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Sport Marketing Jobs (NOW HIRING)

Red Bull

Director, Sports Marketing

Miami, FL · On-site

$149K - $224K/yr

... Sport and grow our Mass Sport appeal. Delivering brand growth and household penetration in the ... They manage a team of Sr. Sports Marketing Managers who in turn manage Athlete Marketing through ...

Red Bull

Director, Sports Marketing

Miami, FL · On-site

$149K - $224K/yr

The Director, Sports Marketing owns & drives the development and execution of the Regional Sports ... Sport and grow our Mass Sport appeal. Delivering brand growth and household penetration in the ...

Target

Experiential Marketing Lead, Sport

Minneapolis, MN · Hybrid

$95K - $171K/yr

Lead experiential strategy for sport marketing initiatives, from concept to execution * Develop innovative fan experiences and brand activations that connect with athletes, fans, local communities ...

Red Bull

Sr. Manager, Sports Marketing

Santa Monica, CA · On-site

$115K - $172K/yr

The Senior Sports Marketing Manager is responsible for developing and leading the execution of Red ... center of sport and culture. RESPONSIBILITIES Areas that play to your strengths All the ...

GEICO

Supervisor, Sports Marketing

New York, NY · On-site

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

Geico

Supervisor, Sports Marketing

New York, NY · Hybrid

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

Geico

Supervisor, Sports Marketing

Bethesda, MD · Hybrid

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

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All JobsSport Marketing Jobs

Sport Marketing information

See salary details

$33K

$83.5K

$145.5K

How much do sport marketing jobs pay per year?

As of Jul 30, 2026, the average yearly pay for sport marketing in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What jobs can you get with a sports marketing major?

A sports marketing major can lead to roles such as sports marketing coordinator, brand manager, sponsorship manager, event planner, or sports media specialist. These positions often require skills in communication, branding, and digital marketing, and may involve working with sports teams, leagues, or brands to promote events and products.

What are some common challenges faced by professionals in sport marketing, and how can they be addressed?

Sport marketing professionals often encounter challenges such as managing tight deadlines around sporting events, adapting to rapidly changing digital trends, and engaging diverse fan bases. Addressing these challenges typically involves strong project management skills, staying current with social media and digital marketing practices, and collaborating closely with event coordinators, athletes, and sponsors. Flexibility and creative problem-solving are crucial for overcoming unexpected obstacles, ensuring effective campaigns, and maximizing fan engagement.

What is the difference between Sport Marketing vs Sports Sponsorship Coordinator?

AspectSport MarketingSports Sponsorship Coordinator
Primary FocusDeveloping marketing strategies to promote sports teams, events, or brandsManaging sponsorship agreements and relationships with sponsors
Required SkillsMarketing, branding, advertising, event planningSponsorship management, negotiation, communication
Work EnvironmentMarketing agencies, sports teams, event organizersSports organizations, sponsorship firms, event venues
Common CertificationsMarketing certifications, sports management degreesSponsorship or event management certifications

While both roles operate within the sports industry, Sport Marketing focuses on creating overall marketing strategies to promote sports entities, whereas Sports Sponsorship Coordinators specifically manage sponsorship deals and relationships. Both roles require strong communication skills and industry knowledge, but their day-to-day tasks differ based on strategic marketing versus sponsorship management.

What do sports marketing jobs do?

Sports marketing jobs involve promoting sports teams, events, or products through advertising, sponsorships, and media campaigns. Professionals in this field develop marketing strategies, manage brand partnerships, and analyze audience engagement using tools like social media and market research. These roles often require strong communication skills and knowledge of the sports industry.

Is sports marketing in high demand?

Sports marketing is a growing field driven by the increasing popularity of sports events, teams, and brands seeking to engage fans through digital platforms and sponsorships. The demand for sports marketing professionals is expected to rise as organizations invest more in branding, social media, and experiential marketing strategies.

What is sport marketing?

Sport marketing is a branch of marketing that focuses on promoting sports events, teams, leagues, and products related to sports. It involves strategies to engage fans, attract sponsors, and maximize the visibility and revenue of sports organizations. Sport marketers use a mix of advertising, public relations, digital campaigns, and event promotions to connect with audiences and drive brand loyalty. This field plays a crucial role in the business side of sports, helping teams and companies grow their fan base and commercial success.

What are the key skills and qualifications needed to thrive as a Sport Marketing professional, and why are they important?

To thrive as a Sport Marketing professional, you need a solid background in marketing principles, brand management, and often a degree in marketing, sports management, or a related field. Familiarity with digital marketing platforms, analytics tools, and CRM systems is highly valuable. Creative thinking, strong communication, and relationship-building skills are crucial for engaging fans and partners. These skills enable professionals to effectively promote sports organizations, drive fan engagement, and maximize sponsorship opportunities.

Do sports marketers make good money?

Sports marketers typically earn salaries that vary based on experience, location, and the level of the organization, with median annual wages around $60,000 to $70,000. Senior roles or those in major markets can earn significantly higher, often exceeding $100,000. Success in the field often depends on skills in branding, negotiation, and digital marketing tools.
More about Sport Marketing jobs
What cities are hiring for Sport Marketing jobs? Cities with the most Sport Marketing job openings:
What are the most commonly searched types of Sport Marketing jobs? The most popular types of Sport Marketing jobs are:
What states have the most Sport Marketing jobs? States with the most job openings for Sport Marketing jobs include:
What job categories do people searching Sport Marketing jobs look for? The top searched job categories for Sport Marketing jobs are:
Sport Marketing jobs near you
Infographic showing various Sport Marketing job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Adjunct Faculty - Sport Leadership and Marketing (SLM-225)

University of New England Career Opportunities

Biddeford, ME • On-site

$225/wk

Other

This job post has expired 1 day ago. Applications are no longer accepted.

Job description

Position Information
Position Type Adjunct Faculty Track Position Title Adjunct Faculty - Sport Leadership and Marketing (SLM-225) Employment Status Months Campus Biddeford, ME Description
The College of Business is seeking a qualified and dynamic Adjunct Faculty Member to teach SLM-225: Sport Marketing, a required course for Sport Management majors. This course applies core marketing concepts - including market segmentation, sport products and licensed merchandise, sponsorship-linked marketing, venue execution strategies, and promotional and branding strategies - to the sport and leisure industry. Students complete applied, real-world projects, including a promotional campaign developed in partnership with a professional sports franchise.
This part-time, non-tenure track position offers flexibility in teaching schedule, with the course typically offered in-person with occasional remote sessions. Compensation is competitive and commensurate with experience and qualifications.

Course Details
  • Course Number and Title: SLM-225, Sport Marketing
  • Format: In-person, Mondays and Thursdays 8:00am-9:20am
  • Typical Schedule: Two 80-minute sessions per week over a 15-week semester
  • Required Text: Pitts, B. & Stotlar, D., Fundamentals of Sports Marketing (Fitness Information Technology)

About the University of New England
UNE is Maine's largest private university, with two beautiful coastal campuses in Maine, a one-of-a-kind study-abroad campus in Tangier, Morocco, and an array of flexible online offerings. In an uncommonly welcoming and supportive community, we offer hands-on learning, empowering students to positively impact a world full of challenges. We are the state's top provider of health professionals and home to Maine's only medical and dental colleges, a variety of other interprofessionally aligned health care programs, and nationally recognized programs in the marine sciences, the natural and social sciences, business, the humanities, and the arts.
Responsibilities
  • Teach SLM-225: Sport Marketing, delivering course content on the sport marketing environment, market segmentation, sport products, sponsorship-linked marketing, venue strategy, promotion, and branding.
  • Guide students through applied, team-based projects, including a minor league franchise marketing project, an on-campus sports event promotion campaign, an advertising campaign project, and a culminating promotional campaign presented to a professional sports organization (e.g., the Maine Celtics).
  • Develop and administer exams and assessments (multiple choice, short answer, and essay) that measure student mastery of sport marketing concepts.
  • Maintain and update the course syllabus, schedule, and materials each semester to reflect current trends in the sport and recreation marketing industry.
  • Provide timely feedback on assignments and projects; hold office hours for student consultation, academic guidance, and mentorship.
  • Facilitate class discussion on ethics as it pertains to sport marketers and participants.
  • Maintain accurate records of attendance, grades, and required course documentation.
  • Participate in departmental meetings and collaborate with fellow faculty to support student success and program quality.
  • Stay current on research, teaching methods, and practices relevant to sport and recreation marketing.
Qualifications
  • Master's degree in a business-related field (e.g., MBA, M.S. in Marketing, Management, or Sport Management); a Doctorate (Ph.D., DBA) is preferred but not required.
  • Minimum of 3-5 years of professional experience in marketing, ideally within the sport, recreation, or entertainment industry.
  • Previous collegiate-level teaching experience preferred.
  • Strong knowledge of marketing theory and its application to the sport and recreation industry (e.g., segmentation, sponsorship, licensing, venue and event marketing).
  • Excellent communication and interpersonal skills, with the ability to engage and motivate students in both in-person and online environments.
  • Proficiency with learning management systems (e.g., Canvas, Blackboard) and other instructional technology.
  • Ability to design assessments and applied projects that measure student learning outcomes.
  • Passion for teaching, commitment to student success, and a collaborative mindset.
EEO Statement Summary
Consistent with federal and state law and University policy, the University of New England is committed to the fundamental concept of equal opportunity for all of the members of the University community. The University prohibits, and will not tolerate, discrimination in employment, the provision of academic services or in any other area of University life based on race, color, sex, physical or mental disability, religion, age, ancestry, national origin, sexual orientation, gender identity and/or expression, ethnicity, genetic information, HIV status, or status as a veteran. Prohibited bias factors should not motivate decisions regarding students, employees, applicants for admission, applicants for employment, contractors, volunteers or participants in and/or users of institutional programs, services, and activities.
COVID Vaccination Statement (PLEASE NOTE)
Employees in clinical settings must meet the State of Maine's immunization requirements for clinical activity.
Posting Detail Information
Posting Number 2022F0329P Open Date 07/20/2026 Close Date 08/20/2026 Open Until Filled No

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