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Audience Development Strategist Jobs in Georgia (NOW HIRING)

WebMD

Associate Marketing Manager

Atlanta, GA

$70K - $74K/yr

Support audience segmentation and targeting testing strategies to improve campaign effectiveness ... audience development and CRM functions * Highly motivated & self-starter who bleeds initiative ...

Georgia Aquarium

Membership & Loyalty Strategist

Atlanta, GA · On-site

$116K - $151K/yr

Partner with Digital Marketing and Technology teams to develop audience segmentation, automation ... Oversee the development and execution of member-exclusive experiences and events that deepen ...

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Audience Development Strategist information

How does an audience development strategist typically collaborate with content creators and marketing teams to grow and engage audiences?

An Audience Development Strategist works closely with content creators to identify target audiences, optimize content distribution, and ensure messaging resonates with key demographics. They often partner with marketing teams to analyze performance data, run audience segmentation, and refine campaign strategies for maximum reach and engagement. This collaboration ensures that content not only attracts new users but also retains existing ones, fostering long-term community growth. Regular cross-functional meetings and feedback loops are common, enabling continuous improvement and alignment across teams.

What are the key skills and qualifications needed to thrive as an audience development strategist, and why are they important?

To thrive as an Audience Development Strategist, you need expertise in digital marketing, analytics, content strategy, and audience segmentation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong communication, creativity, and data-driven decision-making are crucial soft skills for engaging diverse audiences and collaborating across teams. These skills and qualities are vital for effectively growing, retaining, and engaging audiences to achieve organizational goals.

What is the difference between Audience Development Strategist vs Content Marketing Specialist?

AspectAudience Development StrategistContent Marketing Specialist
Primary FocusGrowing and engaging target audiences across platformsCreating and distributing content to attract and convert customers
Skills & CredentialsAnalytics, social media, audience segmentation, marketing toolsContent creation, SEO, copywriting, content management
Work EnvironmentDigital marketing teams, media companies, entertainment firmsMarketing departments, advertising agencies, brands

While both roles focus on audience engagement, the Audience Development Strategist emphasizes expanding and maintaining audiences through data-driven strategies, whereas the Content Marketing Specialist concentrates on producing content to attract and convert users. Understanding these distinctions helps organizations align their marketing efforts effectively.

What is an audience development strategist?

An Audience Development Strategist is a professional responsible for growing and engaging a target audience for a business, media company, or organization. They analyze audience data, create strategies to attract new users, and maintain relationships with existing followers across various platforms such as social media, email, and websites. Their goal is to increase brand awareness, user engagement, and ultimately drive growth through tailored content and marketing initiatives.
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Audience Development Strategist jobs near you

Marketing Manager, Campaign Strategist

Foxit

Alpharetta, GA

Full-time

Re-posted 29 days ago

Job description

About the Role
Foxit is looking for a Campaign Strategist to help drive the next wave of customer growth across our core product portfolio, including Foxit PDF Editor. This role is focused on developing innovative campaign strategies that uncover new market opportunities, test fresh ideas, and generate meaningful business insights.
This is not an always-on campaign management role. Rather than spending your time executing within media platforms, you will be responsible for designing the tests, strategies, and campaign concepts that move our acquisition engine forward. Success in this role comes from identifying overlooked audience opportunities, building thoughtful hypotheses, and creating programs that deliver measurable learning and incremental growth over time.
You will work cross-functionally across Marketing and Sales to ensure campaigns are strategically aligned, effectively executed, and tied to real funnel outcomes. This role reports to the Director of Campaigns and is an individual contributor position.
 
What Success Looks Like
Strong campaign strategy and demand generation expertise
Ability to manage projects from concept through launch and analysis
High ownership, strong communication skills, and effective cross-functional collaboration
A mindset focused on experimentation, learning, and continuous improvement
 
What You’ll Do
Develop innovative campaign concepts grounded in audience insight, with clear hypotheses and measurable business goals
Own campaigns end to end, from ideation and targeting strategy through messaging, creative direction, execution oversight, optimization, and performance recap
Identify new market segments by analyzing buying behavior, pain points, use cases, and purchase triggers
Translate audience insights into scalable, targetable segments that extend Foxit’s reach beyond current acquisition channels
Build compelling, outcome-oriented messaging tailored to specific audiences and aligned across channels
Partner on creative development to ensure campaigns are designed for testing, learning, and ongoing iteration
Analyze campaign performance, surface key insights, and communicate recommendations clearly to stakeholders
Serve as a cross-functional campaign lead across Product Marketing, Digital Marketing, Web, Content, Brand, and Sales to ensure integrated execution and measurable funnel impact
 
What You Bring
5–8 years of B2B marketing experience, including meaningful experience in campaign strategy, demand generation, or growth marketing
Proven success developing original, insight-led campaigns rather than simply executing established playbooks
Strong audience segmentation skills and the ability to identify untapped opportunities in the market
Solid digital marketing fluency and understanding of how campaigns should be structured across paid and owned channels
Ability to work independently, think strategically, and operate effectively in ambiguous or evolving environments
Strong communication and presentation skills, with the ability to influence stakeholders and support ideas with data
 
Preferred Qualifications
Experience with partner marketing
Experience with account-based marketing campaigns
Hands-on familiarity with media channels such as Google Ads and LinkedIn
Experience using ZoomInfo or similar tools to build segments by vertical, persona, intent, technographics, or firmographics
HubSpot experience

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.