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Audience Jobs in Georgia (NOW HIRING)

UP Entertainment

Analyst, Audience Insights

Atlanta, GA · On-site

Analyst, Audience Insights Reports to: VP of Audience Insights Location: Atlanta - Hybrid FLSA Status: Exempt JOIN OUR TEAM At UP Entertainment, we are passionate about storytelling, cultural trends ...

Page Mechanical Group, Inc.

$90 - $120/hr

Analyst, Audience Insights Reports to: VP of Audience Insights Location: Atlanta - Hybrid FLSA Status: Exempt Summary Reporting to the VP of Audience Insights, this role partners closely with ...

Home Depot

Manager, Audience Marketing

Atlanta, GA · On-site

This position typically reports to Sr Manager, Audience Marketing * This position has 0 Direct Reports Travel Requirements: * Typically requires overnight travel less than 10% of the time. Physical ...

Mslgroup

Director, Audiences

Atlanta, GA · On-site

$135K - $185K/yr

The Director will use audience data tools, such as Epsilon Clean Room, CDPs, and other Publicis and 3P data platforms, to inform media planning and execution across multiple channels, including ...

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All JobsAudience JobsAudience Jobs in Georgia

Audience information

See Georgia salary details

$9.3K

$60.4K

$89.9K

How much do audience jobs pay per year?

As of Aug 25, 2026, the average yearly pay for audience in Georgia is $60,396.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $78,900.00 per year, depending on experience, location, and employer.

What is an audience?

Audience jobs typically refer to roles focused on understanding, engaging, and growing a target group of people for a business, event, or media outlet. These positions may include audience development managers, audience engagement specialists, or analysts who study audience behavior. Their main responsibilities involve researching demographics, tailoring content or marketing strategies, and using analytics to improve reach and impact. In media and entertainment, audience professionals help ensure content resonates with viewers or readers, thereby increasing loyalty and participation.

What are the key skills and qualifications needed to thrive as an audience development manager?

To thrive as an Audience Development Manager, you need expertise in digital marketing, data analysis, and content strategy, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics tools (like Google Analytics), social media management platforms, and customer relationship management (CRM) systems is essential. Strong communication, creativity, and collaboration skills help you engage audiences and build relationships across channels. These abilities are crucial for growing and retaining audiences, driving engagement, and achieving organizational goals.

How does an audience analyst typically collaborate with marketing and content teams to improve engagement strategies?

Audience Analysts work closely with marketing and content teams by providing data-driven insights into audience behaviors and preferences. They analyze metrics such as demographics, consumption patterns, and feedback to help shape content and campaign strategies. Regular meetings and reporting ensure both teams are aligned, enabling quick adjustments to campaigns and more targeted messaging. This collaborative approach helps maximize engagement and ensures that content resonates with the intended audience.

What is the difference between Audience vs Content Strategist?

AspectAudienceContent Strategist
Required CredentialsMarketing or communications degree, analytics certificationsMarketing, communications, or journalism degree, content management certifications
Work EnvironmentMarketing teams, media agencies, digital platformsContent teams, marketing departments, media companies
Employer & Industry UsageUsed across advertising, media, digital marketingCommon in content marketing, digital media, branding

The main difference is that an Audience focuses on understanding and targeting specific groups for marketing purposes, while a Content Strategist plans and manages content to engage those audiences effectively. Both roles often collaborate but have distinct focuses within marketing and media industries.

How do you become an audience member?

To become an audience member, you typically purchase tickets or register through the event organizer or venue. Some events may require age verification or specific credentials, and arriving early can ensure better seating or access. No special qualifications are usually needed beyond meeting event requirements.

What are the most commonly searched types of Audience jobs in Georgia?

The most popular types of Audience jobs in Georgia are:

What are popular job titles related to Audience jobs in Georgia?

For Audience jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Audience jobs in Georgia look for?

The top searched job categories for Audience jobs in Georgia are:

Audience jobs near you
Infographic showing various Audience job openings in Georgia as of August 2026, with employment types broken down into 88% Full Time, 9% Part Time, 1% Temporary, and 2% Contract. Highlights an 77% Physical, 5% Hybrid, and 18% Remote job distribution, with an average salary of $60,396 per year, or $29 per hour.

Manager, Audience Development, Social & Video - WSB TV

Atlanta, GA

Cox Media Group
Broadcasting • 1 - 5K employees

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

47th of 78 rated media

People enjoy working here

Good employer

Recommended by parents

Learn more about Cox Media Groupexternal

Full-time

Re-posted 29 days ago

Job description

Location: GA-Atlanta

Job Title:  Manager, Audience Development, Social & Video - WSB TV

Position Overview

WSB-TV, one of the top newsrooms in the nation, is seeking a Manager of Audience Development for Video & Social Media to lead the newsroom’s strategy for growing engagement across social and digital platforms, vertical video, and streaming products.

This role partners directly with reporters, anchors, producers, assignment editors, and digital teams to expand audience reach and strengthen connections between social platforms, WSB-TV newscasts, and

streaming channels.

The ideal candidate understands how to turn breaking news, enterprise reporting, and community storytelling into platform-native video experiences that grow loyalty and drive measurable audience behavior across broadcast, digital, and OTT.

Essential Duties and Responsibilities
  • Lead newsroom strategy for Instagram Facebook video, Reels, TikTok, YouTube Shorts, YouTube, and emerging platforms
  • Identify daily opportunities for reporters and anchors to create vertical-first storytelling extensions and other video elements
  • Work directly with reporters and anchors to grow their individual audience impact
  • Ensure social content supports broadcast tune-in and streaming growth
  • Collaborate with producers and leadership to expand reach of WSB-TV streaming newscasts and live coverage
  • Identify opportunities to convert social viewers into streaming viewers
  • Support promotion of live breaking news across platforms in real time
  • Partner on strategies that extend reporter storytelling into OTT and continuous coverage environments
  • Provide guidance on framing stories for social platforms
  • Establish consistent posting strategies aligned with newsroom priorities
  • Build confidence and participation across experience levels  
  • Develop approaches that move audiences from social and digital platforms to linear newscasts and live streams
  • Oversees and executes short and long-term strategies to maximize engagement on all media platforms
  • Produce digital content, articles, and support the content center team
  • Understand and contribute to all content center operations
Minimum Qualifications
  • Bachelor’s degree or equivalent years of experience
  • 2+ years managing newsroom social platforms or audience strategy
  • Demonstrated success growing engagement through vertical video
  • Experience working in breaking-news environments
  • Strong editorial judgment
  • Experience analyzing platform performance metrics
  • Ability to collaborate across newsroom roles and priorities

About Cox Media Group 
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2241    #LI-Onsite

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