Job Title: Channel Development Director
Location: 405 Lexington Avenue, New York, NY 10174 (Candidates should expect to work in the office at minimum 3 days a week. Due to company policy & business needs, that is subject to change to 5 days a week. )
Job Summary:
Company X is looking for a driven Channel Development Director that is a high-energy relationship builder across internal and external networks. The Channel Development Director is motivated by developing new revenue streams and assisting in their activation. They must be as comfortable speaking at the product level with โhands on keyboardโ partners as they are holding strategic level discussions with senior executives.
Key Responsibilities:
โข Act as the internal and external subject matter expert on Company Xโs programmatic capabilities, supporting local and national efforts across the country
โข Lead day-to-day communication between the above parties, providing consistent education and training on Company Xโs approach to programmatic OOH
โข Call on programmatic teams at agency holding companies and clients to educate and drive revenue
โข Understand the technical capabilities of Company Xโs SSP and DSP partners and our evolving integrations
โข Initiate and develop excellent rapport with demand-side partners to identify and act on revenue generating opportunities
โข Ensure Company X inventory is top of mind with SSP and DSP by sharing our latest marketing materials and including them in client events
โข Develop and present custom sales presentations and product demos
โข Work with Marketing to ensure Company X is communicating with appropriate target audiences for programmatic growth
โข Liaise between Ad Ops, Brand Partnerships and Sales departments to facilitate programmatic campaigns
โข Understand optimization strategies to assist clients in moving from RTB to PMP and direct deals where appropriate
โข Enable full account coverage by including Company Xโs entire portfolio of solutions when consulting on strategy
โข Assist in the resolution of issues related to SSP-specific campaigns
Knowledge and Experience:
โข Programmatic sales, account management or agency experience required (DSP, SSP, agency, publisher), programmatic OOH experience a plus
โข Ability to engage at all levels up to and including C-Level positions
โข Prescient in linking overall vision with business objectives while implementing campaign-specific objectives
โข Demonstrated relationship building skills and the ability to navigate internal and external organizations
โข Proficiency in all aspects of the sales cycle and technicalities of the programmatic workflow
โข Advanced understanding of the omnichannel media landscape, tech stacks and key trends
โข University degree or equivalent practical experience
โข 5+ yearsโ experience in the ad tech environment
โข National market knowledge preferred