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Audience Development Strategist Jobs in Rhode Island

inMusic

Product & Brand Marketing Lead

Cumberland, RI · On-site

$137K/yr

This role bridges product strategy, brand positioning, audience insight, go-to-market planning ... Excellent written and verbal communication skills, including executive-ready narrative development ...

COLLETTE TRAVEL SERVICE INC

Marketing Copywriter

Pawtucket, RI · On-site

$55K - $70K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Strategic curiosity to think beyond the assignment, connecting audience needs, brand voice, and ... development. * Desire to keep building creative, strategic, and technical skills in a changing ...

Louisville Ballet

Executive Director

Warwick, RI · On-site

$125 - $140/hr

  • Medical

  • Dental

  • Retirement

  • PTO

... development, and community partnerships, to ensure alignment with organizational goals and ... Strategic Leadership and Planning * Build greater donor engagement and community support for a ...

Arts Hacker

Executive Director

Warwick, RI · On-site

$125 - $140/hr

  • Medical

  • Dental

  • Retirement

  • PTO

They will serve as The Gamm's senior administrative and strategic leader, overseeing daily ... Fundraising and Development * Collaborate with the Board of Directors, Development Committee, and ...

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Audience Development Strategist information

How does an audience development strategist typically collaborate with content creators and marketing teams to grow and engage audiences?

An Audience Development Strategist works closely with content creators to identify target audiences, optimize content distribution, and ensure messaging resonates with key demographics. They often partner with marketing teams to analyze performance data, run audience segmentation, and refine campaign strategies for maximum reach and engagement. This collaboration ensures that content not only attracts new users but also retains existing ones, fostering long-term community growth. Regular cross-functional meetings and feedback loops are common, enabling continuous improvement and alignment across teams.

What are the key skills and qualifications needed to thrive as an audience development strategist, and why are they important?

To thrive as an Audience Development Strategist, you need expertise in digital marketing, analytics, content strategy, and audience segmentation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong communication, creativity, and data-driven decision-making are crucial soft skills for engaging diverse audiences and collaborating across teams. These skills and qualities are vital for effectively growing, retaining, and engaging audiences to achieve organizational goals.

What is the difference between Audience Development Strategist vs Content Marketing Specialist?

AspectAudience Development StrategistContent Marketing Specialist
Primary FocusGrowing and engaging target audiences across platformsCreating and distributing content to attract and convert customers
Skills & CredentialsAnalytics, social media, audience segmentation, marketing toolsContent creation, SEO, copywriting, content management
Work EnvironmentDigital marketing teams, media companies, entertainment firmsMarketing departments, advertising agencies, brands

While both roles focus on audience engagement, the Audience Development Strategist emphasizes expanding and maintaining audiences through data-driven strategies, whereas the Content Marketing Specialist concentrates on producing content to attract and convert users. Understanding these distinctions helps organizations align their marketing efforts effectively.

What is an audience development strategist?

An Audience Development Strategist is a professional responsible for growing and engaging a target audience for a business, media company, or organization. They analyze audience data, create strategies to attract new users, and maintain relationships with existing followers across various platforms such as social media, email, and websites. Their goal is to increase brand awareness, user engagement, and ultimately drive growth through tailored content and marketing initiatives.

What job categories do people searching Audience Development Strategist jobs in Rhode Island look for?

The top searched job categories for Audience Development Strategist jobs in Rhode Island are:

What cities in Rhode Island are hiring for Audience Development Strategist jobs?

Cities in Rhode Island with the most Audience Development Strategist job openings:

Audience Development Strategist jobs near you

Social Media Strategist - Marketing

Ocean State Job Lot

North Kingstown, RI • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 24 days ago

Ocean State Job Lot rating

5.9

Company rating: 5.9 out of 10

Based on 142 frontline employees who took The Breakroom Quiz

400th of 733 rated retailers

Job description

Company Overview:
Ocean State Job Lot ("OSJL" or the "Company") is a dynamic $850+ million general merchandise retailer with a strong foothold across the Northeast and Mid-Atlantic. With over 170 stores currently and ambitious plans to reach 180 locations, OSJL offers exciting opportunities for growth and contribution. We are an opportunity-driven retailer owning over 50% of our operating locations, totaling 8 million square feet, demonstrating our stability and long-term vision. At OSJL, you will be part of a team committed to delivering exceptional value to our customers while driving positive change and a more responsible future for retail within our communities.
Job Description:
The Social Media Strategist role at Ocean State Job Lot ("OSJL" and "Company") spearheads the strategy, execution and performance of the Company's social media channels. This highly-visible role works closely with the Company's Creative, Merchandising, Product, and Digital Advertising teams to execute OSJL's organic social strategy, build brand affinity, and highlight OSJL's key differentiators. The Social Media Strategist ensures that OSJL remains relevant and authentic by delivering timely, results-oriented digital marketing content.
Key Responsibilities:
Social Strategy & Content Management
  • Refine and execute OSJL's organic social media strategy.
  • Drive the development of content that reinforces key brand values, differentiators, and product and messaging priorities. Ensure that content is published accurately and timely across all platforms, and that budgets for boosted content campaigns are adhered to.
  • Own the creation and management of monthly content calendars that drive promotional and merchandising opportunities as well as participation in audience-relevant moments and trends.
  • Monitor competitors and industry trends, reporting on best practices and opportunities to inform content and channel direction.

Content Collaboration & Creation
  • Collaborate with the Company's Digital Marketing and Creative teams on repeatable, scalable, and impactful content ideas that align with business priorities.
  • Develop briefs for campaigns, larger social moments, and promotional launches.
  • Collaborate with the Copy team to write clear, engaging social copy that reflects OSJL's tone and personality.
  • Partner with the Company's Creative team to bring campaigns and content concepts to life.
  • Capture in-store footage and content to support the Company's social calendar and content strategy.

Community, User-Generated-Content (UGC), and Influencer Management
  • Manage community engagement across all platforms to ensure consistent brand communication.
  • Identify and surface recurring customer themes to internal teams as part of regular reporting and share-outs.
  • Drive user-generated content opportunities and campaigns, engaging and activating audiences.
  • Oversee the end-to-end execution of influencer and content creator campaigns, including talent selection, briefing, and adherence to budget.

Reporting & Insights
  • Track and socialize weekly and monthly performance across platforms using in-platform reporting tools.
  • Analyze, provide clear insights, and take informed actions against engagement trends, content performance, and audience behaviors.
  • Test, measure, and report on key performance indicators (KPIs).
  • Monitor platform ad libraries and trend tools to stay informed on platform shifts and competitive activity.
  • Partner with the Digital Advertising team to identify opportunities to amplify high-performing content and actively engage in paid digital media strategy.

Qualifications:
  • Bachelor's degree in marketing, communications, or a related field is required
  • 4 or more years of experience managing social media for a brand or organization required, preferably within the retail or consumer brand industries.
  • Experience with social media scheduling and reporting tools is required
  • Video editing experience and design knowledge is required.
  • Familiarity with paid digital marketing and performance marketing is preferred.
  • Proficiency in Microsoft Office and Google platform (e.g., sites, slides, drive, docs, sheets).

Work Environment:
  • Works primarily in a climate controlled environment with minimal safety and health hazard
    potential.
  • Works in an office environment remaining stationary at a desk, table, or computer workstation for extended periods of time. Frequently uses near vision for reading and computer tasks.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

This job description does not list all the duties of the job. You may be asked by supervisors or managers to perform other job duties and tasks, some of which may be essential to the position. Leadership has the right to revise this job description at any time. The job description is not a contract, either express or implied. You are an at-will employee, meaning either you or the Company may terminate your employment at any time, with or without notice.
The annual salary range for this position is $65,000 - $75,000. Salary commensurates with years of experience.
#INDCORP
OSJL Featured Total Rewards & Perks:
  • Competitive Paid Time Off (PTO)
  • Comprehensive Health Coverage: Including but not limited to Medical, Dental, Vision, and much more.
  • 401K Program
  • Flexible Spending Account (FSA)
  • Tuition Reimbursement
  • Associate Store 30% Discounts
  • Enjoy complimentary access to OSJL-owned vacation properties, along with discounted gym memberships and 20% off at OSJL affiliated restaurants.
  • Free lunch Fridays

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

What Ocean State Job Lot employees say

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Workplace

Get the full story on Breakroom

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About Ocean State Job Lot

Sourced by ZipRecruiter

Ocean State Job Lot, headquartered in North Kingstown, Rhode Island, United States, is a well-renowned firm operating within the retail industry. The company, officially launched in 1977, has since grown to operate more than 140 stores across the US northeast. It offers a variety of products that range from health and beauty supplies, kitchenware, clothing, and seasonal items to toys, pet supplies, and household essentials. The company's mission is to provide its customers with a unique treasure hunt experience by offering quality products at exceptional value. Beyond this, Ocean State Job Lot is known for its philanthropic efforts, through schemes like the 'Three Square Meals' hunger relief program, and the OSJL Charitable Foundation, which have significantly contributed to enhancing the quality of life within their community.

Industry

Retail

Company size

5,001 - 10,000 Employees

Headquarters location

North Kingstown, RI, US

Year founded

1977

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