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Sport Marketing Jobs (NOW HIRING)

... Sport and grow our Mass Sport appeal. Delivering brand growth and household penetration in the ... They manage a team of Sr. Sports Marketing Managers who in turn manage Athlete Marketing through ...

Director, Sports Marketing

Miami, FL ยท On-site

$149K - $224K/yr

The Director, Sports Marketing owns & drives the development and execution of the Regional Sports ... Sport and grow our Mass Sport appeal. Delivering brand growth and household penetration in the ...

Sr. Manager, Sports Marketing

Santa Monica, CA ยท On-site

$115K - $172K/yr

The Senior Sports Marketing Manager is responsible for developing and leading the execution of Red ... center of sport and culture. RESPONSIBILITIES Areas that play to your strengths All the ...

Lead experiential strategy for sport marketing initiatives, from concept to execution * Develop innovative fan experiences and brand activations that connect with athletes, fans, local communities ...

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

Marketing Advisor - Sports Clubs & Leagues Job Type: Independent Consultant / Advisor Engagement: 3 Months, with potential extension Work Arrangement: Remote Reporting To: Sales Team * Marketing ...

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

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Sport Marketing information

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$33K

$83.5K

$145.5K

How much do sport marketing jobs pay per year?

As of Aug 30, 2026, the average yearly pay for sport marketing in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is sport marketing?

Sport marketing is a branch of marketing that focuses on promoting sports events, teams, leagues, and products related to sports. It involves strategies to engage fans, attract sponsors, and maximize the visibility and revenue of sports organizations. Sport marketers use a mix of advertising, public relations, digital campaigns, and event promotions to connect with audiences and drive brand loyalty. This field plays a crucial role in the business side of sports, helping teams and companies grow their fan base and commercial success.

What are the key skills and qualifications needed to thrive as a sport marketing professional?

To thrive as a Sport Marketing professional, you need a solid background in marketing principles, brand management, and often a degree in marketing, sports management, or a related field. Familiarity with digital marketing platforms, analytics tools, and CRM systems is highly valuable. Creative thinking, strong communication, and relationship-building skills are crucial for engaging fans and partners. These skills enable professionals to effectively promote sports organizations, drive fan engagement, and maximize sponsorship opportunities.

What are some common challenges faced by professionals in sport marketing, and how can they be addressed?

Sport marketing professionals often encounter challenges such as managing tight deadlines around sporting events, adapting to rapidly changing digital trends, and engaging diverse fan bases. Addressing these challenges typically involves strong project management skills, staying current with social media and digital marketing practices, and collaborating closely with event coordinators, athletes, and sponsors. Flexibility and creative problem-solving are crucial for overcoming unexpected obstacles, ensuring effective campaigns, and maximizing fan engagement.

What is the difference between Sport Marketing vs Sports Sponsorship Coordinator?

AspectSport MarketingSports Sponsorship Coordinator
Primary FocusDeveloping marketing strategies to promote sports teams, events, or brandsManaging sponsorship agreements and relationships with sponsors
Required SkillsMarketing, branding, advertising, event planningSponsorship management, negotiation, communication
Work EnvironmentMarketing agencies, sports teams, event organizersSports organizations, sponsorship firms, event venues
Common CertificationsMarketing certifications, sports management degreesSponsorship or event management certifications

While both roles operate within the sports industry, Sport Marketing focuses on creating overall marketing strategies to promote sports entities, whereas Sports Sponsorship Coordinators specifically manage sponsorship deals and relationships. Both roles require strong communication skills and industry knowledge, but their day-to-day tasks differ based on strategic marketing versus sponsorship management.

How do I become a sport marketing professional?

To become a sport marketing professional, typically a bachelor's degree in marketing, sports management, or a related field is required. Gaining experience through internships, developing skills in digital marketing and analytics, and building industry connections are important steps. Certifications in sports marketing or related areas can also enhance job prospects.

How much do sport marketing professionals make?

Sport marketing professionals' salaries vary based on experience, location, and organization size. Entry-level roles typically start around $40,000 to $60,000 annually, while experienced professionals can earn $80,000 or more, especially in larger markets or with specialized skills like digital marketing or sponsorship management.

What are sport marketing jobs?

Sport marketing jobs involve promoting sports teams, events, or products through advertising, sponsorships, and media campaigns. Professionals in this field often work with branding, fan engagement, and digital marketing tools to increase visibility and revenue for sports organizations or brands associated with sports. These roles may require knowledge of sports industry trends, communication skills, and familiarity with marketing analytics.

What do sport marketing professionals do?

Sport marketing professionals develop strategies to promote sports teams, events, or products, focusing on increasing fan engagement and revenue. They handle advertising, sponsorships, social media, and event planning, often using tools like market research and analytics to measure success.
More about Sport Marketing jobs

What cities are hiring for Sport Marketing jobs?

Cities with the most Sport Marketing job openings:

What are the most commonly searched types of Sport Marketing jobs?

The most popular types of Sport Marketing jobs are:

What states have the most Sport Marketing jobs?

States with the most job openings for Sport Marketing jobs include:

Infographic showing various Sport Marketing job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Sport Marketing/Program Manager

Plano, TX โ€ข On-site

Plano Sports Authority
11 - 50 employees

$50K - $54K/yr

Other

Medical, Dental, Vision, Life, Retirement

This job post hasย expired today.ย Applications are no longer accepted.


Job description

Sports Marketing & Program Manager


PSA is growing, and we're searching for a creative, energetic, and sports-loving professional to join our team as our next Sports Marketing & Program Manager. If you're passionate about youth sports, love creating engaging content, building community connections, and helping programs thrive, this is your opportunity to make a meaningful impact.

In this role, you'll spend approximately 60% of your time leading marketing, social media, and promotional efforts and 40% managing and supporting youth sports programs across multiple sports, including soccer, basketball, volleyball, and more.


Marketing & Social Media Leadership (60%)

  • Develop and execute marketing strategies that drive registrations, participation, and member engagement across all PSA programs.
  • Manage PSA's social media channels, including content planning, creation, scheduling, and community engagement.
  • Capture photos, videos, athlete spotlights, event highlights, and success stories to showcase the PSA experience.
  • Create engaging digital and print marketing materials, including flyers, banners, social graphics, and promotional campaigns.
  • Assist with website content management, program promotion, and email marketing campaigns.
  • Monitor social media and marketing analytics, reporting on engagement, reach, and campaign performance.
  • Identify opportunities to increase visibility and participation through creative marketing initiatives.
  • Build relationships with schools, community organizations, sponsors, and local businesses to support outreach efforts.
  • Help promote tournaments, camps, clinics, leagues, special events, and fundraising initiatives.
  • Maintain PSA's brand image and ensure consistent messaging across all communication channels.

  • Sports Program Management (40%)

    • Assist in planning, organizing, and scheduling leagues, tournaments, camps, clinics, and training programs across multiple sports.
    • Coordinate with coaches, officials, volunteers, and staff to ensure successful program execution.
    • Manage registrations, rosters, schedules, standings, and participant communications.
    • Support game-day and event operations as needed.
    • Monitor participant feedback and program performance to identify areas for improvement.
    • Help develop new programming opportunities that enhance athlete participation and retention.
    • Ensure programs meet PSA standards for safety, customer service, and operational excellence.


    Who Thrives in This Role

    We're looking for someone who combines creativity, organization, and a passion for youth sports:

    • Bachelor's degree in Marketing, Communications, Sports Management, Recreation, Business, or a related field.
    • 2+ years of experience in marketing, social media management, sports programming, or a related field.
    • Demonstrated experience creating engaging content for social media platforms.
    • Strong writing, communication, and storytelling skills.
    • Experience with graphic design, photography, videography, or content creation tools is preferred.
    • Knowledge of social media platforms, digital marketing strategies, and analytics tools.
    • Experience with online registration and sports management systems is a plus.
    • Strong organizational, project management, and leadership skills.
    • Ability to build positive relationships with parents, participants, coaches, sponsors, and community partners.
    • Passion for youth sports and community engagement.
    • Proficiency in Microsoft Office and familiarity with Canva, Adobe Creative Suite, or similar design tools is preferred.
    • Ability to work flexible hours, including evenings and weekends, as needed.


    If you're a creative marketer, social media enthusiast, and sports-minded professional looking to make a difference, we'd love to meet you.

    Join us as we create unforgettable sporting experiences that inspire communities! This paid position offers an engaging environment where your enthusiasm for sports marketing can truly make an impactโ€”helping us connect fans with their passions while elevating our brand presence worldwide!


    Pay: $50,500.00 - $54,000.00 per year

    Benefits:

    • 401(k) matching
    • Dental insurance
    • Health insurance
    • Life insurance
    • Retirement plan
    • Vision insurance

    Education:

    • Bachelor's (Required)

    Experience:

    • Marketing: 2 years (Required)
    • Social media marketing: 2 years (Required)

    Work Location: In person