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Programmatic Strategist Jobs in New York (NOW HIRING)

Digital Matter

Director, Programmatic

New York, NY · On-site

$165K - $210K/yr

About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...

Digital Matter

Director, Programmatic

New York, NY · On-site

About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...

Digital Matter

Director, Programmatic

New York, NY · On-site

About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...

Digital Matter

Director, Programmatic

Manhattan, NY · On-site

$165 - $210/hr

About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...

WebMD LLC

Programmatic Campaign Manager

Newark, NJ · On-site

$85 - $95/hr

This includes strategic guidance in optimizing advertising campaigns across clients. The programmatic media strategist will work closely with programmatic traders from campaign strategy development ...

WebMD

Programmatic Campaign Manager

Newark, NJ · On-site

This includes strategic guidance in optimizing advertising campaigns across clients. The programmatic media strategist will work closely with programmatic traders from campaign strategy development ...

Dept

Manager, Programmatic

Manhattan, NY · On-site

$65 - $70/hr

Strategic Planning: Design and execute programmatic strategies across Display, Video, CTV, and Audio that align with client business objectives. * Campaign Management: Manage large‑scale budgets ...

New

Socket.dev

Associate Director, Programmatic

Manhattan, NY · On-site

$75 - $180/hr

You will provide strategic direction and leadership in our digital group to deliver the most ... Formulate Programmatic strategy for client businesses and ensure that recommendations and decisions ...

WPP Media

Programmatic Manager

New York, NY · On-site

$60K - $140K/yr

We treat influencer marketing as a full-funnel channel, supported by data, strategy, creativity ... If you have a strong track record in retail media and programmatic advertising - with hands-on ...

Omnicom

Director, Programmatic

New York, NY · Hybrid

Strong technical knowhow/implementation as well as high level strategy and creative tactics as well ... Drive Programmatic thought leadership within the holistic process in partnership with agency ...

Omnicom

Director, Programmatic

New York, NY · On-site

Strong technical knowhow/implementation as well as high level strategy and creative tactics as well ... Drive Programmatic thought leadership within the holistic process in partnership with agency ...

Best Buy

Director, Programmatic Media

Manhattan, NY · On-site

The Director, Programmatic Media leads the strategy, growth, and performance of Best Buy's programmatic media business. This role is responsible for defining the vision for programmatic advertising ...

Best Buy

Director, Programmatic Media

Manhattan, NY · On-site

The Director, Programmatic Media leads the strategy, growth, and performance of Best Buy's programmatic media business. This role is responsible for defining the vision for programmatic advertising ...

Best Buy

Director, Programmatic Media

Manhattan, NY

The Director, Programmatic Media leads the strategy, growth, and performance of Best Buy's programmatic media business. This role is responsible for defining the vision for programmatic advertising ...

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Showing results 41-60

All JobsProgrammatic Strategist JobsProgrammatic Strategist Jobs in New York

Programmatic Strategist information

See New York salary details

$49.2K

$153K

$194.2K

How much do programmatic strategist jobs pay per year?

As of Sep 4, 2026, the average yearly pay for programmatic strategist in New York is $153,019.00, according to ZipRecruiter salary data. Most workers in this role earn between $132,900.00 and $171,800.00 per year, depending on experience, location, and employer.

What is a programmatic strategist?

A Programmatic Strategist is a digital marketing professional who develops and manages automated advertising campaigns using programmatic technology. They analyze data, select targeting options, and optimize ad performance across various platforms to achieve specific business goals. Programmatic Strategists work closely with clients, creative teams, and media partners to ensure ads reach the right audiences efficiently and effectively. Their expertise helps businesses maximize return on investment by leveraging real-time bidding and audience segmentation.

How does a programmatic strategist typically collaborate with sales, creative, and technical teams to execute successful campaigns?

A Programmatic Strategist works closely with sales teams to understand client objectives and translate them into actionable digital strategies. They collaborate with creative teams to ensure ad assets align with campaign goals and platform best practices, while also partnering with technical teams for seamless setup, tracking, and optimization. Regular cross-functional meetings and clear communication are essential to coordinate timelines, address challenges, and ensure campaign performance aligns with client expectations. This collaborative environment helps deliver cohesive and effective programmatic campaigns.

What are the key skills and qualifications needed to thrive as a programmatic strategist, and why are they important?

To thrive as a Programmatic Strategist, you need a strong understanding of digital advertising, data analysis, and campaign management, often backed by a degree in marketing or a related field. Familiarity with programmatic platforms such as Google DV360, The Trade Desk, and analytics tools like Google Analytics is typically required, along with certifications in programmatic advertising or digital marketing. Exceptional analytical thinking, problem-solving, and communication skills help you interpret data insights and collaborate with clients and internal teams. These skills ensure effective campaign optimization, maximize ROI, and drive successful digital marketing outcomes.

What is the difference between Programmatic Strategist vs Media Buyer?

AspectProgrammatic StrategistMedia Buyer
Primary FocusDeveloping and optimizing programmatic ad campaigns using data-driven strategiesPurchasing and negotiating ad space across various media channels
Skills & CertificationsData analysis, programmatic platforms, digital marketing certificationsNegotiation, media planning, ad platform certifications
Work EnvironmentDigital marketing agencies, in-house marketing teams, ad tech firmsMedia agencies, advertising departments, digital marketing teams

The Programmatic Strategist focuses on planning, analyzing, and optimizing programmatic ad campaigns using data and technology. In contrast, the Media Buyer primarily handles the purchasing and negotiation of ad space. While both roles work closely within digital advertising, the Programmatic Strategist emphasizes strategy and data analysis, whereas the Media Buyer concentrates on media placement and negotiations.

What are popular job titles related to Programmatic Strategist jobs in New York?

For Programmatic Strategist jobs in New York, the most frequently searched job titles are:

What job categories do people searching Programmatic Strategist jobs in New York look for?

The top searched job categories for Programmatic Strategist jobs in New York are:

Programmatic Strategist jobs near you
Infographic showing various Programmatic Strategist job openings in New York as of August 2026, with employment types broken down into 93% Full Time, 6% Part Time, and 1% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $153,019 per year, or $73.6 per hour.

Programmatic Campaign Manager

Mason Interactive Inc

Brooklyn, NY • On-site

$70K - $85K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 19 days ago

Job description

Job Summary:
Mason Interactive is seeking a skilled Marketing Campaign Manager with specialized experience in programmatic advertising, particularly with The Trade Desk platform. This role requires a proactive individual who can analyze data trends and provide actionable insights to optimize our marketing campaigns and ensure they meet the strategic goals of our clients.
Key Responsibilities:
  • Campaign Management: Launch, monitor, and optimize programmatic ad campaigns across various digital platforms, focusing on The Trade Desk.
  • Data Analysis: Analyze campaign performance data to identify trends, forecast results, and provide actionable insights.
  • Strategy Development: Collaborate with marketing teams to develop strategies that enhance campaign performance and drive conversions.
  • Client Reporting: Prepare detailed reports and presentations for clients detailing campaign results, insights, and recommendations.
  • Budget Management: Manage budgets and bid strategies to maximize ROI for clients.
  • Innovation: Stay updated with the latest trends in programmatic advertising and technology to drive innovation within the team.
  • Collaboration: Work closely with other departments to integrate programmatic strategies with broader marketing campaigns.

Required Skills and Qualifications:
  • Bachelor's degree in Marketing, Statistics, Computer Science, or a related field.
  • At least 2 - 3 years of experience in digital marketing with a focus on programmatic advertising.
  • Proficient in using The Trade Desk platform.
  • Strong analytical skills and experience with statistical analysis and financial modeling.
  • Excellent communication and presentation skills.
  • Ability to work in a fast-paced, dynamic environment.

Preferred Qualifications:
  • Certification in the Trade Desk platform.
  • Experience in an agency setting.

Benefits:
  • Competitive salary with 401K matching.
  • Comprehensive health, dental, and vision insurance.
  • Unlimited PTO, paid holidays, and flexibility with at least two in-office days per week.
  • Opportunities for training during the initial 90-day period which requires more on-site presence.

Apply