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Audience Development Director Jobs in Connecticut

IQVIA

Head of Product

Hartford, CT

Audience development, segmentation, direct-to-consumer workflows, and federated audience models. * Identity and data infrastructure, including expansion of identity graph capabilities and enterprise ...

Roku

Email & Lifecycle Marketing Manager

Stamford, CT · On-site +1

$126K - $144K/yr

  • Medical

  • Life

  • PTO

... or audience development * Experience managing subscription, membership, or direct-to-consumer marketing programs * Strong understanding of lifecycle marketing strategy, retention funnels, and ...

Roku

Email & Lifecycle Marketing Manager

Stamford, CT · On-site

$126K - $144K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... or audience development * Experience managing subscription, membership, or direct-to-consumer marketing programs * Strong understanding of lifecycle marketing strategy, retention funnels, and ...

American

Program Director

Washington, CT · Hybrid

Serve as WAMU's subject-matter expert on audience performance metrics, including Nielsen Audio ... Contribute to the development and maintenance of WAMU's Sound + Style standards to ensure ...

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Showing results 1-20

All JobsAudience Development JobsAudience Development Director JobsAudience Development Director Jobs in Connecticut

Audience Development Director information

See Connecticut salary details

$15.2K

$91K

$169.3K

How much do audience development director jobs pay per year?

As of Aug 19, 2026, the average yearly pay for audience development director in Connecticut is $91,046.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,400.00 and $108,900.00 per year, depending on experience, location, and employer.

What does an audience development director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

What are the key skills and qualifications needed to thrive as an audience development director?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

How does an audience development director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

What are the most commonly searched types of Audience Development jobs in Connecticut?

The most popular types of Audience Development jobs in Connecticut are:

What are popular job titles related to Audience Development Director jobs in Connecticut?

For Audience Development Director jobs in Connecticut, the most frequently searched job titles are:

What job categories do people searching Audience Development Director jobs in Connecticut look for?

The top searched job categories for Audience Development Director jobs in Connecticut are:

What cities in Connecticut are hiring for Audience Development Director jobs?

Cities in Connecticut with the most Audience Development Director job openings:

Audience Development Director jobs near you
Infographic showing various Audience Development Director job openings in Connecticut as of August 2026, with employment types broken down into 91% Full Time, 3% Part Time, and 6% Contract. Highlights an 91% In-person, 6% Hybrid, and 3% Remote job distribution, with an average salary of $91,046 per year, or $43.8 per hour.

Associate Media Director, Programmatic

Mediassociates

Sandy Hook, CT • On-site

Full-time

Posted 7 days ago

Job description

Associate Media Director, Programmatic
Mediassociates • Sandy Hook, CT • Full-time
About us
Mediassociates is an award-winning independent media planning, buying, and analytics agency in the greater NYC area. We guide brands using our Precision Branding approach - focused on predicting, measuring, and optimizing business outcomes. Named Adweek Fastest Growing Agency and AdAge Best Place to Work.
The Associate Media Director (AMD), Programmatic (reporting to the Director, Programmatic) will advance and scale the agency's programmatic capabilities through data-driven strategy, platform expertise, and cross-functional collaboration. This role sits at the intersection of media strategy, analytics, and ad tech, serving as a subject matter expert who shapes how programmatic strategy is applied, optimized, and scaled across an assigned client portfolio - while helping elevate capabilities across the broader team.
Roles & Responsibilities:
Strategy & Audience Development
  • Lead audience-led programmatic strategies and targeting frameworks aligned to client KPIs, translating platform insights and performance data into actionable recommendations.
  • Ensure strategies reflect evolving privacy standards and responsible data usage.

Campaign Activation & Delivery
  • Own campaign builds, trafficking oversight, and QC across DSPs; manage pacing, budget delivery, and in-platform optimization.
  • Troubleshoot delivery/performance issues in partnership with ad ops and analytics.

Measurement & Testing
  • Partner with analytics/data teams to evolve measurement approaches and implement testing frameworks (A/B, audience, creative, incrementality) that drive continuous optimization.

Platform & Technology
  • Own platform decisions for assigned clients (DSPs, data partners, inventory, measurement tools) and manage day-to-day vendor relationships.
  • Identify opportunities to improve automation and workflow efficiency.

Cross-Functional & Team Leadership
  • Serve as SME for clients and internal teams, translating performance insights into business impact narratives.
  • Support new business initiatives and stay current on emerging programmatic trends.
  • Lead and develop junior programmatic team members.

Required Skills & Experience:
  • 7+ years in programmatic media, with strong expertise in activation, audience strategy, and performance optimization.
  • Deep hands-on knowledge of leading DSPs (Amazon, The Trade Desk, DV360), Google Campaign Manager 360, data platforms, and ad verification tools (IAS).
  • Proven omnichannel programmatic experience across CTV, OLV, Display, Native, Streaming Audio, and DOOH.
  • Strong grasp of measurement, attribution, and vendor/data partner evaluation.
  • Client-facing presence; ability to translate complex strategy into clear narratives.
  • Experience leading/developing junior staff; strong project management skills.
  • Familiarity with Tableau, Mediaocean, Wrike, Excel, PowerPoint, Teams, Slack.

For the full scope of responsibilities and qualifications, please refer to the attached job description
Our office is located in Newtown, Connecticut. While we maintain a highly flexible work culture for all, our local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door. Candidates from outside the local area who are able to work during our core East Coast office hours, 8:30am-5:30pm ET, are encouraged to apply. Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year.
Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.

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