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Audience Development Manager Jobs in Georgia (NOW HIRING)

WebMD

Associate Marketing Manager

Atlanta, GA

$70K - $74K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Expert in creating a product/campaign narrative with a focus on online traffic generation, audience development and CRM functions * Highly motivated & self-starter who bleeds initiative & can easily ...

Home Depot

Manager, Audience Marketing

Atlanta, GA · On-site

This position typically reports to Sr Manager, Audience Marketing * This position has 0 Direct ... A high interest in developments in technology and media that can affect brand communications, and ...

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Audience Development Manager information

See Georgia salary details

$9.3K

$60.4K

$89.9K

How much do audience development manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for audience development manager in Georgia is $60,396.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $78,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an audience development manager?

To thrive as an Audience Development Manager, you generally need experience in digital marketing, analytics, content strategy, and audience segmentation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing systems, and CRM software is typically required. Outstanding communication, creativity, and analytical thinking help professionals excel in engaging diverse audiences and collaborating across teams. These skills are crucial for growing and retaining a targeted audience, which directly impacts an organization’s reach and success.

What are the most common challenges faced by audience development managers in their day-to-day work?

Audience Development Managers often face challenges such as keeping up with rapidly changing audience preferences, adapting strategies to multiple platforms, and effectively measuring the impact of their initiatives. Balancing short-term growth goals with long-term audience loyalty requires creative thinking and data-driven decision-making. Collaborating with content creators, marketing teams, and external partners also demands strong organizational and interpersonal skills. Overcoming these challenges can be highly rewarding by driving meaningful engagement and supporting the overall growth of the organization.

What does an audience development manager do?

An Audience Development Manager focuses on growing and engaging an organization's audience across various platforms. They use data analysis, content strategy, and marketing techniques to attract new users while retaining existing ones. Their role often involves SEO, social media management, email campaigns, and partnerships to optimize audience reach. They collaborate with content creators, marketers, and analysts to refine strategies based on performance metrics. The goal is to increase audience engagement, loyalty, and overall brand visibility.

What are the most commonly searched types of Audience Development jobs in Georgia?

The most popular types of Audience Development jobs in Georgia are:

What are popular job titles related to Audience Development Manager jobs in Georgia?

For Audience Development Manager jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Audience Development Manager jobs in Georgia look for?

The top searched job categories for Audience Development Manager jobs in Georgia are:

What cities in Georgia are hiring for Audience Development Manager jobs?

Cities in Georgia with the most Audience Development Manager job openings:

Audience Development Manager jobs near you
Infographic showing various Audience Development Manager job openings in Georgia as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, 1% Temporary, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $60,396 per year, or $29 per hour.

Associate Marketing Manager

WebMD

Atlanta, GA

$70K - $74K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 27 days ago

Job description

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Overview
The Associate Marketing Manager is a pivotal team member with a strong impact on the success of the WebMD business. Reporting into the Sr. Director of Marketing, the Manager supports strategic innovation track for WebMD and Medscape, with main functions including management of marketing analytics and reporting, insights development and experimentation & optimization.
Responsibilities:
  • Marketing Analytics & Reporting
    • Develop and maintain recurring dashboards, reports, and performance tracking for marketing campaigns and audience engagement initiatives
    • Analyze campaign performance across channels including paid media, email, onsite promotions
    • Monitor KPIs such as open rates, click-through rates, conversion, engagement, retention, and user activity trends
    • Identify performance drivers, trends, and optimization opportunities
  • Business Insights & Strategy
    • Translate data into clear insights and recommendations for marketing stakeholders
    • Support audience segmentation and targeting testing strategies to improve campaign effectiveness
    • Conduct ad hoc analyses to answer business questions related to user behavior, content engagement, and conversion funnels
    • Partner with stakeholders to define success metrics and measurement frameworks for new initiatives
  • Experimentation & Optimization
    • Support A/B testing and experimentation efforts across marketing campaigns and user experiences
    • Analyze test results and communicate findings with actionable recommendations
    • Help evaluate the impact of product or marketing changes on engagement and conversion metrics
Qualifications:
  • Bachelor's degree required, preferably in Marketing or related field
  • 1-2 years proven experience with digital marketing or brand organization; preferred content publishing experience
  • Demonstrable experience managing social media and/or digital marketing campaigns
  • Ability to write and communicate business and technical requirements for on-site initiatives
  • Highly creative with experience in identifying and optimizing target audiences and devising digital campaigns that engage, inform and motivate
  • Understanding of (and preferably experience with) A/B and multivariate testing
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Ability to follow brand guidelines and brand voice; Expert in creating a product/campaign narrative with a focus on online traffic generation, audience development and CRM functions
  • Highly motivated & self-starter who bleeds initiative & can easily prioritize short & long-term projects; ability to establish new processes & workflow optimizations.
  • Strong analytical skills and data-driven thinking
  • Exceptional communication & presentation skills and the ability to work across multiple business units and with various stakeholders (oral, written & visual)

Salary range: $70,000 - $74,000

Benefits: Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

  • Health Insurance (medical, dental, and vision coverage)
  • Paid Time Off (including vacation, sick leave, and flexible holiday days)
  • 401(k) Retirement Plan with employer matching
  • Life and Disability Insurance
  • Employee Assistance Program (EAP)
  • Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.

Employment Type: Full-Time

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