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Channel Development Manager Jobs in Alabama (NOW HIRING)

Generac

Market Development Manager

Auburn, AL · On-site

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and ...

Generac

Market Development Manager

Mobile, AL · On-site

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and ...

Generac

Market Development Manager

Birmingham, AL · On-site

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and ...

Motorola

$100K - $105K/yr

National Account & Channel Strategy to navigate complex multi-tier distribution networks, national ... Direct business development experience managing Tier-1 National Accounts or global systems ...

Dupont

... focused Non-Retail Channel Market Manager to accelerate profitable growth across our Home ... Lead contractor-focused demand generation and market development initiatives. * Partner with Sales ...

New

adidas

$102K - $128K/yr

Manage tools, range plans and create product overviews during development processes and communicate ... Strong business acumen in channel distribution, net sales, margin, profit and inventory * Broad ...

Motorola

Channel Sales Executive (AL)

Birmingham, AL · On-site

$80K - $90K/yr

Key Responsibilities Business Development & Funnel Management * Develop new business relationships with end customers, driving revenue growth that is fulfilled through our trusted partner channel.

Brook Valley Management

Marketing Manager

Birmingham, AL · On-site

$70K - $95K/yr

... channel-specific best practices, with the ability to apply relevant developments to campaign ... Strong project-management, organization, and prioritization skills, with the ability to manage ...

Brook Valley Management

Marketing Manager

Birmingham, AL · On-site

$70K - $95K/yr

... channel-specific best practices, with the ability to apply relevant developments to campaign ... Strong project-management, organization, and prioritization skills, with the ability to manage ...

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All JobsChannel Development JobsChannel Development Manager JobsChannel Development Manager Jobs in Alabama

Channel Development Manager information

See Alabama salary details

$10K

$114.4K

$131.9K

How much do channel development manager jobs pay per year?

As of Sep 14, 2026, the average yearly pay for channel development manager in Alabama is $114,431.00, according to ZipRecruiter salary data. Most workers in this role earn between $105,100.00 and $121,900.00 per year, depending on experience, location, and employer.

What is a channel development manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What does a channel development manager do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are the key skills and qualifications needed to thrive as a channel development manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.

What are some common challenges channel development managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

How much do channel development managers make in the US?

Channel Development Managers in the US typically earn between $80,000 and $130,000 annually, depending on experience, industry, and location. Compensation may also include bonuses, commissions, and benefits, especially in sales-focused roles requiring strong negotiation and relationship-building skills.
More about Channel Development Manager jobs

What are the most commonly searched types of Channel Development jobs in Alabama?

The most popular types of Channel Development jobs in Alabama are:

What job categories do people searching Channel Development Manager jobs in Alabama look for?

The top searched job categories for Channel Development Manager jobs in Alabama are:

What cities in Alabama are hiring for Channel Development Manager jobs?

Cities in Alabama with the most Channel Development Manager job openings:

Channel Development Manager jobs near you
Infographic showing various Channel Development Manager job openings in Alabama as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 14% Part Time, and 4% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $114,431 per year, or $55 per hour.

Market Development Manager

Auburn, AL • On-site

Generac
Electrical Equipment, Appliance, and Component Manufacturing • 1 - 10 employees
Learn more about Generacexternal

Full-time

Re-posted 9 days ago

Key responsibilities

  • Develop and manage strategic relationships with independent mobile dealers.

  • Analyze territory opportunities, create and execute market penetration plans, and prospect new business.

  • Provide customer support, conduct sales presentations, and support promotional programs.

Generac Power Systems rating

7.0

Company rating: 7.0 out of 10

Based on 66 frontline employees who took The Breakroom Quiz

Job description

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.


Ready to Power a Smarter World with us?


Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and managing strategic relationships with independent mobile dealers, analyzing territory opportunities to create and execute market penetration plans, prospecting new business, achieving sales budgets and providing world-class customer support. The successful candidate must be comfortable presenting the benefits of a technical product and be willing to travel up to 70% of the time.

**This position will be based in Southeast (NC/SC/GA/AL/FL/TN) and report to the Director of Sales.**

Essential Duties and Responsibilities:

  • Identify and close sales opportunities in accordance with strategic plans and financial objectives

  • Analyze territory opportunities and customer needs

  • Build and manage strategic relationships with key decision makers

  • Support new promotional programs

  • Create and implement solution-based sales strategies

  • Provide world-class customer support

  • Conduct sales presentations and provide product training

  • Develop and execute business plans as defined by channel specific marketing programs

  • Fill Sales fundamental and channel specific training classes

  • Provide reconnaissance of competitors' influence and develop a plan to counter their influence within assigned territory

Minimum Qualifications:

  • Bachelor's Degree in Business, Marketing, Finance or related field or equivalent experience

  • 1 years related experience

Preferred Qualifications:

  • Working knowledge of OEM role in 2 step distribution model

  • Previous experience using SAP, Sales Force or equivalent CRM

  • Previous trade experience in one or more of the following industries: renewables, utility, battery, solar, power generation, or installed equipment.

Knowledge, Skills, and Abilities:

  • Analytical ability to understand key business metrics

  • Self- motivated with the ability to work independently in a field-based role

  • Ability to define complex problems, collect data, establish facts and draw valid conclusions

  • Proven ability to implement process improvements within a matrix organization

  • Ability to build strong interpersonal relationships

  • Effective negotiation skills with the ability to understand the complex sales process

  • Exceptional time-management and organizational skills

  • Excellent written and verbal communication skills across multiple audiences.

  • Effective presentation skills

  • Proficient in Microsoft Office Suite

Physical demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds.Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting; close vision and ability to adjust focus. Up to 70% travel and valid Driver's License required.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."

What Generac Power Systems employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Generac

Sourced by ZipRecruiter

Industry

Electrical equipment, appliance, and component manufacturing and engine, turbine, and power transmission equipment manufacturing

Company size

1 - 10 Employees

Headquarters location

Eagle, WI, US

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