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Programmatic Strategist Jobs (NOW HIRING)

CMI Media Group

Senior Analyst, Programmatic

Chicago, IL

$50K - $90K/yr

Strategy Development: Collaborate with cross-functional teams to design and implement cutting-edge programmatic advertising strategies aligned with client goals. * Campaign Management: Oversee end-to ...

Attention Arc

Director, Programmatic

New York, NY

Strategy & Activation Leadership * Architect programmatic strategies that translate client goals into actionable, platform-specific plans across display, mobile, video, OTT, CTV, and audio. * Lead ...

Attention Arc

Director, Programmatic

New York, NY · On-site

Strategy & Activation Leadership * Architect programmatic strategies that translate client goals into actionable, platform-specific plans across display, mobile, video, OTT, CTV, and audio. * Lead ...

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Programmatic Strategist information

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$45K

$139.9K

$177.5K

How much do programmatic strategist jobs pay per year?

As of Jun 20, 2026, the average yearly pay for programmatic strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.

What is a Programmatic Strategist?

A Programmatic Strategist is a digital marketing professional who develops and manages automated advertising campaigns using programmatic technology. They analyze data, select targeting options, and optimize ad performance across various platforms to achieve specific business goals. Programmatic Strategists work closely with clients, creative teams, and media partners to ensure ads reach the right audiences efficiently and effectively. Their expertise helps businesses maximize return on investment by leveraging real-time bidding and audience segmentation.

How does a Programmatic Strategist typically collaborate with sales, creative, and technical teams to execute successful campaigns?

A Programmatic Strategist works closely with sales teams to understand client objectives and translate them into actionable digital strategies. They collaborate with creative teams to ensure ad assets align with campaign goals and platform best practices, while also partnering with technical teams for seamless setup, tracking, and optimization. Regular cross-functional meetings and clear communication are essential to coordinate timelines, address challenges, and ensure campaign performance aligns with client expectations. This collaborative environment helps deliver cohesive and effective programmatic campaigns.

What is the difference between Programmatic Strategist vs Media Buyer?

AspectProgrammatic StrategistMedia Buyer
Primary FocusDeveloping and optimizing programmatic ad campaigns using data-driven strategiesPurchasing and negotiating ad space across various media channels
Skills & CertificationsData analysis, programmatic platforms, digital marketing certificationsNegotiation, media planning, ad platform certifications
Work EnvironmentDigital marketing agencies, in-house marketing teams, ad tech firmsMedia agencies, advertising departments, digital marketing teams

The Programmatic Strategist focuses on planning, analyzing, and optimizing programmatic ad campaigns using data and technology. In contrast, the Media Buyer primarily handles the purchasing and negotiation of ad space. While both roles work closely within digital advertising, the Programmatic Strategist emphasizes strategy and data analysis, whereas the Media Buyer concentrates on media placement and negotiations.

What are the key skills and qualifications needed to thrive as a Programmatic Strategist, and why are they important?

To thrive as a Programmatic Strategist, you need a strong understanding of digital advertising, data analysis, and campaign management, often backed by a degree in marketing or a related field. Familiarity with programmatic platforms such as Google DV360, The Trade Desk, and analytics tools like Google Analytics is typically required, along with certifications in programmatic advertising or digital marketing. Exceptional analytical thinking, problem-solving, and communication skills help you interpret data insights and collaborate with clients and internal teams. These skills ensure effective campaign optimization, maximize ROI, and drive successful digital marketing outcomes.
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Programmatic Strategist jobs near you
Infographic showing various Programmatic Strategist job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Hybrid job distribution, with an average salary of $139,867 per year, or $67.2 per hour.
Senior Analyst, Programmatic

Senior Analyst, Programmatic

CMI Media Group

Manhattan, NY

Full-time

Posted 16 days ago

Be an early applicant

Job description

Join CMI Media Group: Senior Programmatic Analyst - Healthcare Focus
Are you a programmatic advertising expert eager to make a significant impact in the dynamic healthcare industry? CMI Media Group, a leading healthcare-focused media planning and buying agency, is searching for a talented and experienced Senior Programmatic Analyst to join our innovative team.
If you thrive on data-driven decision-making, possess a deep understanding of programmatic strategies, and excel in a fast-paced environment, we want to hear from you!
About CMI Media Group: At CMI Media Group, we are at the forefront of healthcare media innovation, dedicated to crafting intelligent and impactful media solutions for our diverse portfolio of healthcare clients. We empower our teams to push boundaries and deliver exceptional results.
What You'll Do: As a Senior Programmatic Analyst, you will play a crucial role in shaping, optimizing, and executing programmatic advertising strategies that drive client success. Your responsibilities will include:
  • Strategy Development: Collaborate with cross-functional teams to design and implement cutting-edge programmatic advertising strategies aligned with client goals.
  • Campaign Management: Oversee end-to-end programmatic campaign execution, including meticulous setup, ongoing optimization, and in-depth performance analysis across various DSPs and platforms.
  • Data Analysis: Utilize advanced data analysis tools and techniques to unearth actionable insights, continuously optimize campaign performance, and deliver strategic recommendations to clients.
  • Audience Segmentation: Develop and implement sophisticated audience targeting strategies to maximize campaign effectiveness and precisely reach specific healthcare audiences.
  • Technical Expertise: Stay ahead of the curve on the latest programmatic advertising trends, technologies, and best practices, ensuring CMI Media Group remains an industry leader.
  • Collaboration: Work seamlessly with internal teams, including media planning, analytics, and creative, to ensure programmatic strategies are perfectly integrated with overall media plans.
  • Client Communication: Serve as a key point of contact for all programmatic-related inquiries, providing regular updates, insightful performance reports, and strategic guidance to clients.
What You'll Bring:
  • 4+ years of hands-on experience in programmatic advertising, with a strong preference for experience within the healthcare or pharmaceutical industry.
  • Proficiency in utilizing Demand Side Platforms (DSPs), ad exchanges, and other programmatic platforms. Trade Desk experience is highly preferred.
  • Strong analytical skills with a proven ability to interpret complex data and translate it into actionable insights.
  • Excellent communication and presentation skills, capable of articulating complex strategies clearly and confidently to both internal teams and clients.
  • A detail-oriented approach coupled with a proactive and collaborative mindset.
Ready to Make an Impact? If you are excited by the opportunity to contribute to the success of our clients through innovative programmatic strategies and thrive in a supportive, dynamic environment, we encourage you to apply!
CMI Media Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
 The base salary for this position at the time of this posting may range from $50,000 to $90,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details