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Programmatic Digital Jobs in New York (NOW HIRING)

TripleLift

Director, Product Management

New York, NY · On-site

$254K - $266K/yr

Strong experience managing products in the Programmatic Digital Video and CTV market, as well as strong knowledge of the underlying technical infrastructure that powers programmatic digital video ...

Digital Matter

Director, Programmatic

New York, NY · On-site

At Digital Matter, we are a next-generation growth and transformation partner built for the ... About the Role As a Director, Programmatic you will lead the strategy, operating model, and ...

Digital Matter

Manager, Programmatic

New York, NY · On-site

$100K - $120K/yr

Who We Are At Digital Matter, we are a next-generation growth and transformation partner built for ... About the Role As a Programmatic Manager, you will support end-to-end campaign management ...

Digital Matter

Manager, Programmatic

New York, NY · On-site

$100K - $120K/yr

Who We Are At Digital Matter, we are a next-generation growth and transformation partner built for ... About the Role As a Programmatic Manager, you will support end-to-end campaign management ...

Perion Network Ltd

Team Lead, Sales pDOOH

New York, NY · On-site

The ideal candidate should possess a robust understanding of digital media and programmatic advertising, combined with exceptional sales acumen and a track record of achieving sales targets. Your ...

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Programmatic Digital information

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in New York? For Programmatic Digital jobs in New York, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in New York look for? The top searched job categories for Programmatic Digital jobs in New York are:
What cities in New York are hiring for Programmatic Digital jobs? Cities in New York with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Programmatic & Digital Sales Representative

Programmatic & Digital Sales Representative

Screenvision Media

Manhattan, NY • On-site

$90K - $120K/yr

Other

Posted 3 days ago

Job description

Programmatic & Digital Sales Representative

Screenvision Media is a premier cinema, video, and media organization that curates powerful and uncluttered storytelling for brands, exhibitors, and audiences at movie theatres nationwide. Our goal is to create engaging, technology forward media solutions for all of our partners, both big and small. We take pride in a culture that values creativity, collaboration, and a passion for the distinct magic of the moviegoing experience, unrivaled in its impact and engagement.

Screenvision Media is seeking a strategic, revenue-focused Programmatic & Digital Sales Representative to grow its programmatic and digital business. This role will identify and develop new revenue opportunities, build strong agency and brand relationships, and drive adoption of Screenvision's advanced digital, data, and programmatic solutions.

Candidates should bring strong programmatic media expertise and a proven record of sales success across premium video and programmatic DOOH, including:

  • Strong consultative seller with a proven ability to drive incremental revenue and develop new business opportunities.
  • Established network across agency and brand trading desks, programmatic buyers, and digital decision-makers. Serves as a strategic partner in defining advertiser objectives and managing expectations around business outcomes.
  • Track record in audience-driven ad sales, with knowledge of third-party data providers as well as first-party and/or location-based strategies. Preferred: 5+ years of experience in digital media sales, programmatic advertising, CTV, programmatic DOOH, or premium publisher environments.
  • Deep understanding of programmatic buying and selling, including Private Marketplace (PMP), Programmatic Guaranteed (PG), and Open Auction/Exchange lead generation. Working knowledge of identity and measurement platforms such as LiveRamp, OpenAP, iSpot, VideoAmp, clean rooms, etc. Familiarity with deal setup processes and nuances across digital channels and platforms, including The Trade Desk (TTD) and Vistar Media. Experience in CTV and social is a plus.
  • Excellent presentation, communication, and negotiation skills, with the ability to explain complex programmatic concepts to clients and internal teams. Demonstrates process discipline through CRM stewardship, client activity and follow through.
  • Ability to educate internal sales teams and clients on the value of programmatic, audience targeting, and measurement alongside direct ad buys. Works effectively across Product, Ad Operations, Marketing, Research, and Sales leadership.

This position reports to our New York City headquarters in midtown Manhattan Monday through Thursday, with the option to work from home on Friday.

Salary Range: $90,000$120,000 USD annually, plus Bonus/Commission.

The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training, and skill level.

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