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Channel Development Manager Jobs (NOW HIRING)

Z-EV Disty Corp

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Electrical Sales Channel Manager

Irvine, CA · Remote

$100K - $120K/yr

Channel Development & Management * Build, manage, and grow relationships with key distribution partners (electrical distributors, automation distributors, etc.) * Develop and execute channel ...

Develon

Dealer Development Manager

Suwanee, GA · On-site

What You'll Do The Dealer Development Manager's main objective is to execute DEVELON's channel development strategy as it pertains to both compact and heavy core products. This includes a specific ...

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Channel Development Manager information

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$11K

$126.2K

$145.5K

How much do channel development manager jobs pay per year?

As of Jun 20, 2026, the average yearly pay for channel development manager in the United States is $126,249.00, according to ZipRecruiter salary data. Most workers in this role earn between $116,000.00 and $134,500.00 per year, depending on experience, location, and employer.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

What is a Channel Development Manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What Does a Channel Development Manager Do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are some common challenges Channel Development Managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What are the key skills and qualifications needed to thrive as a Channel Development Manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.
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Channel Development Manager jobs near you

Business Development Manager - Americas

SRT Marine Systems plc

Houston, TX • Remote

Full-time

Posted 8 days ago

Job description

Salary:

About em-trak & SRT Marine Systems
SRT Marine Systems plc (SRT) is a global leader in maritime domain awareness technologies, delivering systems and products that enhance maritime safety, security, environmental protection, and operational performance worldwide.
em-trak is SRTs internationally recognized AIS and marine communications brand, with a global network of over 5,000 dealers and distributors and a significant installed base across leisure, commercial, and government markets. Our portfolio includes AIS Class A and B transceivers, small vessel trackers and integrated VHF/AIS systems, with continued expansion into a broader connected marine ecosystem.
As we enter the next phase of growth in the Americas, we are seeking a commercially astute and strategically minded Business Development Manager to lead and shape our channel development across the region. This is a truly progressive role where you, as an individual, can and will make a huge impact on the future growth of the em-trak brand!


Overview

The Business Development Manager will spearhead em-traks strategic expansion across the U.S. and broader Americas, focusing on building a robust channel and market presence. This high-level, commercially driven role emphasizes strengthening distributor partnerships, activating dealer networks, and cultivating sustainable demand within key market segments; operating within a distributor-led model that relies on credibility, collaboration, and strategic alignment rather than direct control.


Key Responsibilities of the Business Development Manager

  • Channel & Distributor Strategy: Optimize distributor performance, develop collaborative growth plans, and ensure alignment with em-traks brand, product, and margin objectives. Collaborate with manufacturers representatives to maximize territory coverage.
  • Dealer & Installer Activation: Map and qualify dealer networks, identify high-potential partners, and lead enablement initiatives such as training and trade show engagement to drive demand and value propositions.
  • Market & Segment Development: Prioritize high-value verticals (e.g., commercial retrofit, OEM, government), develop tailored strategies, and support OEM and integrator relationships. Provide market insights to inform product and pricing strategies.
  • Demand Generation & Brand Positioning: Represent em-trak at regional industry events, enhance brand credibility, and support targeted marketing initiatives aligned with channel strategies.
  • Cross-Functional Collaboration: Align regional efforts with global sales and product teams, relay market intelligence, and contribute to long-term regional growth planning.


Business Development Manager what success looks like in the first 12 Months

  • Clear channel segmentation and mapping.
  • Enhanced distributor engagement and accountability.
  • Activation and increased engagement of key dealers.
  • Development of a structured pipeline within target verticals.
  • Elevated market visibility and strengthened brand positioning.
  • Be pivotal role in shaping em-traks growth in the Americas.


Experience (not exhaustive)

  • Exceptional business development or regional sales within marine electronics or related technical sectors (aerospace, communications, etc.).
  • Proven success in distributor-led markets and dealer network development.
  • Experience collaborating with manufacturers reps.
  • Strong commercial acumen with technical literacy to engage with OEMs, installers, and integrators.
  • Marine electronics experience is highly advantageous.


Personal Attributes

  • Strategic, disciplined, and commercially astute.
  • Skilled in building credibility and partnerships within distributor-led environments.
  • Confident communicator across all levels.
  • Organized, focused on high-value segments, and resilient in a dynamic market.
  • Motivated by sustainable growth rather than short-term wins.


Location & Travel

  • Based in the U.S.A
  • Regular travel across the Americas region required, including trade shows, distributor visits, and customer engagement.


Business Development Manager - What We Offer

  • Competitive salary with performance incentives.
  • Healthcare benefits.
  • Flexible working arrangements.