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Loyalty Program Manager Jobs in Alabama (NOW HIRING)

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Loyalty Program Manager information

See Alabama salary details

$34.9K

$97.4K

$142.3K

How much do loyalty program manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for loyalty program manager in Alabama is $97,401.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,100.00 and $120,100.00 per year, depending on experience, location, and employer.

What does a loyalty program manager do?

A Loyalty Program Manager is responsible for designing, implementing, and managing customer loyalty programs that encourage repeat business and foster customer engagement. They analyze customer data, develop strategies to improve customer retention, and coordinate with marketing, sales, and IT teams to ensure the program's success. Additionally, they monitor program performance, handle customer feedback, and make adjustments to maximize effectiveness and customer satisfaction.

What are the key skills and qualifications needed to thrive as a loyalty program manager, and why are they important?

To thrive as a Loyalty Program Manager, you need expertise in marketing strategy, data analysis, and customer relationship management, typically supported by a degree in marketing or business. Familiarity with CRM platforms, loyalty program software, and analytics tools like Salesforce, Tableau, or Excel is essential. Strong interpersonal skills, creativity, and the ability to interpret consumer insights help you design engaging programs and foster customer loyalty. These skills are crucial for building effective loyalty initiatives that drive customer retention and business growth.

How does a loyalty program manager typically collaborate with marketing and customer service teams?

A Loyalty Program Manager works closely with marketing teams to design and execute campaigns that drive customer engagement and retention. They also coordinate with customer service teams to ensure smooth program enrollment, address member inquiries, and resolve any issues quickly. This cross-functional collaboration ensures that the loyalty program aligns with broader business objectives and delivers a seamless experience for members. Effective communication and project management skills are key to managing these partnerships and achieving program goals.

What is the difference between Loyalty Program Manager vs Customer Relationship Manager?

AspectLoyalty Program ManagerCustomer Relationship Manager
Primary FocusDesigning and managing loyalty programs to retain customersBuilding and maintaining overall customer relationships and satisfaction
Skills & CertificationsMarketing, data analysis, CRM tools, loyalty program platformsCustomer service, communication, CRM software, sales skills
Work EnvironmentMarketing teams, loyalty platforms, retail or hospitality sectorsSales departments, customer service centers, various industries

While both roles focus on customer engagement, the Loyalty Program Manager specializes in creating and managing loyalty initiatives to boost retention, whereas the Customer Relationship Manager oversees overall customer satisfaction and relationship building. The roles often overlap but serve distinct strategic purposes within organizations.

Which brands have the best loyalty programs?

Loyalty Program Managers evaluate brands with strong loyalty programs such as Starbucks, Amazon Prime, and Sephora, which offer extensive rewards, personalized experiences, and easy-to-use digital platforms. These programs often feature tiered rewards, mobile app integration, and data analytics to enhance customer retention. Skills in data analysis, customer engagement, and program design are essential for success in managing such programs.

What are popular job titles related to Loyalty Program Manager jobs in Alabama?

For Loyalty Program Manager jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Loyalty Program Manager jobs in Alabama look for?

The top searched job categories for Loyalty Program Manager jobs in Alabama are:

What cities in Alabama are hiring for Loyalty Program Manager jobs?

Cities in Alabama with the most Loyalty Program Manager job openings:

Loyalty Program Manager jobs near you

Consumer Loyalty Program Manager

Regions Financial Corporation

Birmingham, AL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 2 days ago

Regions Bank rating

8.2

Company rating: 8.2 out of 10

Based on 161 frontline employees who took The Breakroom Quiz

50th of 171 rated banks

Job description

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions' Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.
Job Description:
At Regions, the Consumer Loyalty Program Manager designs and executes loyalty strategies that deepen relationships, enhance customer experience, and drive engagement across our financial services offerings. This role champions customer-centric initiatives, leveraging data and technology to deliver personalized, impactful programs aligned with Regions' mission to make life better.
Primary Responsibilities
  • Develops and implements a loyalty program strategy that reflects Regions' values and strengthens customer retention
  • Identifies innovative opportunities to differentiate Regions' loyalty offerings in the marketplace
  • Ensures loyalty initiatives enhance the overall customer experience and aligns with Regions' brand promise
  • Oversees customer communication strategies for program launches, updates, and engagement campaigns
  • Collaborates with analytics and technology teams to leverage data for personalization and program optimization
  • Understands how technology platforms support loyalty programs and ensures seamless integration
  • Partners with marketing, product, operations, and compliance teams to deliver omni-channel loyalty experiences
  • Builds strong relationships across internal and external stakeholders to ensure program success
  • Defines key performance indicators (KPIs) and tracks program performance, providing insights and recommendations for continuous improvement
  • Manages budgets and resources effectively to deliver on strategic objectives

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
This position is incentive eligible.
This is a single incumbent position.
Requirements
  • Bachelor's degree in a related field
  • Twelve (12) years of experience in card loyalty or relationship loyalty product management for a financial services company, loyalty marketing, or loyalty program/vendor product management

Preferences
  • Certification in Agile Product Management or Pragmatic Marketing model
  • Entrepreneurial mindset with a focus on innovation and customer-centricity
  • Experience with financial P&L management and/or proforma level product P&L development and management
  • Experience with the financial treatment of loyalty programs and accruals
  • Experience with omni-channel marketing and personalization strategies
  • Familiarity with regulatory requirements in financial services
  • Knowledge of consumer bank relationship lifecycle management and product specific retention and growth drivers
  • Proven track record of leading large-scale, customer-focused initiatives

Skills and Competencies
  • Ability to inspire and lead cross-functional teams in a fast-paced environment
  • Ability to lead by influence and oversee high performing cross functional teams
  • Ability to understand financial implications of key performance drivers across a consumer bank - profitability, relationship depth, deposit aggregation, top of wallet status, etc.
  • Advanced data analysis skills with advanced modeling experience in the field of loyalty programs
  • Exceptional verbal and written communication skills
  • Strong collaboration and stakeholder management abilities
  • Strong product management skills
  • Understanding of data analytics, technology platforms, and digital marketing

Position Type
Full time
Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target:
Minimum:
$162,288.00 USD
Median:
$229,760.00 USD
Incentive Pay Plans:
Opportunity to participate in the Long Term Incentive Plan.
Benefits Information
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
  • Paid Vacation/Sick Time
  • 401K with Company Match
  • Medical, Dental and Vision Benefits
  • Disability Benefits
  • Health Savings Account
  • Flexible Spending Account
  • Life Insurance
  • Parental Leave
  • Employee Assistance Program
  • Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser.
https://www.regions.com/about-regions/welcome-portal/benefits
Location Details
Regions Center
Location:
Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.

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