ZipRecruiter

Log In

1

Sport Marketing Jobs (NOW HIRING)

ESPN

Associate Manager, Sports Marketing

Manhattan, NY · On-site

$75K - $101K/yr

... sport marketing strategies across streaming and linear television platforms. The department covers a wide range of sports, including NFL, NBA, College Football, and more. The team works closely with ...

Red Bull

Director, Sports Marketing

Miami, FL · On-site

$149K - $224K/yr

... Sport and grow our Mass Sport appeal. Delivering brand growth and household penetration in the ... They manage a team of Sr. Sports Marketing Managers who in turn manage Athlete Marketing through ...

Red Bull

Director, Sports Marketing

Miami, FL · On-site

$149K - $224K/yr

The Director, Sports Marketing owns & drives the development and execution of the Regional Sports ... Sport and grow our Mass Sport appeal. Delivering brand growth and household penetration in the ...

Target

Experiential Marketing Lead, Sport

Minneapolis, MN · Hybrid

$95K - $171K/yr

Lead experiential strategy for sport marketing initiatives, from concept to execution * Develop innovative fan experiences and brand activations that connect with athletes, fans, local communities ...

Red Bull

Sr. Manager, Sports Marketing

Santa Monica, CA · On-site

$115K - $172K/yr

The Senior Sports Marketing Manager is responsible for developing and leading the execution of Red ... center of sport and culture. RESPONSIBILITIES Areas that play to your strengths All the ...

iShare, Inc.

Marketing Advisor Sports Clubs & Leagues

$50 - $52/hr

Marketing Advisor - Sports Clubs & Leagues Job Type: Independent Consultant / Advisor Engagement: 3 Months, with potential extension Work Arrangement: Remote Reporting To: Sales Team * Marketing ...

GEICO

Supervisor, Sports Marketing

New York, NY · On-site

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

Geico

Supervisor, Sports Marketing

Bethesda, MD · Hybrid

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

Geico

Supervisor, Sports Marketing

New York, NY · Hybrid

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy Chase, MD or Manhattan, NY. Reports To: Sr. Manager, Sports & Experiential Marketing Travel: Up to 20 ...

next page

Showing results 1-20

All JobsSport Marketing Jobs

Sport Marketing information

See salary details

$33K

$83.5K

$145.5K

How much do sport marketing jobs pay per year?

As of Aug 20, 2026, the average yearly pay for sport marketing in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is sport marketing?

Sport marketing is a branch of marketing that focuses on promoting sports events, teams, leagues, and products related to sports. It involves strategies to engage fans, attract sponsors, and maximize the visibility and revenue of sports organizations. Sport marketers use a mix of advertising, public relations, digital campaigns, and event promotions to connect with audiences and drive brand loyalty. This field plays a crucial role in the business side of sports, helping teams and companies grow their fan base and commercial success.

What are the key skills and qualifications needed to thrive as a sport marketing professional?

To thrive as a Sport Marketing professional, you need a solid background in marketing principles, brand management, and often a degree in marketing, sports management, or a related field. Familiarity with digital marketing platforms, analytics tools, and CRM systems is highly valuable. Creative thinking, strong communication, and relationship-building skills are crucial for engaging fans and partners. These skills enable professionals to effectively promote sports organizations, drive fan engagement, and maximize sponsorship opportunities.

What are some common challenges faced by professionals in sport marketing, and how can they be addressed?

Sport marketing professionals often encounter challenges such as managing tight deadlines around sporting events, adapting to rapidly changing digital trends, and engaging diverse fan bases. Addressing these challenges typically involves strong project management skills, staying current with social media and digital marketing practices, and collaborating closely with event coordinators, athletes, and sponsors. Flexibility and creative problem-solving are crucial for overcoming unexpected obstacles, ensuring effective campaigns, and maximizing fan engagement.

What is the difference between Sport Marketing vs Sports Sponsorship Coordinator?

AspectSport MarketingSports Sponsorship Coordinator
Primary FocusDeveloping marketing strategies to promote sports teams, events, or brandsManaging sponsorship agreements and relationships with sponsors
Required SkillsMarketing, branding, advertising, event planningSponsorship management, negotiation, communication
Work EnvironmentMarketing agencies, sports teams, event organizersSports organizations, sponsorship firms, event venues
Common CertificationsMarketing certifications, sports management degreesSponsorship or event management certifications

While both roles operate within the sports industry, Sport Marketing focuses on creating overall marketing strategies to promote sports entities, whereas Sports Sponsorship Coordinators specifically manage sponsorship deals and relationships. Both roles require strong communication skills and industry knowledge, but their day-to-day tasks differ based on strategic marketing versus sponsorship management.

How do I become a sport marketing professional?

To become a sport marketing professional, typically a bachelor's degree in marketing, sports management, or a related field is required. Gaining experience through internships, developing skills in digital marketing and analytics, and building industry connections are important steps. Certifications in sports marketing or related areas can also enhance job prospects.

How much do sport marketing professionals make?

Sport marketing professionals' salaries vary based on experience, location, and organization size. Entry-level roles typically start around $40,000 to $60,000 annually, while experienced professionals can earn $80,000 or more, especially in larger markets or with specialized skills like digital marketing or sponsorship management.

What are sport marketing jobs?

Sport marketing jobs involve promoting sports teams, events, or products through advertising, sponsorships, and media campaigns. Professionals in this field often work with branding, fan engagement, and digital marketing tools to increase visibility and revenue for sports organizations or brands associated with sports. These roles may require knowledge of sports industry trends, communication skills, and familiarity with marketing analytics.

What do sport marketing professionals do?

Sport marketing professionals develop strategies to promote sports teams, events, or products, focusing on increasing fan engagement and revenue. They handle advertising, sponsorships, social media, and event planning, often using tools like market research and analytics to measure success.
More about Sport Marketing jobs

What cities are hiring for Sport Marketing jobs?

Cities with the most Sport Marketing job openings:

What are the most commonly searched types of Sport Marketing jobs?

The most popular types of Sport Marketing jobs are:

What states have the most Sport Marketing jobs?

States with the most job openings for Sport Marketing jobs include:

What job categories do people searching Sport Marketing jobs look for?

The top searched job categories for Sport Marketing jobs are:

Sport Marketing jobs near you
Infographic showing various Sport Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Associate Manager, Sports Marketing

ESPN

Manhattan, NY • On-site

$75K - $101K/yr

Full-time

This job post has expired today. Applications are no longer accepted.

ESPN rating

8.2

Company rating: 8.2 out of 10

Based on 29 frontline employees who took The Breakroom Quiz

16th of 76 rated media

Job description

The Content Sports Marketing department at ESPN is responsible for creating and executing live sport marketing strategies across streaming and linear television platforms. The department covers a wide range of sports, including NFL, NBA, College Football, and more. The team works closely with media, creative teams, content producers, programmers, and distributors to deliver engaging and relevant sports marketing strategies to fans around the world. The Content Sports Marketing department is always looking for new and innovative ways to showcase the best of sports, ESPN's brand, and reach expansion audiences.

The Associate Manager, Sports Marketing is part of the NFL brand team, which supports NFL Network, NFL Draft, Monday Night Football, SB LXI, and all other NFL priorities across the company, based in New York, NY. This position will focus on development and execution of marketing strategies and multi-platform promotional plans for the NFL Network and NFL on ESPN in addition to providing overall support for the NFL team. The position reports to the Assoc Director, Sports Marketing – NFL. This role is based in New York, NY.

Responsibilities:

  • Supports the development of promotional plans for the NFL Network and contributes to the strategy of the property.
  • Works with various internal stakeholders including ESPN Programming, Production, Media, Social Media, Sales, Affiliate Marketing, Research and Corporate Communications.
  • Establishes strong and collaborative relationships with key external partners including the NFL
  • Implements new fan and consumer insights, translate these insights into key brand and innovation initiatives. 
  • Drives the day-to-day creative development process with internal and external creative partners to deliver world-class creative across the entire media-mix.
  • Drives development of insight-driven marketing briefs to internal and external partners in support of brand initiatives and priority programming.
  • Aligns plans and initiatives via weekly planning meetings with cross functional teams (Media, Social Media, Programming, Production, Affiliate).
  • Updates budget for NFL Network portfolio.
  • Supports marketing activations and fan experiences.

Required Qualifications:

  • Minimum 2 years of related marketing/advertising experience required.
  • Understanding of marketing fundamentals, including strategic and creative development, creative evaluation, and budget management. 
  • Previous experience in brand management. Skills in brand positioning and a passion for Marketing Strategy and Advertising, including live shoot production experience.
  • Strong creative instincts. Experience working with internal and external creative partners.
  • Strong base of marketing analytics, financial acumen and understanding of Consumer & Market insights.
  • A healthy appreciation of the role sports plays in popular culture, especially music.
  • Effective time management and organizational skills.
  • Ability to prioritize and multi-task on a high-profile, high-volume portfolio.
  • Ability to work in a fast-paced environment. Holds self and others accountable for creative and executional excellence.
  • Strong work ethic. Must be self-motivated, detail oriented and take initiative to get the job done. Problem-solver.
  • Excellent written and verbal communication skills.
  • Embraces and passionate about social media. Knowledge and understanding of all social media platforms.
  • Knowledge of and interest in the evolving media landscape and media consumption habits.
  • Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint).

Required Education:

  • Bachelor’s degree or equivalent in Marketing, Business, or a related field

#ESPNMedia


The hiring range for this position in New York, NY is $75,500.00 to $101,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

What ESPN employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply