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Sport Marketing Jobs (NOW HIRING)

Red Bull

Director, Sports Marketing

Miami, FL

$149K - $224K/yr

... Sport and grow our Mass Sport appeal. Delivering brand growth and household penetration in the ... They manage a team of Sr. Sports Marketing Managers who in turn manage Athlete Marketing through ...

Red Bull

Director, Sports Marketing

Miami, FL · On-site

$149K - $224K/yr

The Director, Sports Marketing owns & drives the development and execution of the Regional Sports ... Sport and grow our Mass Sport appeal. Delivering brand growth and household penetration in the ...

Target

Experiential Marketing Lead, Sport

Minneapolis, MN · Hybrid

$95K - $171K/yr

Lead experiential strategy for sport marketing initiatives, from concept to execution * Develop innovative fan experiences and brand activations that connect with athletes, fans, local communities ...

Red Bull

Sr. Manager, Sports Marketing

Santa Monica, CA · On-site

$115K - $172K/yr

The Senior Sports Marketing Manager is responsible for developing and leading the execution of Red ... center of sport and culture. RESPONSIBILITIES Areas that play to your strengths All the ...

GEICO

Supervisor, Sports Marketing

New York, NY · On-site

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

Geico

Supervisor, Sports Marketing

Bethesda, MD · Hybrid

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

Geico

Supervisor, Sports Marketing

New York, NY · Hybrid

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

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Sport Marketing information

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$33K

$83.5K

$145.5K

How much do sport marketing jobs pay per year?

As of Aug 6, 2026, the average yearly pay for sport marketing in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by professionals in sport marketing, and how can they be addressed?

Sport marketing professionals often encounter challenges such as managing tight deadlines around sporting events, adapting to rapidly changing digital trends, and engaging diverse fan bases. Addressing these challenges typically involves strong project management skills, staying current with social media and digital marketing practices, and collaborating closely with event coordinators, athletes, and sponsors. Flexibility and creative problem-solving are crucial for overcoming unexpected obstacles, ensuring effective campaigns, and maximizing fan engagement.

What is the difference between Sport Marketing vs Sports Sponsorship Coordinator?

AspectSport MarketingSports Sponsorship Coordinator
Primary FocusDeveloping marketing strategies to promote sports teams, events, or brandsManaging sponsorship agreements and relationships with sponsors
Required SkillsMarketing, branding, advertising, event planningSponsorship management, negotiation, communication
Work EnvironmentMarketing agencies, sports teams, event organizersSports organizations, sponsorship firms, event venues
Common CertificationsMarketing certifications, sports management degreesSponsorship or event management certifications

While both roles operate within the sports industry, Sport Marketing focuses on creating overall marketing strategies to promote sports entities, whereas Sports Sponsorship Coordinators specifically manage sponsorship deals and relationships. Both roles require strong communication skills and industry knowledge, but their day-to-day tasks differ based on strategic marketing versus sponsorship management.

What is sport marketing?

Sport marketing is a branch of marketing that focuses on promoting sports events, teams, leagues, and products related to sports. It involves strategies to engage fans, attract sponsors, and maximize the visibility and revenue of sports organizations. Sport marketers use a mix of advertising, public relations, digital campaigns, and event promotions to connect with audiences and drive brand loyalty. This field plays a crucial role in the business side of sports, helping teams and companies grow their fan base and commercial success.

What are the key skills and qualifications needed to thrive as a sport marketing professional?

To thrive as a Sport Marketing professional, you need a solid background in marketing principles, brand management, and often a degree in marketing, sports management, or a related field. Familiarity with digital marketing platforms, analytics tools, and CRM systems is highly valuable. Creative thinking, strong communication, and relationship-building skills are crucial for engaging fans and partners. These skills enable professionals to effectively promote sports organizations, drive fan engagement, and maximize sponsorship opportunities.
More about Sport Marketing jobs
What cities are hiring for Sport Marketing jobs? Cities with the most Sport Marketing job openings:
What are the most commonly searched types of Sport Marketing jobs? The most popular types of Sport Marketing jobs are:
What states have the most Sport Marketing jobs? States with the most job openings for Sport Marketing jobs include:
What job categories do people searching Sport Marketing jobs look for? The top searched job categories for Sport Marketing jobs are:
Sport Marketing jobs near you
Infographic showing various Sport Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Experiential Marketing Lead, Sport

Target Brands, Inc.

Minneapolis, MN • On-site

$95K - $171K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 25 days ago

Target rating

6.6

Company rating: 6.6 out of 10

Based on 6,970 frontline employees who took The Breakroom Quiz

14th of 39 rated national retailers

Job description

The pay range is $95,000.00 - $171,000.00
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
About Us
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
We're looking for a strategic, creative, and culture-savvy Experiential Marketing Lead to join our team, with a focus on sport. In this role, you'll be responsible for leading end-to-end experiential strategy and execution for high-impact programs that bring the Target brand to life in unforgettable ways-whether that's launching a new designer collaboration, curating immersive fashion-forward experiences, or showing up at cultural events that matter.
You'll collaborate closely with cross-functional partners across Brand & Category Marketing, Creative, PR, Talent & Influencer Partnerships, Media Strategy, and Social Media, ensuring your campaigns are culturally resonant, strategically sound, and visually stunning. You'll work with top-tier agencies and creatives to push boundaries and produce buzzworthy activations that drive engagement and brand love-both IRL and online.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
What You'll Do
  • Lead experiential strategy for sport marketing initiatives, from concept to execution

  • Develop innovative fan experiences and brand activations that connect with athletes, fans, local communities, and key sports audiences.

  • Collaborate with internal teams and external partners to ensure seamless integration across all marketing channels

  • Manage budgets, timelines, vendors, and agencies with confidence and clarity

  • Guide creative development with a strong eye for design and brand aesthetics

  • Leverage insights, trends, and guest behavior to shape experiences that feel relevant and shareable

  • Track success metrics and key learnings to inform future planning

  • Navigate the evolving event landscape with agility, incorporating hybrid and digital extensions where needed

About You
  • Bachelor's degree or equivalent experience

  • 7+ years of relevant experience in marketing, with a focus in Experiential and deep understanding of sports marketing, fan engagement, sponsorship activation, and live events

  • Strong cross-functional collaborator with excellent communication and presentation skills

  • Proven ability to build brand moments that scale across PR, social, and digital

  • Thrives in fast-paced, dynamic environments and can pivot quickly when needed

  • Solution-oriented, resourceful, and detail-obsessed

  • Willing and able to travel and work flexible hours as needed to support activations

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E
Americans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.

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About Target

Sourced by ZipRecruiter

We're here to help all families discover the joy of everyday life. Target is a general merchandise retailer with stores in all 50 U.S. states and the District of Columbia. 75% of the U.S. population lives within 10 miles of a Target store. We employ 400,000+ Our tagline is "Expect More. Pay Less." We've been using it since 1994! The Target Corporation also owns Shipt and Roundel. More to love! Target is headquartered in Minneapolis, Minnesota, its hometown since the first Target store opened in 1962 under The Dayton Company.

Industry

Retail and scientific research and development services

Company size

10,000+ Employees

Headquarters location

Minneapolis, MN, US

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