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Loyalty Program Manager Jobs (NOW HIRING)

Home Depot

Sr. Analyst, Loyalty Program Analytics

Atlanta, GA · On-site

$110K - $110K/yr

The Loyalty Program Analytics team conducts advanced modeling and analytics of customer data in ... This position typically reports to Manager, Customer Analytics * This position has 0 direct reports ...

Aqua Expeditions

Loyalty Manager

Albemarle, NC · On-site

Trade Loyalty Program Management: * Manage and oversee the Trade Loyalty Program, ensuring efficient partner support, rewards management, and platform enhancements in collaboration with the Sales ...

GoTo Foods

Manager, Loyalty Programs

Atlanta, GA · On-site

$109K - $112K/yr

... management of the Rewards loyalty program(s) and member engagement framework in order to increase value creation and deliver lifetime customer value. They will focus on delivering exceptional ...

JCPenney

Manager Loyalty Strategy & Program

Dallas, TX · On-site

$89K/yr

Role Overview The Mgr-Loyalty Strategy & Program will sit within the Loyalty Center of Excellence (COE) and support the launch and execution of the cross-brand loyalty program across Aeropostale and ...

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$38.5K

$107.5K

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How much do loyalty program manager jobs pay per year?

As of Jun 5, 2026, the average yearly pay for loyalty program manager in the United States is $107,460.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,500.00 and $132,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Loyalty Program Manager, and why are they important?

To thrive as a Loyalty Program Manager, you need expertise in marketing strategy, data analysis, and customer relationship management, typically supported by a degree in marketing or business. Familiarity with CRM platforms, loyalty program software, and analytics tools like Salesforce, Tableau, or Excel is essential. Strong interpersonal skills, creativity, and the ability to interpret consumer insights help you design engaging programs and foster customer loyalty. These skills are crucial for building effective loyalty initiatives that drive customer retention and business growth.

What does a Loyalty Program Manager do?

A Loyalty Program Manager is responsible for designing, implementing, and managing customer loyalty programs that encourage repeat business and foster customer engagement. They analyze customer data, develop strategies to improve customer retention, and coordinate with marketing, sales, and IT teams to ensure the program's success. Additionally, they monitor program performance, handle customer feedback, and make adjustments to maximize effectiveness and customer satisfaction.

How does a Loyalty Program Manager typically collaborate with marketing and customer service teams?

A Loyalty Program Manager works closely with marketing teams to design and execute campaigns that drive customer engagement and retention. They also coordinate with customer service teams to ensure smooth program enrollment, address member inquiries, and resolve any issues quickly. This cross-functional collaboration ensures that the loyalty program aligns with broader business objectives and delivers a seamless experience for members. Effective communication and project management skills are key to managing these partnerships and achieving program goals.

What is the difference between Loyalty Program Manager vs Customer Relationship Manager?

AspectLoyalty Program ManagerCustomer Relationship Manager
Primary FocusDesigning and managing loyalty programs to retain customersBuilding and maintaining overall customer relationships and satisfaction
Skills & CertificationsMarketing, data analysis, CRM tools, loyalty program platformsCustomer service, communication, CRM software, sales skills
Work EnvironmentMarketing teams, loyalty platforms, retail or hospitality sectorsSales departments, customer service centers, various industries

While both roles focus on customer engagement, the Loyalty Program Manager specializes in creating and managing loyalty initiatives to boost retention, whereas the Customer Relationship Manager oversees overall customer satisfaction and relationship building. The roles often overlap but serve distinct strategic purposes within organizations.

More about Loyalty Program Manager jobs
What cities are hiring for Loyalty Program Manager jobs? Cities with the most Loyalty Program Manager job openings:
What are the most commonly searched types of Loyalty Program jobs? The most popular types of Loyalty Program jobs are:
What states have the most Loyalty Program Manager jobs? States with the most job openings for Loyalty Program Manager jobs include:
What job categories do people searching Loyalty Program Manager jobs look for? The top searched job categories for Loyalty Program Manager jobs are:
Loyalty Program Manager jobs near you
Infographic showing various Loyalty Program Manager job openings in the United States as of May 2026, with employment types broken down into 2% As Needed, 76% Full Time, 14% Part Time, 1% Temporary, and 7% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $107,460 per year, or $51.7 per hour.
Product Manager, Loyalty Program & Roadmap

Product Manager, Loyalty Program & Roadmap

Holland America Group

Miami, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted yesterday

Holland America Line rating

6.5

Company rating: 6.5 out of 10

Based on 18 frontline employees who took The Breakroom Quiz

7th of 9 rated cruise lines

Job description

Job Description
The Product Manager is responsible for defining, developing, and delivering products and initiatives within Carnival's loyalty ecosystem. This role owns the end-to-end program roadmap, manages cross-functional execution across multiple workstreams, ensures operational, risk, and compliance readiness, and drives ongoing optimization post-launch. The role serves as the central bridge between business stakeholders, technology teams, analytics, legal/compliance, and external partners to ensure scalable, compliant, and secure loyalty experiences, including promotions and member-facing benefits.
Essential Functions:
  • Product Ownership & Delivery Support: Serve as the day-to-day program owner and subject-matter expert for Loyalty features, promotions, and capabilities. Drive execution of the roadmap by prioritizing work across initiatives, balancing business value, risk, compliance, and operational readiness. Partner with leadership to establish success metrics, governance guardrails, and clear ownership across teams.
  • Product Development Execution: Lead cross-functional delivery from approved requirements through release, managing scope, dependencies, and timelines. Translate business and program needs into user stories and acceptance criteria that reflect compliance, fraud, and financial controls. Proactively identify delivery risks and drive mitigation plans across Technology, Analytics, Operations, and external partners.
  • Testing & Quality Assurance (UAT Execution): Own UAT strategy and execution for features and promotions, ensuring functional accuracy, data integrity, and rule compliance. Validate loyalty earn/burn logic, eligibility, financial impacts, and fraud-prevention scenarios prior to release. Coordinate defect triage and resolution while enforcing formal readiness and sign-off standards.
  • Testing & Quality Assurance (UAT Execution): Own UAT strategy and execution for features and promotions, ensuring functional accuracy, data integrity, and rule compliance. Validate loyalty earn/burn logic, eligibility, financial impacts, and fraud-prevention scenarios prior to release. Coordinate defect triage and resolution while enforcing formal readiness and sign-off standards.
  • Go-To-Market & Launch Readiness: Coordinate end-to-end launch readiness across systems, channels, operations, and customer support teams. Ensure marketing materials, terms, disclosures, and processes are approved and compliant prior to launch. Define contingency, rollback, and escalation plans to manage launch risk.
  • Operational Support & Issue Management: Act as the primary escalation point for post-launch issues, overseeing impact assessment and prioritization. Partner with DevOps, Technology, and Analytics to resolve defects and stabilize production issues. Maintain clear documentation, decision logs, and system behavior references to support operations.
  • Troubleshooting, Monitoring & Insights: Investigate gaps between expected and actual program outcomes through data analysis and cross-team collaboration. Support monitoring, alerts, and reporting to surface anomalies, compliance risks, or fraud indicators. Use insights to recommend process, control, or system improvements that strengthen program performance and scalability.

Knowledge, Skills & Abilities:
  • Scope: Responsible for end-to-end execution of Loyalty product and program initiatives across feature delivery, User Acceptance Testing, launch readiness, and post-launch support. Operates within leadership-defined strategy while managing timelines, dependencies, risk, and compliance requirements to ensure scalable, high-quality delivery across the loyalty ecosystem.
  • Problem solving: Resolves moderately to highly complex product, data, and technical issues by diagnosing gaps between expected and actual outcomes, assessing operational, financial, and member impact, and coordinating cross-functional teams to drive resolution. Applies structured analysis, risk assessment, and appropriate escalation to mitigate compliance, fraud, or customer experience risks.
  • Impact: Enables successful delivery, stability, and performance of Loyalty features and promotions by reducing launch and operational risk, improving product quality, and ensuring compliant execution. Drives efficient cross-team collaboration across marketing, technology, analytics, operations, and customer experience, supporting business outcomes and member trust.
  • Leadership: Provides execution-focused program leadership across cross-functional teams, influencing outcomes without direct authority. Establishes accountability, manages dependencies, proactively surfaces risks, and communicates progress, tradeoffs, and mitigation plans to leadership to support informed decision-making.

Qualifications:
Education:
  • Bachelor's degree in Business, Marketing, Finance, or a related field required.
  • Advanced degree (MBA or equivalent) preferred but not required.

Experience:
  • 6+ years of experience in product management, loyalty programs, digital products, or innovation-oriented environments (e.g., consulting, startups).
  • Experience with hospitality, travel, or loyalty ecosystems preferred.
  • Familiarity with loyalty fraud detection, data reconciliation, and promotional execution is a plus.

Skills & Competencies:
  • Strong understanding of digital product development lifecycles.
  • Ability to manage complex projects and drive cross-functional execution.
  • Comfortable working with both business and technical stakeholders.
  • Exceptional problem-solving and analytical skills, especially in complex systems.
  • Strong communication, documentation, and stakeholder management capabilities.
  • High attention to detail, accountability, and organizational discipline.
  • Passion for loyalty strategy and delivering customer-centric experiences.
  • Strategic Thinking - Sees the big picture and connects initiatives to business goals.
  • Execution Excellence - Drives tasks to completion with accuracy and urgency.
  • Collaboration - Works effectively across teams with diverse expertise.
  • Analytical Reasoning - Uses data to validate assumptions and diagnose system behavior.
  • Technology/IT experience is a must
  • financial services experience / travel & hospitality industry experience.
  • Loyalty Experience huge plus

Travel: Less than 25% with shipboard travel likely
Work Conditions: Work beyond normal business hours or on weekends may be required occasionally to support business needs, projects, or operations.
Physical Demands: Requires regular movement throughout company facilities.
This position is classified as "in-office." As an in-office role, it requires employees to work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from their homes on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.
Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
  • Health Benefits:
    • Cost-effective medical, dental and vision plans
    • Employee Assistance Program and other mental health resources
    • Additional programs include company paid term life insurance and disability coverage
  • Financial Benefits:
    • 401(k) plan that includes a company match
    • Employee Stock Purchase plan
  • Paid Time Off
    • Holidays - All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee's discretion.
    • Vacation Time - All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
    • Sick Time - All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
  • Other Benefits
    • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
    • Personal and professional learning and development resources including tuition reimbursement
    • On-site Fitness center at our Miami campus

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About Us
About Us
At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. As the world's most popular cruise line, we offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery. From world-class entertainment and dining to exploring stunning destinations, we create lasting memories for our guests while maintaining a dedication to the places we visit and the lives we touch.
Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.
In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.
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