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Programmatic Strategist Jobs (NOW HIRING)

Publicis Groupe Holdings B.V

$149K - $214K/yr

Develop and execute holistic media strategies that extend beyond programmatic, incorporating cross-channel planning * Identify and address operational challenges, resource needs, and client ...

New

Evergreen Trading

Programmatic Supervisor

New York, NY · Hybrid

$80K - $100K/yr

That's why we're the go-to, strategic partner for marquee brands across industries. Headquartered ... Serve as programmatic SME on client accounts, contributing strategic recommendations and ...

Optimal

Programmatic Advertising Manager

Austin, TX · On-site

The Programmatic Advertising Manager will play an active role in dictating & executing programmatic strategy across various programmatic platforms including DV360, The Trade Desk, & Stackadapt. This ...

Evergreen Trading

Programmatic Supervisor

New York, NY · On-site

$80K - $100K/yr

That's why we're the go-to, strategic partner for marquee brands across industries. Headquartered ... Serve as programmatic SME on client accounts, contributing strategic recommendations and ...

Optimal

Programmatic Advertising Manager

Austin, TX · On-site

The Programmatic Advertising Manager will play an active role in dictating & executing programmatic strategy across various programmatic platforms including DV360, The Trade Desk, & Stackadapt. This ...

Publicis Groupe Holdings B.V

$149K - $214K/yr

Develop and execute holistic media strategies that extend beyond programmatic, incorporating cross-channel planning * Identify and address operational challenges, resource needs, and client ...

New

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Programmatic Strategist information

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$45K

$139.9K

$177.5K

How much do programmatic strategist jobs pay per year?

As of Aug 22, 2026, the average yearly pay for programmatic strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.

What is a programmatic strategist?

A Programmatic Strategist is a digital marketing professional who develops and manages automated advertising campaigns using programmatic technology. They analyze data, select targeting options, and optimize ad performance across various platforms to achieve specific business goals. Programmatic Strategists work closely with clients, creative teams, and media partners to ensure ads reach the right audiences efficiently and effectively. Their expertise helps businesses maximize return on investment by leveraging real-time bidding and audience segmentation.

How does a programmatic strategist typically collaborate with sales, creative, and technical teams to execute successful campaigns?

A Programmatic Strategist works closely with sales teams to understand client objectives and translate them into actionable digital strategies. They collaborate with creative teams to ensure ad assets align with campaign goals and platform best practices, while also partnering with technical teams for seamless setup, tracking, and optimization. Regular cross-functional meetings and clear communication are essential to coordinate timelines, address challenges, and ensure campaign performance aligns with client expectations. This collaborative environment helps deliver cohesive and effective programmatic campaigns.

What are the key skills and qualifications needed to thrive as a programmatic strategist, and why are they important?

To thrive as a Programmatic Strategist, you need a strong understanding of digital advertising, data analysis, and campaign management, often backed by a degree in marketing or a related field. Familiarity with programmatic platforms such as Google DV360, The Trade Desk, and analytics tools like Google Analytics is typically required, along with certifications in programmatic advertising or digital marketing. Exceptional analytical thinking, problem-solving, and communication skills help you interpret data insights and collaborate with clients and internal teams. These skills ensure effective campaign optimization, maximize ROI, and drive successful digital marketing outcomes.

What is the difference between Programmatic Strategist vs Media Buyer?

AspectProgrammatic StrategistMedia Buyer
Primary FocusDeveloping and optimizing programmatic ad campaigns using data-driven strategiesPurchasing and negotiating ad space across various media channels
Skills & CertificationsData analysis, programmatic platforms, digital marketing certificationsNegotiation, media planning, ad platform certifications
Work EnvironmentDigital marketing agencies, in-house marketing teams, ad tech firmsMedia agencies, advertising departments, digital marketing teams

The Programmatic Strategist focuses on planning, analyzing, and optimizing programmatic ad campaigns using data and technology. In contrast, the Media Buyer primarily handles the purchasing and negotiation of ad space. While both roles work closely within digital advertising, the Programmatic Strategist emphasizes strategy and data analysis, whereas the Media Buyer concentrates on media placement and negotiations.

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Programmatic Strategist jobs near you
Infographic showing various Programmatic Strategist job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 25% In-person, 25% Hybrid, and 50% Remote job distribution, with an average salary of $139,867 per year, or $67.2 per hour.

Director, Programmatic

Publicis Groupe Holdings B.V

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 13 days ago

Job description

Company description
PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.
Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.
Overview
As Director, Programmatic, you will oversee your teams' programmatic strategy and execution, ensuring campaigns meet client goals and deliver exceptional outcomes. You will manage team dynamics and fosterer collaboration and innovation to guide operational excellence. Being an important client partner, you will provide strategic insights and ensure seamless communication across teams and partners.
This role emphasizes resource optimization, process improvement, and maintaining performance levels to support client success. You will help enhance the agency's programmatic capabilities while nurturing team growth and driving impactful outcomes.
This is a hybrid role, requiring three days in-office each week. If contacted for an interview, your recruiter will discuss specifics with you, including any necessary reasonable accommodations. You will report to the VP, Programmatic.
Responsibilities
  • Serve as the strategic lead for one or more programmatic accounts, ensuring campaign strategies align with client goals and deliver measurable outcomes.
  • You will be an important liaison between programmatic teams and senior clients, providing insights and recommendations to guide decision-making.
  • You will mentor Associate Directors, Supervisors and associates, fostering a collaborative environment focused on performance and professional development.
  • Collaborate with cross-departmental teams to ensure seamless integration of programmatic campaigns with overarching media strategies.
  • Develop and implement process enhancements to improve operational efficiency, campaign performance, and team collaboration.
  • Establish communication and engagement with data, technology, and media partners, driving innovation and ensuring access to the best solutions.
  • Analyze campaign data to provide relevant insights that inform optimization strategies and future planning.
  • Support resource management, identifying capacity needs, and supporting leadership in staffing and workload allocation decisions.
  • Support senior leadership in forecasting programmatic trends, financial planning, and growth plans for the team.
  • Lead client presentations, delivering high-quality reports and strategic updates on campaign progress, performance, and opportunities.
  • Stay informed about industry trends, emerging platforms, and regulatory updates to adapt strategies and maintain compliance.

Qualifications
  • 7+ years of experience in digital media, with at least 4+ years specializing in programmatic buying, campaign management, and optimization.
  • Expertise in programmatic advertising, including an expert understanding of Demand-Side Platforms (DSPs), Data
  • Management Platforms (DMPs), and cross-channel media strategies.
  • 3+ years of leadership experience, with a focus on managing teams and fostering career development.
  • Experience managing multiple accounts, including strategic planning, execution, and optimization.
  • Able to translate complex programmatic strategies into applicable insights for clients and company partners.
  • Advanced proficiency in Excel (can perform complex functions such as data analysis and modeling) and PowerPoint (creating impactful client presentations).
  • Experiencing leading cross departmental collaboration, integrating insights from media strategy, analytics, and creative teams to find cohesive solutions.
  • A focus on growth and process improvement, ensuring results for clients and operational efficiency.
  • Understanding of the digital advertising landscape, including emerging trends and technologies, with the ability to identify and implement new opportunities.

Notable Milestones
  • Ensure financial and client success across a broad range of client accounts within the office.
  • Lead presentations and strategic discussions during the new business process.
  • Contribute to the development of the agency's vision and annual goals for the programmatic team.
  • Ensure successful execution of workstreams that align with the agency's strategic objectives.
  • Collaborate with PHM account leads to drive client deliverables and programmatic growth.

Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $97,375.00 - USD $139,965.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.

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