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Loyalty Program Manager Jobs in Connecticut (NOW HIRING)

Medium

Director, Client Services

Hartford, CT · On-site

$120 - $150/hr

This role blends strategic thought leadership, technical fluency, analytical rigor, and exceptional relationship management. You will guide the evolution of loyalty programs, orchestrate ...

Kobie Marketing

Director, Client Services

Hartford, CT · On-site +1

This role blends strategic thought leadership, technical fluency, analytical rigor, and exceptional relationship management. You will guide the evolution of loyalty programs, orchestrate cross ...

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All JobsLoyalty Program JobsLoyalty Program Manager JobsLoyalty Program Manager Jobs in Connecticut

Loyalty Program Manager information

See Connecticut salary details

$36.6K

$102.2K

$149.4K

How much do loyalty program manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for loyalty program manager in Connecticut is $102,226.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,600.00 and $126,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a loyalty program manager, and why are they important?

To thrive as a Loyalty Program Manager, you need expertise in marketing strategy, data analysis, and customer relationship management, typically supported by a degree in marketing or business. Familiarity with CRM platforms, loyalty program software, and analytics tools like Salesforce, Tableau, or Excel is essential. Strong interpersonal skills, creativity, and the ability to interpret consumer insights help you design engaging programs and foster customer loyalty. These skills are crucial for building effective loyalty initiatives that drive customer retention and business growth.

What is the role of a loyalty program manager?

A loyalty program manager oversees the design, implementation, and management of customer loyalty programs to increase engagement and retention. They analyze customer data, develop strategies to reward repeat business, and collaborate with marketing and sales teams to ensure program effectiveness. Strong analytical skills and familiarity with CRM tools are essential for success in this role.

What does a loyalty program manager do?

A Loyalty Program Manager is responsible for designing, implementing, and managing customer loyalty programs that encourage repeat business and foster customer engagement. They analyze customer data, develop strategies to improve customer retention, and coordinate with marketing, sales, and IT teams to ensure the program's success. Additionally, they monitor program performance, handle customer feedback, and make adjustments to maximize effectiveness and customer satisfaction.

How does a loyalty program manager typically collaborate with marketing and customer service teams?

A Loyalty Program Manager works closely with marketing teams to design and execute campaigns that drive customer engagement and retention. They also coordinate with customer service teams to ensure smooth program enrollment, address member inquiries, and resolve any issues quickly. This cross-functional collaboration ensures that the loyalty program aligns with broader business objectives and delivers a seamless experience for members. Effective communication and project management skills are key to managing these partnerships and achieving program goals.

What is the difference between Loyalty Program Manager vs Customer Relationship Manager?

AspectLoyalty Program ManagerCustomer Relationship Manager
Primary FocusDesigning and managing loyalty programs to retain customersBuilding and maintaining overall customer relationships and satisfaction
Skills & CertificationsMarketing, data analysis, CRM tools, loyalty program platformsCustomer service, communication, CRM software, sales skills
Work EnvironmentMarketing teams, loyalty platforms, retail or hospitality sectorsSales departments, customer service centers, various industries

While both roles focus on customer engagement, the Loyalty Program Manager specializes in creating and managing loyalty initiatives to boost retention, whereas the Customer Relationship Manager oversees overall customer satisfaction and relationship building. The roles often overlap but serve distinct strategic purposes within organizations.

What are the most commonly searched types of Loyalty Program jobs in Connecticut? The most popular types of Loyalty Program jobs in Connecticut are:
What are popular job titles related to Loyalty Program Manager jobs in Connecticut? For Loyalty Program Manager jobs in Connecticut, the most frequently searched job titles are:
What job categories do people searching Loyalty Program Manager jobs in Connecticut look for? The top searched job categories for Loyalty Program Manager jobs in Connecticut are:
What cities in Connecticut are hiring for Loyalty Program Manager jobs? Cities in Connecticut with the most Loyalty Program Manager job openings:
Loyalty Program Manager jobs near you
Infographic showing various Loyalty Program Manager job openings in Connecticut as of August 2026, with employment types broken down into 100% Full Time. Highlights an 71% In-person, and 29% Remote job distribution, with an average salary of $102,226 per year, or $49.1 per hour.

Senior Retention & Loyalty Specialist

Priceline Long Distance LLC

Norwalk, CT • On-site

$110K - $135K/yr

Other

Re-posted yesterday

Job description

Senior Retention & Loyalty Specialist

Hybrid – 2 days in-office

Priceline is transforming how we engage our most loyal customers, moving to a product operating model and aggressively exploring AI to amplify what a lean team can achieve. This role sits at the heart of that work, partnering directly with the Senior Director to shape strategy across the VIP loyalty program, Re-engagement, and Trip Management portfolios, and our Customer 360 data initiatives. Critically, this person will work closely with our broader marketing team to architect engagement strategies, then translate them into clear briefs and plans that our messaging operations team executes at scale.

Loyalty & Lifecycle Strategy
  • Support the development and activation of Priceline's VIP loyalty program, translating strategic direction into organized plans and coordinated action across marketing, product, and technology.
  • Architect retention and loyalty strategies in close partnership with the broader marketing team, then translate them into clear, executable briefs for our messaging operations team to bring to life across email, push, SMS, and in-app channels.
  • Develop strategy docs and requirements that product and technology partners can build against.
  • Collaborate with product managers across the Re-engagement and Trip Management & Loyalty portfolios to ensure marketing strategy is prioritized and reflected in roadmap decisions.
  • Maintain and evolve customer lifecycle frameworks and segmentation inputs that inform how we engage customers across their journey.
AI & Marketing Systems
  • Identify, evaluate, and pilot AI-powered tools and automation workflows that increase the team's speed, personalization capability, and output quality.
  • Build repeatable systems that reduce manual effort across campaign development, briefing, and performance summarization.
  • Champion AI adoption within the team and contribute real marketing use cases to Priceline's enterprise AI strategy.
Customer Data & Growth
  • Support Customer 360 initiatives by translating customer data into actionable insights that inform retention, loyalty, and growth strategy.
  • Represent marketing needs in how customer data is structured, surfaced, and activated with data and product partners.
  • Contribute to personalization and recommendations initiatives from a marketing strategy perspective.
Who You Are
  • Bachelor's degree or higher in marketing, business, or a related field.
  • 5+ years in lifecycle marketing, retention strategy, CRM, or a closely related discipline.
  • Demonstrated hands-on experience with AI tools in a professional context, experimenting, building, and finding real applications.
  • Comfortable working in or alongside a product operating model; you know how to collaborate with product managers effectively.
  • Strong organizational instincts for managing complex, multi-stakeholder work across a cross-functional team.
  • Clear, confident communicator who can translate strategic vision into product requirements, briefs, and executive updates.
  • Familiar with CRM or marketing automation platforms (Iterable, Braze, Salesforce Marketing Cloud, or similar).
  • Comfortable engaging with customer data concepts such as segmentation, CLV, and behavioral analytics.
  • Naturally curious and energized by ambiguity; you thrive where the work is evolving.
  • Travel, e-commerce, or subscription experience is a plus.
  • Demonstrated history of living Priceline's values: Customer, Innovation, Team, Accountability, and Trust. Unquestionable integrity and ethics.
  • There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.
  • The salary range for this position is $110,000-$135,000.

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