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Programmatic Digital Jobs in New York (NOW HIRING)

Horizon Media

Assistant Programmatic

New York, NY · On-site

$40K - $50K/yr

This role supports planning, buying, and analyzing programmatic media campaigns across digital platforms, providing a strong foundation for becoming a modern marketer. Main Duties and ...

Horizon Media

Assistant Programmatic

Manhattan, NY · On-site

$40K - $50K/yr

This role supports planning, buying, and analyzing programmatic media campaigns across digital platforms, providing a strong foundation for becoming a modern marketer. Main Duties and ...

CMI Media Group

Analyst, Programmatic

Parsippany, NJ

$40K - $75K/yr

The ideal candidate has a strong analytical mindset, a passion for digital advertising, and the ... Campaign Management: Execute and optimize programmatic advertising campaigns across various ...

CMI Media Group

Analyst, Programmatic

Manhattan, NY

$40K - $75K/yr

The ideal candidate has a strong analytical mindset, a passion for digital advertising, and the ... Campaign Management: Execute and optimize programmatic advertising campaigns across various ...

Perion Network Ltd

Team Lead, Sales pDOOH

New York, NY · On-site

The ideal candidate should possess a robust understanding of digital media and programmatic advertising, combined with exceptional sales acumen and a track record of achieving sales targets. Your ...

CMI Media Group

Analyst, Programmatic

Parsippany, NJ · On-site

$40K - $75K/yr

The ideal candidate has a strong analytical mindset, a passion for digital advertising, and the ... Campaign Management: Execute and optimize programmatic advertising campaigns across various ...

CMI Media Group

Analyst, Programmatic

New York, NY · On-site

$40K - $75K/yr

The ideal candidate has a strong analytical mindset, a passion for digital advertising, and the ... Campaign Management: Execute and optimize programmatic advertising campaigns across various ...

Horizon Media

Assistant Programmatic

New York, NY · On-site

$40K - $50K/yr

This role supports planning, buying, and analyzing programmatic media campaigns across digital platforms, providing a strong foundation for becoming a modern marketer. Main Duties and ...

Outfront Media

Director, Programmatic

New York, NY

We're redefining out of home by bringing intelligence, flexibility, and digital innovation to scale ... Position OUTFRONT's programmatic DOOH as a modern, measurable, and scalable channel, engaging ...

Hearst

Manager, Programmatic Revenue

Manhattan, NY · On-site

$100K - $110K/yr

The Manager, Programmatic Revenue, will enhance partnerships with ad tech partners and support ... Candidates should have 3-4 years of experience in digital account management, strong communication ...

The New York Times

Programmatic Analyst

New York, NY · Hybrid

The New York Times' Advertising team is for a Programmatic Analyst to increase growth of NYT ... BA or BS degree * 2+ years of experience in digital advertising or media * 1+ years working with ...

Hearst

Manager, Programmatic Revenue

Manhattan, NY · On-site

$100K - $110K/yr

The Manager, Programmatic Revenue, will enhance partnerships with ad tech partners and support ... Candidates should have 3-4 years of experience in digital account management, strong communication ...

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Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in New York? For Programmatic Digital jobs in New York, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in New York look for? The top searched job categories for Programmatic Digital jobs in New York are:
What cities in New York are hiring for Programmatic Digital jobs? Cities in New York with the most Programmatic Digital job openings:
Programmatic Digital jobs near you

Assistant Programmatic

Horizon Media

New York, NY • On-site

$40K - $50K/yr

Full-time

Medical, Life, Retirement, PTO

Re-posted 7 days ago

Job description

Job Description
Company Overview
At Horizon Media, we are committed to fostering innovation and achieving success for our clients' businesses through exemplary media planning and buying. Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape. Horizon is devoted to investing in technology, automation, and artificial intelligence to enhance our offerings, making them as intelligent, sophisticated, interconnected, effective, and distinguished as possible. Programmatic media planning and activation goes to the heart of Horizon's investment focus.
Job Description
The Assistant, Programmatic role seeks an enthusiastic, analytical, and detail-oriented individual eager to learn digital advertising skills for a career in Media. This role supports planning, buying, and analyzing programmatic media campaigns across digital platforms, providing a strong foundation for becoming a modern marketer.
Main Duties and Responsibilities
60% Trafficking and Reporting
  • Programmatic Media Planning and Buying: Support the planning and execution of programmatic media strategies across a portfolio of clients, and across all digitally connected channels and formats
  • Technical Support: Provide tactical and technical support, including pixel creation, tag upload, tag QA, creative assignment, pacing tracker management, budget actualization and dissemination, file maintenance, and notetaking
  • Performance Monitoring: Create performance reports and budget-pacing documents and assure the quality of new campaigns before and after launch.
  • Client Service and Account Management: Support the relationship management with clients via facilitating client billing accuracy and assisting on all coordination matters in the name of account service on programmatic campaigns.

40% Learning and Development
  • Capabilities Development and Learning: Participate in Horizon Media's Programmatic Bootcamp and other training sessions.
  • Attend and participate in weekly status meetings, capturing and distributing meeting recap notes to internal team members.
  • Learn key programmatic fundamentals and develop knowledge of tools, processes, and systems.
  • Collaboration and Innovation: Collaborate with team members all throughout your team and the agency on translating strategic considerations into tactical plans, optimization options, product ideas, and technology solutions to manage and troubleshoot campaigns.

Supervisory Responsibilities
  • N/A

Knowledge and Skills Required
  • Demonstrated interest in programmatic media
  • Experience working with large data sets and familiarity with self-service digital platforms like The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo.
  • Strong ability with Microsoft Excel expected
  • Education in media, marketing, and communications.
  • Proven ability to build relationships and thrive in highly collaborative work environments.
  • Advanced ability to capture and recall detailed information
  • Preference to work on the disruptive side of business, with new technology.
  • Strong familiarity with ad operations and campaign management (e.g., tagging, ad-servers, viewability tracking).
  • Knowledge of statistical concepts relevant to optimization and scientific testing in live campaign environments.

Certificates, Licenses, and Registrations
  • None required.
Physical Activity and Work Environment
  • None required.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$40,000.00 - $50,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

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