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Sport Marketing Manager Jobs (NOW HIRING)

Baden Sports Inc.

Marketing Manager

Kent, WA · On-site

$85K - $110K/yr

Position Summary Baden Sports is seeking a creative, strategic, and hands-on Marketing Manager to lead the development and execution of marketing initiatives across our portfolio of products. This ...

Baden Sports Inc

Marketing Manager

Kent, WA · On-site

$85K - $110K/yr

Description Position Summary Baden Sports is seeking a creative, strategic, and hands-on Marketing Manager to lead the development and execution of marketing initiatives across our portfolio of ...

Baden Sports Inc

Marketing Manager

Kent, WA · On-site

$85K - $110K/yr

Description Position Summary Baden Sports is seeking a creative, strategic, and hands-on Marketing Manager to lead the development and execution of marketing initiatives across our portfolio of ...

AEG

Email Marketing Manager

Las Vegas, NV · On-site

WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding ... The Email Marketing Manager oversees the development of campaign strategies, segmentation ...

AEG

Growth Marketing Manager

CA · On-site

$65K - $85K/yr

Experience in sports, live events, minor league baseball, entertainment, or community-based brands. * Experience building repeatable templates, workflows, dashboards, or campaign playbooks. Ideal ...

HSS

Global Sports Marketing Manager

New York, NY · On-site

$64K - $97K/yr

Leads public relations and data analytics of performance management for sports marketing partnerships. Assists in collateral and marketing asset development process. * Serves as point of contact for ...

Dunlop Sports

Digital Marketing Manager

Greer, SC · On-site

$85K - $115K/yr

We believe sport can bring out the best in people. Uniting communities, inspiring grit, and ... The Digital Marketing Manager leads the digital marketing function for Dunlop Racket Sports in ...

Geico

Supervisor, Sports Marketing

Bethesda, MD · Hybrid

Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20%, including occasional weekend and off-hours commitments About the Role Within Marketing at GEICO sports partnerships are a ...

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Sport Marketing Manager information

See salary details

$33K

$83.5K

$145.5K

How much do sport marketing manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for sport marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a sport marketing manager do?

A Sport Marketing Manager is responsible for promoting sports teams, organizations, or events to increase fan engagement and revenue. They develop marketing campaigns, manage sponsorships, coordinate events, and analyze market trends to maximize brand visibility. Their role also involves collaborating with athletes, media partners, and advertisers to ensure effective communication and successful promotional strategies. Sport Marketing Managers play a crucial part in building and maintaining a positive image for sports brands.

What are the key skills and qualifications needed to thrive as a sport marketing manager?

To thrive as a Sport Marketing Manager, you need expertise in sports marketing strategies, brand management, and a relevant degree—often in marketing, sports management, or business. Familiarity with digital marketing platforms, CRM systems, analytics tools, and event management software is typically required. Exceptional communication, creativity, and relationship-building skills help you engage fans, sponsors, and stakeholders. These abilities are essential for driving brand growth, maximizing event impact, and ensuring successful promotional campaigns in the competitive sports industry.

What are some common challenges sport marketing managers face when promoting events or teams?

Sport Marketing Managers often encounter challenges such as balancing tight budgets, standing out in a crowded sports marketplace, and adapting to rapidly changing fan engagement trends. Coordinating with multiple stakeholders—including athletes, sponsors, and media partners—requires strong communication and organizational skills. Additionally, these managers must be adept at leveraging digital platforms and data analytics to tailor campaigns, measure success, and adjust strategies in real time. Overcoming these challenges is key to building successful campaigns and advancing within the industry.

What is the difference between Sport Marketing Manager vs Sports Marketing Coordinator?

AspectSport Marketing ManagerSports Marketing Coordinator
ResponsibilitiesDevelops marketing strategies, manages campaigns, oversees sponsorshipsAssists in campaign execution, coordinates events, supports marketing activities
Required CredentialsBachelor's degree in marketing, sports management, or related field; experience in sports marketingBachelor's degree often preferred; entry-level experience in sports marketing or related roles
Work EnvironmentOffice-based, with travel for events and meetingsOffice and event sites, supporting on-ground activities
Industry UsageCommonly employed by sports teams, leagues, and brandsTypically found in sports organizations, agencies, and event companies

The Sport Marketing Manager focuses on strategic planning and overseeing marketing campaigns, while the Sports Marketing Coordinator supports these efforts through execution and coordination. Both roles require relevant marketing credentials and are integral to sports marketing teams, but the manager holds more responsibility for strategy and decision-making.

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What are the most commonly searched types of Sport Marketing jobs?

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Sport Marketing Manager jobs near you
Infographic showing various Sport Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Marketing Manager (PBA)

Lucky Strike Entertainment

Manhattan, NY • On-site

$80K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired 4 days ago. Applications are no longer accepted.

Lucky Strike Entertainment rating

5.5

Company rating: 5.5 out of 10

Based on 53 frontline employees who took The Breakroom Quiz

9th of 18 rated bowling alleys

Job description

Who We Are

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world's premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit ir.luckystrikeent.com.

Overview

Hybrid, NYC

The Marketing Manager leads go to market strategy for the Professional Bowlers Association, developing and executing marketing plans for PBA Tour events, broadcasts, and major league initiatives in support of the growth of the PBA.

That growth spans every audience the league reaches, including television and streaming viewership, social and digital following, live event attendance, and overall fan base. This role builds integrated campaigns that drive broadcast tune in, grow PBA channels, and sell tickets, and also supports athlete marketing, marketing partnerships, and PBA membership programs.

The Marketing Manager will work closely with marketing leadership and cross departmental teams to bring campaigns from planning through execution, reporting, and optimization.

What You'll Do

  • Develop and execute go to market strategies and marketing plans for PBA Tour events, broadcasts, and major league initiatives
  • Support the growth of the PBA across television audiences, social and digital channels, live event attendance, and overall fan base
  • Drive broadcast tune in marketing for PBA events on television and streaming partners
  • Execute event marketing programs that drive ticket sales, entries, and local awareness
  • Build digital and social campaigns that grow PBA channels, viewership, and fan engagement
  • Support campaigns across the PBA Tour, PBA Senior Tour, PBA Elite Regional Tour, and PBA Junior
  • Support athlete marketing initiatives and campaigns that highlight PBA bowlers and competitive storylines
  • Support marketing for PBA membership programs, including acquisition and member benefit awareness
  • Coordinate with sponsors and brand partners on campaign deliverables and integrations
  • Manage campaign calendars, timelines, and asset delivery across departments
  • Track and report audience growth, tune in, ticket sales, and campaign performance metrics, and recommend optimizations

What You'll Bring

  • 5 plus years experience in sports marketing, media marketing, or entertainment marketing
  • Experience developing go to market strategies and marketing plans
  • Experience with audience growth, broadcast tune in, or fan development campaigns preferred
  • Strong digital and social campaign execution skills
  • Ability to manage multiple campaigns and deadlines across departments
  • Prior experience in professional sports, sports leagues, or sports media

What You'll Get 

  • At Lucky Strike Entertainment, we're committed to supporting your well being both on and off the job. Here's a peek at some of the benefits available to our Corporate associates: 
  • Medical, Dental, Vision plans to select from based on your needs 
  • Wellness resources to help you along your wellness journey 
  • 401(k) Retirement Plans 
  • Employee Stock Purchase Program 
  • Employee Assistance Program (EAP) 
  • Vacation and Holidays 
  • Perks! Bowling, Boomer's, and Waterpark discounts, Retail discounts, Event discounts and more! 
Benefits

The pay range for this position is $80,000 - $90,000 per year 

Lucky Strike Entertainment offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and a broad range of other benefits.  Incentives and/or benefit packages may vary depending on the position.  More details regarding benefits are available here: Lucky Strike Entertainment Benefits

Employment Type: OTHER

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