Ddm Group

DDM Group has an immediate opening for a Digital Marketing & Distribution Manager to lead growth strategies across our three digital properties: AtlantaBlackStar.com, Finurah.com, and TheShadowLeague.com. This role sits at the intersection of organic audience growth, content distribution, and strategic partnerships. The ideal candidate is a creative thinker who finds unconventional pathways to expand reach, drive discovery, and cultivate loyalty among our audience at scale

Core Responsibilities Distribution & Partnerships Identify, develop, and manage syndication and distribution partnerships with platforms, publishers, and media organizations that extend DDM's reach Cultivate relationships with emerging and established platforms to secure distribution opportunities across newsletters, video, and editorial content Evaluate and negotiate partnerships that drive audience acquisition and brand visibility across DDM's portfolio Monitor the competitive landscape and identify where DDM has distribution gaps or untapped opportunities Audience & Newsletter Growth Own and drive subscriber acquisition strategy across the newsletter, Substack, and emerging owned channels Lead newsletter audience growth including funnel development, engagement optimization, and monetization in collaboration with ad sales Develop audience segmentation strategies that deepen loyalty, increase return visits, and move casual readers toward habitual engagement across all three properties Social & Community Engagement Develop and execute platform-specific strategies across Instagram, YouTube, Facebook, TikTok, Reddit, Threads, and emerging platforms Build community on each platform - not just distribute content Use data and performance analytics to identify content opportunities, optimize organic reach, and inform editorial strategy Oversee content distribution and posting cadence across all platforms in collaboration with editorial and video teams Reporting & Operations Manage budget for platform tools and operational needs in collaboration with the VP Track and report on performance metrics across distribution, social, and newsletter channels Collaborate with sales, editorial, and external agency partners on audience goals tied to sponsorship and direct deal commitments