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Market Development Jobs in Georgia (NOW HIRING)

The Business Development Manager, BDM, will lead the market development activities of Nucor Insulated Panel Group with architects, designers, engineers and owners. The BDM is responsible for direct ...

The Business Development Manager, BDM, will lead the market development activities of Nucor Insulated Panel Group with architects, designers, engineers and owners. The BDM is responsible for direct ...

Showing results 41-60

Market Development information

See Georgia salary details

$31.2K

$79.4K

$133.8K

How much do market development jobs pay per year?

As of Aug 16, 2026, the average yearly pay for market development in Georgia is $79,403.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,300.00 and $94,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in market development, and why are they important?

To thrive in Market Development, you need strong analytical skills, business acumen, and experience in market research or sales, often backed by a degree in business, marketing, or a related field. Familiarity with CRM platforms, data analytics tools, and market intelligence systems is typically required. Excellent communication, strategic thinking, and relationship-building abilities are crucial soft skills for influencing stakeholders and identifying growth opportunities. These competencies are important because they enable professionals to identify new markets, drive business expansion, and build lasting client relationships.

What is market development?

Market development is a business growth strategy that focuses on introducing existing products or services to new markets or customer segments. This can involve expanding geographically, targeting different demographic groups, or finding new uses for a product. The goal is to increase sales and revenue by identifying and cultivating untapped market opportunities. Market development professionals analyze market trends, assess customer needs, and create strategies to reach potential buyers. They often work closely with sales, marketing, and product teams to implement these initiatives.

How does a market development professional typically collaborate with sales and product teams to drive business growth?

Market Development professionals play a crucial role in bridging the gap between sales and product teams. They often collaborate with sales to identify emerging customer needs and work closely with product teams to align offerings with market demand. This involves regular meetings, joint strategy sessions, and sharing market insights to ensure a unified approach. Such collaboration helps in refining go-to-market strategies, optimizing product positioning, and ultimately accelerating revenue growth.

What do market development professionals do?

Market development professionals identify and pursue new market opportunities to expand a company's customer base and revenue. They analyze market trends, build relationships with potential clients, and develop strategies to enter or grow in target markets, often using tools like market research and CRM systems.

What is the difference between Market Development vs Sales Representative?

AspectMarket DevelopmentSales Representative
Primary FocusIdentifying new markets and opportunities for growthClosing sales and maintaining client relationships
Work EnvironmentStrategic planning, market research, and outreachCustomer interaction, presentations, and negotiations
Required SkillsMarket analysis, communication, strategic thinkingSales techniques, product knowledge, persuasion

Market Development focuses on exploring and establishing new markets and growth opportunities, while Sales Representatives concentrate on selling products or services directly to customers. Both roles are essential in business expansion but differ in scope and daily activities.

What are the most commonly searched types of Market Development jobs in Georgia?

The most popular types of Market Development jobs in Georgia are:

What cities in Georgia are hiring for Market Development jobs?

Cities in Georgia with the most Market Development job openings:

Infographic showing various Market Development job openings in Georgia as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, 1% Temporary, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $79,403 per year, or $38.2 per hour.

Market Leader - Optimize Ed/Optimize Med

McKinstry

Cumming, GA • On-site, Remote

$215K - $327K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 8 days ago


McKinstry rating

9.7

Company rating: 9.7 out of 10

Based on 19 frontline employees who took The Breakroom Quiz


Job description

Bold thinking leads to transformative change. The world needs big ideas tosolve our climate, affordability, and equity crises. That's where you come in. Align your career with greater purpose at McKinstry. 

Asanational leader in designing, constructing, operating,and maintaining high-performing buildings, McKinstryprovides a single point of accountability across the entire building lifecycle, from new construction and ongoing operations to adaptive reuse, energy retrofits, and advanced renewable energy systems.We get up every day to transformthebuilt environment for the betterment of our clients and our communities. 

Never satisfied, we arecompelled by our valuesto eliminate barriers standing in the way of a better-built environment. We design, build, optimize, and maintain high-performing facilities. 

Here's where you come in:

We are currently seeking aMarket Leader-Optimize Ed/Optimize Med to join our team as a member of our growing Energy team in our Southeast region.This entrepreneurial leadership role combines people leadership, strategic planning, business development, technical services, and customer engagement. Our leaders are defining the next steps for our energy services performance contracting business to build a thriving planet.McKinstry puts our shared purpose into action.Total collaboration and a diverse, employee-centric work experience are what we can provide. Vision, integrated delivery and true consultative partnership is what you will help us provide for our clients. Our culture is what differentiates us and because of this, we seek exceptional talent thatbelieveswhatwe believe. 

Business Development: 

  • Builds and owns market strategy for McKinstry's Technical Services Integrated Solutions focusing on higher education and healthcare 
  • Responsible for the successful management of larger contracts for complex customers with an emphasis on optimizing and maintaining facility assets 
  • Capable of SWOT analysis, competitive analysis, as it relates to Technical Services Integrated Solutions strategies and market development 
  • Develop, motivate and inspire high performing sales teams 
  • Maintains sales forecast models. 
  • Reports identified potential business risk elements and participates in mitigation efforts. 
  • Creates and delivers processes, standards, and communication channels to increase efficiency. 

Client Relations: 

  • Builds and maintains relationships with industry leaders, associations, and organizations in regional or vertical markets.  Partner with clients to prioritize and solve problems while driving efficiencies. 
  • Guide clients through energy efficiency project financing and contracting processes. 
  • Utilizes McKinstry's tools and processes to support our customer relationship strategies. 
  • Perform other duties as assigned. 

What we would like to see from you:

  • 10-15 years of Built Environment experience.  Knowledge of building infrastructure systems, facility management, and critical facilities (Higher Education and/or Healthcare) is required. 
  • Financial/performance contracting experience including previous leadership, sales, and marketing with an energy services or related organization, with responsibilities for identifying leads, closing sales, and providing oversight to a project implementation team required. 
  • Demonstrated experience positioning a solution in the marketplace and building a team to execute strategy. 
  • Established relationships with industry leaders, associations, and organizations in regional or vertical markets that align with McKinstry business goals 
  • Technical aptitude with delivery of programs but also possesses C-suite seller DNA.  Has "owned" their business segment and has an entrepreneurial spirit. 
  • Bachelor's degree in business, engineering, construction management or equivalent business experience required.  Energy/ESCO experience a plus. 

PeopleFirst Benefits

When it comes to the basics, we have you covered:

  • Competitive pay
  • 401(k) with employer match and profit-sharing plan
  • Paid time off and holidays
  • Comprehensive medical, prescription, dental, and vision with low or zero deductible options and low out of pocket maximums

People come first at McKinstry, and we go beyond the basic benefits with:

  • Family formation benefits, including adoption and IVF assistance
  • Up to 16 weeks paid parental leave
  • Transgender inclusive benefits
  • Commuter benefits
  • Pet insurance
  • "Building Good" paid community service time
  • Learning and advancement opportunities via McKinstry University
  • McKinstry Moves onsite gyms or reimbursement for remote workers

See benefit plan documents for complete details.

If you're driven by our vision to build a thriving planet together, McKinstry is the place to build your career.

The pay range for this position is $215,600 - $327,700 per year; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A bonus may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Base pay information is based on market location.

The McKinstry group of companies are equal opportunity employers. We are committed to providing equal employment opportunities to all employees and qualified applicants without regard to sex, gender identity, sexual orientation, age, race, color, creed, marital status, national origin, disability, veteran status, genetic information or any other basis protected by law. This policy applies to all terms and conditions of employment including, but not limited to employment, advancement, assignment, and training. This commitment to Equal Employment Opportunity is made equally as a social responsibility and as an economic and business necessity. 

McKinstry is a drug-free workplace. Employment iscontingent upon successfully passing a pre-employment drug and alcohol test, complying with the requirements of the Immigration Reform and Control Act and a Confidentiality Agreement, in addition to successful outcomes of background and reference checks.

Applicants for this role will only be considered if they possess current US Work Authorization, and do not require employer-sponsored VISA support to begin or remain in this role.

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