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Sport Marketing Manager Jobs (NOW HIRING)

Red Bull

Sr. Manager, Sports Marketing

Santa Monica, CA · On-site

$115K - $172K/yr

The Senior Sports Marketing Manager is responsible for developing and leading the execution of Red ... center of sport and culture. RESPONSIBILITIES Areas that play to your strengths All the ...

Red Bull

Director, Sports Marketing

Miami, FL

$149K - $224K/yr

... Mass Sport appeal. Delivering brand growth and household penetration in the Southeast. They manage a team of Sr. Sports Marketing Managers who in turn manage Athlete Marketing through (Athlete ...

Red Bull

Director, Sports Marketing

Miami, FL · On-site

$149K - $224K/yr

... Mass Sport appeal. Delivering brand growth and household penetration in the Southeast. They manage a team of Sr. Sports Marketing Managers who in turn manage Athlete Marketing through (Athlete ...

Red Bull

Manager, Athlete Marketing

Atlanta, GA

In this role, the Athlete Marketing Manager (AMM) plays a pivotal part in supporting athletes' advancement in their sports and helping them achieve their aspirations. The AMM is responsible for ...

Red Bull

Manager, Athlete Marketing

Atlanta, GA · On-site

$85K - $128K/yr

In this role, the Athlete Marketing Manager (AMM) plays a pivotal part in supporting athletes' advancement in their sports and helping them achieve their aspirations. The AMM is responsible for ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

The ideal candidate has a strong background in sports marketing, thrives in fast-paced environments ... Manage campaign timelines, budgets, and deliverables across multiple stakeholders including ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

The ideal candidate has a strong background in sports marketing, thrives in fast-paced environments ... Manage campaign timelines, budgets, and deliverables across multiple stakeholders including ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

The ideal candidate has a strong background in sports marketing, thrives in fast-paced environments ... Manage campaign timelines, budgets, and deliverables across multiple stakeholders including ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

The ideal candidate has a strong background in sports marketing, thrives in fast-paced environments ... Manage campaign timelines, budgets, and deliverables across multiple stakeholders including ...

Foundry Sports

MARKETING MANAGER

Neptune, NJ · On-site

$70K/yr

MARKETING MANAGER Foundry Sports · Neptune, NJ · Hybrid About Us Foundry Sports creates live sports experiences -- youth camps with pro athletes, public autograph signings, VIP access events, and ...

Foundry Sports

MARKETING MANAGER

Neptune, NJ · On-site

$70K/yr

MARKETING MANAGER Foundry Sports · Neptune, NJ · Hybrid About Us Foundry Sports creates live sports experiences -- youth camps with pro athletes, public autograph signings, VIP access events, and ...

Foundry Sports

MARKETING MANAGER

Neptune City, NJ · On-site

$70K/yr

Paid time off MARKETING MANAGER Foundry Sports · Neptune, NJ · Hybrid About Us Foundry Sports creates live sports experiences -- youth camps with pro athletes, public autograph signings, VIP access ...

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Sport Marketing Manager information

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$33K

$83.5K

$145.5K

How much do sport marketing manager jobs pay per year?

As of Aug 13, 2026, the average yearly pay for sport marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a sport marketing manager do?

A Sport Marketing Manager is responsible for promoting sports teams, organizations, or events to increase fan engagement and revenue. They develop marketing campaigns, manage sponsorships, coordinate events, and analyze market trends to maximize brand visibility. Their role also involves collaborating with athletes, media partners, and advertisers to ensure effective communication and successful promotional strategies. Sport Marketing Managers play a crucial part in building and maintaining a positive image for sports brands.

What is the difference between Sport Marketing Manager vs Sports Marketing Coordinator?

AspectSport Marketing ManagerSports Marketing Coordinator
ResponsibilitiesDevelops marketing strategies, manages campaigns, oversees sponsorshipsAssists in campaign execution, coordinates events, supports marketing activities
Required CredentialsBachelor's degree in marketing, sports management, or related field; experience in sports marketingBachelor's degree often preferred; entry-level experience in sports marketing or related roles
Work EnvironmentOffice-based, with travel for events and meetingsOffice and event sites, supporting on-ground activities
Industry UsageCommonly employed by sports teams, leagues, and brandsTypically found in sports organizations, agencies, and event companies

The Sport Marketing Manager focuses on strategic planning and overseeing marketing campaigns, while the Sports Marketing Coordinator supports these efforts through execution and coordination. Both roles require relevant marketing credentials and are integral to sports marketing teams, but the manager holds more responsibility for strategy and decision-making.

What are the key skills and qualifications needed to thrive as a sport marketing manager?

To thrive as a Sport Marketing Manager, you need expertise in sports marketing strategies, brand management, and a relevant degree—often in marketing, sports management, or business. Familiarity with digital marketing platforms, CRM systems, analytics tools, and event management software is typically required. Exceptional communication, creativity, and relationship-building skills help you engage fans, sponsors, and stakeholders. These abilities are essential for driving brand growth, maximizing event impact, and ensuring successful promotional campaigns in the competitive sports industry.

What are some common challenges sport marketing managers face when promoting events or teams?

Sport Marketing Managers often encounter challenges such as balancing tight budgets, standing out in a crowded sports marketplace, and adapting to rapidly changing fan engagement trends. Coordinating with multiple stakeholders—including athletes, sponsors, and media partners—requires strong communication and organizational skills. Additionally, these managers must be adept at leveraging digital platforms and data analytics to tailor campaigns, measure success, and adjust strategies in real time. Overcoming these challenges is key to building successful campaigns and advancing within the industry.
More about Sport Marketing Manager jobs
What cities are hiring for Sport Marketing Manager jobs? Cities with the most Sport Marketing Manager job openings:
What are the most commonly searched types of Sport Marketing jobs? The most popular types of Sport Marketing jobs are:
What states have the most Sport Marketing Manager jobs? States with the most job openings for Sport Marketing Manager jobs include:
What job categories do people searching Sport Marketing Manager jobs look for? The top searched job categories for Sport Marketing Manager jobs are:
Sport Marketing Manager jobs near you
Infographic showing various Sport Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Sr. Manager, Sports Marketing

Red Bull

Santa Monica, CA • On-site

$115K - $172K/yr

Full-time

Re-posted 6 days ago

Red Bull rating

7.7

Company rating: 7.7 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

15th of 50 rated marketing agency

Job description

The Senior Sports Marketing Manager is responsible for developing and leading the execution of Red Bull's regional Sports Marketing strategy. Through the strategic management of events, athlete programs, and team partnerships, the Senior Sports Marketing Manager drives brand relevance, consumer engagement, and cultural impact within the region. This role identifies and creates opportunities to build strong local and regional brand affinity while ensuring alignment with Red Bull's national and global Sports Marketing priorities. This person will lead cross-functional collaboration, manage key stakeholder relationships, and deliver innovative, high-impact initiatives that strengthen Red Bull's position at the center of sport and culture.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
  • ATHLETES AND INFLUENCERS
    Build and maintain a strong network across regional sports communities to stay ahead of emerging trends, talent, and cultural movements relevant to Red Bull.
    In collaboration with Athlete Marketing Managers and the National Athlete Marketing team, identify, recruit, develop, and manage relationships with high-potential athlete talent that aligns with Red Bull's brand values and strategic priorities.
    Partner cross-functionally with Media Network, Communications, Partnerships, and Field Marketing teams to maximize athlete storytelling opportunities and audience reach.
    Support the development of athlete pathways by identifying emerging talent and creating opportunities for progression within Red Bull's athlete ecosystem.
    Maintain a deep understanding of the regional sports landscape, including key athletes, influencers, teams, events, and cultural trends, to inform strategic planning and talent decisions.
    Ensure athlete activities are executed to the highest standards, delivering measurable impact for both the athlete and the Red Bull brand.
  • EVENT INITIATIVES & PROJECTS
    Influence and contribute to the annual Region Sports Marketing Business Plan
    Lead the project management and provide execution support of local Red Bull Sports Marketing events
    Use knowledge of local sports scenes and sports landscape to inform development of new event concepts
    Oversee regional Sports Marketing resources to maximize the impact of local events.
    Contribute to the development of the annual Regional Sports Marketing Business Plan by identifying strategic opportunities, emerging trends, and growth initiatives that support regional, national, and global objectives.
    Lead the planning, project management, and execution of national and regional Sports Marketing events, ensuring programs are delivered on time, on budget, and to Red Bull's standards of excellence.
    Leverage deep knowledge of the regional sports landscape, consumer behaviors, and cultural trends to identify opportunities and develop innovative event concepts that drive brand relevance and engagement.
    Oversee and optimize regional Sports Marketing resources, budgets, and assets to maximize the effectiveness, efficiency, and impact of all event initiatives.
    Provide leadership, guidance, and executional support to Athlete Marketing Managers and Event Marketing Managers in the development and delivery of athlete projects, sports events, and integrated marketing initiatives.
    Ensure all events and projects align with Red Bull's strategic priorities, delivering meaningful consumer experiences while contributing to broader business and brand objectives.
    Foster collaboration across internal and external stakeholders, including athletes, partners, agencies, and cross-functional teams, to successfully execute impactful sports marketing programs.
    Evaluate event and project performance, leveraging insights and learnings to continuously improve future initiatives and drive innovation across the regional Sports Marketing portfolio.
  • COLLABORATION & DISCOVERY
    Lead and foster cross-functional collaboration with Sales, Event Logistics, Athlete Marketing Managers, Event Marketing Managers, and other key stakeholders to ensure strategic planning, flawless execution, and maximum impact of all regional Sports Marketing initiatives.
    Act as a central connector across the organization, aligning teams around shared objectives and ensuring Sports Marketing activities contribute to broader business, brand, and commercial goals.
    Identify and champion relevant sports stories, cultural moments, athlete narratives, and content opportunities that can be leveraged across owned, earned, shared, and paid media channels to amplify Red Bull's presence and relevance.
    Partner closely with Athlete Marketing, Media Network, Communications, Partnerships, and Field Marketing teams to develop integrated marketing plans that maximize the reach and effectiveness of Sports Marketing programs.
    Collaborate with the Santa Monica Athlete Marketing team to develop and execute regional team partnership strategies, bringing partnerships to life through comprehensive 360-degree marketing plans that drive consumer engagement and business impact.
    Maintain a strong understanding of regional sports communities, consumer trends, and emerging opportunities to uncover new ideas, partnerships, and growth platforms for the brand.
    Facilitate knowledge sharing and best-practice exchange across regional, national, and global teams to ensure alignment and continuous improvement of Sports Marketing initiatives.
    Serve as a strategic thought partner to internal stakeholders by identifying opportunities to connect athletes, events, content, and partnerships into cohesive consumer-facing experiences.
  • PEOPLE MANAGEMENT
    Recruit, develop, and retain high-performing talent capable of delivering impactful Sports Marketing programs and advancing Red Bull's strategic objectives.
    Lead, coach, and manage direct reports to achieve annual regional goals while fostering accountability, ownership, and a high-performance mindset.
    Champion a strengths-based leadership approach by providing individualized coaching, development plans, and growth opportunities that maximize employee potential.
    Build and maintain a strong talent pipeline by identifying, developing, and preparing employees for future leadership and succession opportunities within the organization.
    Provide timely, candid, and constructive feedback that drives professional growth, strengthens performance, and reinforces a culture of continuous improvement.
    Foster an inclusive, collaborative, and performance-driven team culture that rewards initiative, innovation, executional excellence, and behaviors aligned with Red Bull's values.
    Create meaningful development opportunities for Athlete Marketing Managers and Event Marketing Managers through mentorship, stretch assignments, cross-functional exposure, and leadership coaching to prepare them for future career progression.
    Establish clear performance expectations, monitor progress against objectives, and recognize achievements that contribute to individual, team, and business success.

EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
  • 10+ years of progressive experience in Sports Marketing, with a demonstrated track record of delivering impactful consumer-facing programs.
  • Deep understanding of sports culture, athlete ecosystems, and consumer engagement strategies, with the ability to identify and capitalize on emerging trends at both regional and national levels.
  • Strong knowledge of traditional, digital, experiential, and non-traditional marketing strategies, with an ability to integrate channels into cohesive and effective marketing plans.
  • Proven experience developing and executing innovative marketing concepts that drive brand relevance, consumer engagement, and measurable business outcomes.
  • Demonstrated success managing complex projects, multiple priorities, and cross-functional stakeholders in a fast-paced environment.
  • Significant experience managing large budgets and resources, including forecasting, planning, allocation, and performance tracking to maximize return on investment.
  • Strong understanding of marketing communications, content strategy, and storytelling, with the ability to identify compelling narratives and translate them into impactful consumer experiences.
  • Experience working with athletes, influencers, teams, leagues, events, or sports properties, including partnership development, relationship management, and activation.
  • Excellent communication, presentation, negotiation, and relationship-building skills, with the ability to influence stakeholders at all levels.
  • Passion for sports, culture, and the Red Bull brand, with a deep understanding of the role sports marketing plays in driving brand affinity and business growth.
  • Employees may be required to lift and or move up to 25 pounds or more as needed
  • Travel 30-40%
  • Permanent
  • Benefits eligible

WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
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