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Programmatic Strategist Jobs in New York (NOW HIRING)

GoodApple

Programmatic Strategist

Manhattan, NY · On-site

$80K/yr

The Programmatic Strategist works closely with Media and Analytics teams to maintain quality control of active and upcoming programmatic campaigns, continuously measures and optimizes performance ...

Good Apple

Programmatic Strategist

New York, NY · On-site

$132K - $171K/yr

The Programmatic Strategist works closely with Media and Analytics teams to maintain quality control of active and upcoming programmatic campaigns, continuously measures and optimizes performance ...

Evergreen Trading

Programmatic Supervisor

New York, NY · Hybrid

$80K - $90K/yr

That's why we're the go-to, strategic partner for marquee brands across industries. Headquartered ... Serve as programmatic SME on client accounts, contributing strategic recommendations and ...

Evergreen Trading

Programmatic Supervisor

New York, NY · On-site

$80K - $90K/yr

That's why we're the go-to, strategic partner for marquee brands across industries. Headquartered ... Serve as programmatic SME on client accounts, contributing strategic recommendations and ...

CMI Media Group

Analyst, Programmatic

Manhattan, NY

$40K - $75K/yr

With a commitment to innovation, data-driven strategies, and client success, we empower healthcare ... In this role, you will play a key part in implementing and optimizing programmatic advertising ...

CMI Media Group

Analyst, Programmatic

Parsippany, NJ

$40K - $75K/yr

With a commitment to innovation, data-driven strategies, and client success, we empower healthcare ... In this role, you will play a key part in implementing and optimizing programmatic advertising ...

CMI Media Group

Analyst, Programmatic

Manhattan, NY

With a commitment to innovation, data-driven strategies, and client success, we empower healthcare ... In this role, you will play a key part in implementing and optimizing programmatic advertising ...

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All JobsProgrammatic Strategist JobsProgrammatic Strategist Jobs in New York

Programmatic Strategist information

See New York salary details

$49.2K

$153K

$194.2K

How much do programmatic strategist jobs pay per year?

As of Aug 9, 2026, the average yearly pay for programmatic strategist in New York is $153,019.00, according to ZipRecruiter salary data. Most workers in this role earn between $132,900.00 and $171,800.00 per year, depending on experience, location, and employer.

What is a programmatic strategist?

A Programmatic Strategist is a digital marketing professional who develops and manages automated advertising campaigns using programmatic technology. They analyze data, select targeting options, and optimize ad performance across various platforms to achieve specific business goals. Programmatic Strategists work closely with clients, creative teams, and media partners to ensure ads reach the right audiences efficiently and effectively. Their expertise helps businesses maximize return on investment by leveraging real-time bidding and audience segmentation.

How does a programmatic strategist typically collaborate with sales, creative, and technical teams to execute successful campaigns?

A Programmatic Strategist works closely with sales teams to understand client objectives and translate them into actionable digital strategies. They collaborate with creative teams to ensure ad assets align with campaign goals and platform best practices, while also partnering with technical teams for seamless setup, tracking, and optimization. Regular cross-functional meetings and clear communication are essential to coordinate timelines, address challenges, and ensure campaign performance aligns with client expectations. This collaborative environment helps deliver cohesive and effective programmatic campaigns.

What is the difference between Programmatic Strategist vs Media Buyer?

AspectProgrammatic StrategistMedia Buyer
Primary FocusDeveloping and optimizing programmatic ad campaigns using data-driven strategiesPurchasing and negotiating ad space across various media channels
Skills & CertificationsData analysis, programmatic platforms, digital marketing certificationsNegotiation, media planning, ad platform certifications
Work EnvironmentDigital marketing agencies, in-house marketing teams, ad tech firmsMedia agencies, advertising departments, digital marketing teams

The Programmatic Strategist focuses on planning, analyzing, and optimizing programmatic ad campaigns using data and technology. In contrast, the Media Buyer primarily handles the purchasing and negotiation of ad space. While both roles work closely within digital advertising, the Programmatic Strategist emphasizes strategy and data analysis, whereas the Media Buyer concentrates on media placement and negotiations.

What are the key skills and qualifications needed to thrive as a programmatic strategist, and why are they important?

To thrive as a Programmatic Strategist, you need a strong understanding of digital advertising, data analysis, and campaign management, often backed by a degree in marketing or a related field. Familiarity with programmatic platforms such as Google DV360, The Trade Desk, and analytics tools like Google Analytics is typically required, along with certifications in programmatic advertising or digital marketing. Exceptional analytical thinking, problem-solving, and communication skills help you interpret data insights and collaborate with clients and internal teams. These skills ensure effective campaign optimization, maximize ROI, and drive successful digital marketing outcomes.
What are popular job titles related to Programmatic Strategist jobs in New York? For Programmatic Strategist jobs in New York, the most frequently searched job titles are:
What job categories do people searching Programmatic Strategist jobs in New York look for? The top searched job categories for Programmatic Strategist jobs in New York are:
Programmatic Strategist jobs near you
Infographic showing various Programmatic Strategist job openings in New York as of August 2026, with employment types broken down into 100% Full Time. Highlights an 25% In-person, 25% Hybrid, and 50% Remote job distribution, with an average salary of $153,019 per year, or $73.6 per hour.

Programmatic Strategist

GoodApple

Manhattan, NY • On-site

$80K/yr

Full-time

Re-posted 7 days ago

Job description

Do you want to be part of a growing team that was on Crain's Best Places to Work for 9 years in a row? Good Apple is an independent agency driving an average +30% efficiency while making lives 100% easier. Built on the belief that big agency bureaucracy isn't necessary to drive scalable results, Good Apple operates as that group of friends you love to collaborate with whether you are an employee, agency, publisher, or client partner.  As an Apple, you have a unique opportunity to truly create the destiny and pathway that fuels you each day and drives you to deliver the best results for yourself as well as your clients.

The Programmatic Strategist works closely with Media and Analytics teams to maintain quality control of active and upcoming programmatic campaigns, continuously measures and optimizes performance against client goals, plays a key role in the creation of innovative media plans, and evaluates existing and emerging supplier partners.  

Job function:

  • Ownership of programmatic campaigns for assigned accounts, including updating media planning tools; interacting with self service and co-managed partners; managing campaigns in DSPs such as Trade Desk, Google DV360, PulsePoint; continuously monitoring and optimizing campaigns; performing post-buy analyses and recommendations.  
  • Research, strategy, planning, and presentation of innovative Programmatic plans
  • Active monitoring of campaigns and ongoing optimization to improve campaign delivery and performance
  • Media authorization, supplier partner interaction, and reconciliation
  • Passion for mentoring junior staff on campaign execution
  • Liaising with creative agencies and production teams to manage deliverables
  • Crafting post campaign insights, reports, and presentations
  • Developing and fostering strong relationships with supplier partners and clients
  • Staying apprised of industry standards, new media programs/trends, and competitive landscape
  • Playing an active role in team-level goals, including custom audience creation, AI and custom algorithms, post-cookie future, and more.  
  • 1-2 years media planning experience

Desired outcomes and Requirements:

  • Bachelor's degree with 3.0 or higher GPA or equivalent work experience
  • Expertise in Programmatic planning and optimization, with recent hands-on experience in DSP platforms such as Trade Desk, Google DV360, PulsePoint, etc. 
  • Passion for building relationships with programmatic partners, including the ability to negotiate favorable rates and makegoods
  • Ability to represent programmatic team during weekly reporting and status calls with clients
  • Cultivation of strong technical and problem solving skills, including industry-leading expertise in DSPs such as Trade Desk, Google DV360, PulsePoint, and more.  
  • Ability to coach and mentor junior team members
  • Creation of insights that tell a clear and comprehensive story
  • Interest in building vertical (e.g. pharma, eComm, Retail, B2B) expertise
  • Supporting Senior Strategist and Supervisor roles with New Business Pitches
  • Being informed and engaged in current events and trends that affect programmatic & media, sharing with the programmatic team and continuously asking questions.  

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