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Loyalty Program Manager Jobs (NOW HIRING)

GoTo Foods

Manager, Loyalty Programs

Atlanta, GA · On-site

$109K - $112K/yr

... management of the Rewards loyalty program(s) and member engagement framework in order to increase value creation and deliver lifetime customer value. They will focus on delivering exceptional ...

Ariat

Manager, Loyalty

San Leandro, CA · On-site

$100K - $115K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

You'll Make a Difference By Loyalty Program Management * Owning day-to-day management and ongoing optimization of the loyalty activation and acquisition program strategy, including member benefits ...

Aquent

Program Manager

San Francisco, CA · On-site

$50.76 - $56.40/hr

  • Medical

  • Dental

  • Vision

  • Retirement

Your work will directly contribute to customer loyalty initiatives, promotions, integrated ... Proven ability to manage multiple cross-functional marketing programs simultaneously. * Strong ...

Dave & Buster's

Senior Manager, Loyalty & CRM

Coppell, TX · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Loyalty Program Management * Lead the ongoing evolution and optimization of loyalty programs across Dave & Buster's and Main Event. * Partner with cross-functional stakeholders to develop loyalty ...

Allegiant

Loyalty Manager

Las Vegas, NV · On-site

$90K - $120K/yr

Summary The Manager, Loyalty is responsible for the day-to-day management, execution, and ... This role plays a critical part in delivering the program roadmap, enhancing the member experience ...

Allegiant

Loyalty Manager

Las Vegas, NV · On-site

$108K - $111K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Summary The Manager, Loyalty is responsible for the day-to-day management, execution, and ... This role plays a critical part in delivering the program roadmap, enhancing the member experience ...

Allegiant

Loyalty Manager

Las Vegas, NV · On-site

$108K - $111K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Summary The Manager, Loyalty is responsible for the day-to-day management, execution, and ... This role plays a critical part in delivering the program roadmap, enhancing the member experience ...

VML

Program Manager

Cincinnati, OH

VML is in search of a PROGRAM MANAGER - CX, PRODUCT DEVELOPMENT What you'll do: * Facilitate and ... Experience working within a loyalty program or similar setting.

Ameriinfovets

Delivery Program Manager

New York, NY · On-site

$85 - $90/hr

New York, NYDelivery Program Manager - Loyalty Products (Program & Partnerships Space) The Delivery Program Manager ensures dependable, cross-functional delivery of Loyalty initiatives within the ...

Jobtailor

WI · On-site

$90 - $120/hr

Maintain program rule documentation and align terms and conditions with live experiences * Partner with Legal, Product, Technology, Finance, Accounting, Loyalty Performance, and brands on loyalty ...

New

Belk

Loyalty Strategy Manager, Hybrid

Charlotte, NC · Hybrid

The Loyalty Strategy Manager is a data-driven strategist who leverages program and business data, customer insights, and marketplace best practices to define and implement the go-forward loyalty ...

Belk

Loyalty Strategy Manager, Hybrid

Charlotte, NC · Hybrid

The Loyalty Strategy Manager is a data-driven strategist who leverages program and business data, customer insights, and marketplace best practices to define and implement the go-forward loyalty ...

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Loyalty Program Manager information

See salary details

$38.5K

$107.5K

$157K

How much do loyalty program manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for loyalty program manager in the United States is $107,460.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,500.00 and $132,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a loyalty program manager, and why are they important?

To thrive as a Loyalty Program Manager, you need expertise in marketing strategy, data analysis, and customer relationship management, typically supported by a degree in marketing or business. Familiarity with CRM platforms, loyalty program software, and analytics tools like Salesforce, Tableau, or Excel is essential. Strong interpersonal skills, creativity, and the ability to interpret consumer insights help you design engaging programs and foster customer loyalty. These skills are crucial for building effective loyalty initiatives that drive customer retention and business growth.

What is the role of a loyalty program manager?

A loyalty program manager oversees the design, implementation, and management of customer loyalty programs to increase engagement and retention. They analyze customer data, develop strategies to reward repeat business, and collaborate with marketing and sales teams to ensure program effectiveness. Strong analytical skills and familiarity with CRM tools are essential for success in this role.

What does a loyalty program manager do?

A Loyalty Program Manager is responsible for designing, implementing, and managing customer loyalty programs that encourage repeat business and foster customer engagement. They analyze customer data, develop strategies to improve customer retention, and coordinate with marketing, sales, and IT teams to ensure the program's success. Additionally, they monitor program performance, handle customer feedback, and make adjustments to maximize effectiveness and customer satisfaction.

How does a loyalty program manager typically collaborate with marketing and customer service teams?

A Loyalty Program Manager works closely with marketing teams to design and execute campaigns that drive customer engagement and retention. They also coordinate with customer service teams to ensure smooth program enrollment, address member inquiries, and resolve any issues quickly. This cross-functional collaboration ensures that the loyalty program aligns with broader business objectives and delivers a seamless experience for members. Effective communication and project management skills are key to managing these partnerships and achieving program goals.

What is the difference between Loyalty Program Manager vs Customer Relationship Manager?

AspectLoyalty Program ManagerCustomer Relationship Manager
Primary FocusDesigning and managing loyalty programs to retain customersBuilding and maintaining overall customer relationships and satisfaction
Skills & CertificationsMarketing, data analysis, CRM tools, loyalty program platformsCustomer service, communication, CRM software, sales skills
Work EnvironmentMarketing teams, loyalty platforms, retail or hospitality sectorsSales departments, customer service centers, various industries

While both roles focus on customer engagement, the Loyalty Program Manager specializes in creating and managing loyalty initiatives to boost retention, whereas the Customer Relationship Manager oversees overall customer satisfaction and relationship building. The roles often overlap but serve distinct strategic purposes within organizations.

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What are the most commonly searched types of Loyalty Program jobs?

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Loyalty Program Manager jobs near you
Infographic showing various Loyalty Program Manager job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 67% In-person, and 33% Remote job distribution, with an average salary of $107,460 per year, or $51.7 per hour.

Loyalty Program Strategist - Freelance - Remote

Right Side Up

Austin, TX • Remote

$120K - $155K/yr

Full-time

Posted 5 days ago

Job description

About Right Side Up


Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.


Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role
We're seeking freelance Loyalty Program Strategists to help our clients design, evaluate, and scale loyalty programs that drive real business growth. This is a niche, senior specialty: we're looking for people who have actually built and shipped loyalty programs at leading brands, across B2B, B2C, and marketplace models, and who bring a blend of product and marketing instincts to the work. Contract projects typically range from 10-20 hours per week, depending on client needs and project scope.
Responsibilities

  • Audit existing loyalty or rewards programs, including mechanics, redemption structures, and unit economics.

  • Evaluate whether a loyalty program is the right growth lever for a given business, product, or customer segment, and make the case either way.

  • Design loyalty program strategy and mechanics tailored to B2B, B2C, and marketplace business models.

  • Build the business case connecting loyalty investment to retention, repeat behavior, and revenue growth.

  • Assess customer behavior, segmentation, and what motivates a given audience to take action.

  • Benchmark against competitors and comparable loyalty programs, and know when a comparison does or doesn't translate.

  • Partner closely with product, marketing, and finance stakeholders to align on scope, priorities, and tradeoffs.

  • Translate strategy into a clear, execution-ready framework or proposal that product and engineering teams can build against.

  • Define success metrics and measurement frameworks for new or evolved loyalty programs.

  • Advise on program structure, including tiering, earn/burn mechanics, and personalization.

  • Present findings and recommendations to senior stakeholders, including executive teams.

  • Stay current on loyalty and retention best practices across industries and business models.

Requirements

  • 8+ years designing and building loyalty programs, ideally across B2B, B2C, and/or marketplace businesses.

  • Track record evaluating the unit economics and business case behind loyalty investments, not just program design.

  • Strong blend of product and marketing instincts, with a clear read on what motivates people to take action.

  • Comfortable operating cross-functionally with product, engineering, and finance stakeholders.

  • Experience translating strategy into frameworks that product and engineering teams can execute against.

  • Hands-on operator who has shipped loyalty programs, not just advised on them.

  • Comfortable in open-ended, evaluative engagements, structuring ambiguity into a clear deliverable.

Tools & Platforms

  • Familiarity with loyalty and rewards platforms such as Yotpo, Smile.io, Annex Cloud, Bond, or custom-built systems.

  • CRM and lifecycle marketing tools.

  • Analytics platforms for cohort, retention, and unit economics analysis.

Why Right Side Up

Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world. Exciting opportunities are available now - apply today to join our network of experts!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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