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Audience Manager Jobs in Georgia (NOW HIRING)

Home Depot

Manager, Audience Marketing

Atlanta, GA · On-site

This position typically reports to Sr Manager, Audience Marketing * This position has 0 Direct Reports Travel Requirements: * Typically requires overnight travel less than 10% of the time. Physical ...

SAP

Customer Data Strategist

Atlanta, GA · On-site

$116K - $151K/yr

Involvement with Adobe Marketing solutions is a must, specifically with Adobe Experience Platform (preferred), Adobe Audience Manager, Adobe Analytics (preferred), Adobe Target (preferred), Adobe ...

SAP SuccessFactors

Customer Data Strategist

Atlanta, GA

$116K - $151K/yr

Involvement with Adobe Marketing solutions is a must, specifically with Adobe Experience Platform (preferred), Adobe Audience Manager, Adobe Analytics (preferred), Adobe Target (preferred), Adobe ...

SAP

Customer Data Strategist

Atlanta, GA

$116K - $151K/yr

Involvement with Adobe Marketing solutions is a must, specifically with Adobe Experience Platform (preferred), Adobe Audience Manager, Adobe Analytics (preferred), Adobe Target (preferred), Adobe ...

Truist

Digital Marketing Senior Consultant

Atlanta, GA · On-site +1

Experience with Adobe products (AEM, Analytics, Audience Manager and Adobe Cloud) * Basic to intermediate understanding of SEO and online local listings, working with Location Pages. General ...

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Audience Manager information

See Georgia salary details

$9.3K

$60.4K

$89.9K

How much do audience manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for audience manager in Georgia is $60,396.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $78,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an audience manager, and why are they important?

To thrive as an Audience Manager, you need expertise in data analysis, segmentation strategies, and digital marketing, often supported by experience with CRM platforms and a relevant degree. Familiarity with audience management tools like Adobe Audience Manager, Google Analytics, and data privacy regulations is typically required. Strong communication, problem-solving, and collaboration skills help you tailor campaigns and work effectively with cross-functional teams. These abilities are crucial for optimizing audience targeting and delivering effective marketing outcomes.

How does an audience manager typically collaborate with other departments to optimize audience engagement strategies?

An Audience Manager works closely with marketing, content, analytics, and product teams to ensure audience engagement strategies are data-driven and effective. They regularly share audience insights, coordinate segmentation efforts, and align campaign targeting with broader business goals. This cross-functional collaboration helps refine messaging, personalize user experiences, and maximize the impact of campaigns. Open communication and regular meetings are key to keeping all stakeholders informed and agile.

What is the difference between Audience Manager vs Data Analyst?

AspectAudience ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; experience with data management toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis software
Work EnvironmentMarketing teams, digital advertising agencies, media companiesBusiness intelligence teams, consulting firms, corporate data departments
Employer & Industry UsageUsed in marketing, advertising, media industries for audience segmentationUsed across industries for data interpretation, reporting, and decision-making

Audience Managers focus on segmenting and managing target audiences for marketing campaigns, utilizing data management platforms. Data Analysts interpret data sets to generate insights and support strategic decisions. While both roles work with data, Audience Managers are more campaign and platform-oriented, whereas Data Analysts focus on analysis and reporting across various business functions.

What is an audience manager?

An audience manager is a professional responsible for analyzing and segmenting target audiences to optimize marketing campaigns and content delivery. They often use data analysis tools and customer insights to build and maintain audience segments, ensuring relevant messaging across digital platforms.

What are the most commonly searched types of Audience jobs in Georgia?

The most popular types of Audience jobs in Georgia are:

What are popular job titles related to Audience Manager jobs in Georgia?

For Audience Manager jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Audience Manager jobs in Georgia look for?

The top searched job categories for Audience Manager jobs in Georgia are:

What cities in Georgia are hiring for Audience Manager jobs?

Cities in Georgia with the most Audience Manager job openings:

Audience Manager jobs near you
Infographic showing various Audience Manager job openings in Georgia as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, 1% Temporary, and 2% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $60,396 per year, or $29 per hour.

Manager, Audience Development, Social & Video - WSB TV

Cox Media Group

Atlanta, GA

Full-time

Re-posted 21 days ago

Cox Media Group rating

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

45th of 76 rated media

Job description

Location: GA-Atlanta

Job Title:  Manager, Audience Development, Social & Video - WSB TV

Position Overview

WSB-TV, one of the top newsrooms in the nation, is seeking a Manager of Audience Development for Video & Social Media to lead the newsroom’s strategy for growing engagement across social and digital platforms, vertical video, and streaming products.

This role partners directly with reporters, anchors, producers, assignment editors, and digital teams to expand audience reach and strengthen connections between social platforms, WSB-TV newscasts, and

streaming channels.

The ideal candidate understands how to turn breaking news, enterprise reporting, and community storytelling into platform-native video experiences that grow loyalty and drive measurable audience behavior across broadcast, digital, and OTT.

Essential Duties and Responsibilities
  • Lead newsroom strategy for Instagram Facebook video, Reels, TikTok, YouTube Shorts, YouTube, and emerging platforms
  • Identify daily opportunities for reporters and anchors to create vertical-first storytelling extensions and other video elements
  • Work directly with reporters and anchors to grow their individual audience impact
  • Ensure social content supports broadcast tune-in and streaming growth
  • Collaborate with producers and leadership to expand reach of WSB-TV streaming newscasts and live coverage
  • Identify opportunities to convert social viewers into streaming viewers
  • Support promotion of live breaking news across platforms in real time
  • Partner on strategies that extend reporter storytelling into OTT and continuous coverage environments
  • Provide guidance on framing stories for social platforms
  • Establish consistent posting strategies aligned with newsroom priorities
  • Build confidence and participation across experience levels  
  • Develop approaches that move audiences from social and digital platforms to linear newscasts and live streams
  • Oversees and executes short and long-term strategies to maximize engagement on all media platforms
  • Produce digital content, articles, and support the content center team
  • Understand and contribute to all content center operations
Minimum Qualifications
  • Bachelor’s degree or equivalent years of experience
  • 2+ years managing newsroom social platforms or audience strategy
  • Demonstrated success growing engagement through vertical video
  • Experience working in breaking-news environments
  • Strong editorial judgment
  • Experience analyzing platform performance metrics
  • Ability to collaborate across newsroom roles and priorities

About Cox Media Group 
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2241    #LI-Onsite

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