Channel Development Manager Jobs in Gardendale, AL

The Marketing Manager is accountable for increasing donor acquisition and retail foot traffic across a three-brand portfolio through integrated, performance-driven marketing.

Working with the Director of Marketing, this role contributes to multi-brand strategy, annual marketing plans, budgets, and market-launch strategies while leading day-to-day marketing operations and integrated campaigns across digital, field, and physical channels. The Marketing Manager ensures campaigns support collection growth, retail traffic, market expansion, and consistent brand execution.

• Collaborate with the Director of Marketing to develop multi-brand and marketing channel strategies, annual marketing plans, budgets, and market-launch initiatives aligned with collection goals, retail traffic targets, and operational capacity.
• Maintain the multi-brand marketing calendar, ensuring campaigns, promotions, launches, and operational dependencies are clearly planned and communicated.
• Support the Director of Marketing on the management of vendor-executed paid search and pay-per-click campaigns while implementing campaign coordination, execution, performance review, and optimization.

• Manage day-to-day planning and execution across marketing channels, including SEO, paid media, social media, direct mail, email, SMS, signage, in-store marketing, field marketing, and physical asset branding.
• Lead campaign development from concept through execution, ensuring timelines, creative, compliance, and operational readiness are met.
• Provide strategic input and quality oversight for content, creator partnerships, campaign concepts, and creative designs, ensuring all deliverables align with brand positioning, messaging, visual standards, and campaign objectives.

• Establish, track, and report on marketing KPIs related to donor acquisition, retail traffic, engagement, conversion, and campaign efficiency.
• Analyze campaign and channel performance, identify opportunities for improvement, and provide actionable recommendations to leadership.
• Monitor campaign expenditures against approved budgets and recommend reallocations based on performance and business priorities.

• Directly manage and develop the Marketing Content Specialist through goal setting, workload prioritization, feedback, and performance management.
• Manage external agencies and vendors responsible for creative development, media buying, print production, signage, and digital execution.
• Establish clear expectations for timelines, deliverables, communication, and quality, ensuring work remains within approved budgets and aligns with brand standards and business objectives.
• Monitor agency and vendor performance, addressing execution, timeline, quality, or brand-alignment concerns as needed.

• Monitor customer-service workflows, including AI-enabled tools, and coordinate escalated donor and retail customer issues with appropriate operational leaders to support timely resolution and protect brand trust.
• Analyze customer feedback, service trends, and field insights to recommend improvements to marketing communications and the donor and retail customer experience.

• Strong strategic marketing leadership with the ability to balance high-level planning and hands-on execution.
• Proven ability to increase donor acquisition, digital engagement, and retail foot traffic through integrated, performance-driven marketing programs.
• Demonstrated commitment to staying current on marketing trends, evolving consumer behavior, platform updates, and channel-specific best practices, with the ability to apply relevant developments to campaign strategy and execution.
• Proficiency and comfort using AI-enabled tools to improve efficiency, support content and campaign development, analyze information, and streamline marketing workflows, with sound judgment regarding accuracy, confidentiality, brand integrity, and responsible use.
• Strong project-management, organization, and prioritization skills, with the ability to manage multiple brands, campaigns, and deadlines simultaneously.
• Strong analytical skills with the ability to interpret campaign performance, identify trends, and translate data into actionable recommendations.
• Working knowledge of marketing analytics, digital advertising, social media, email/SMS, content-management, and CRM platforms.
• Experience managing agencies, vendors, and external partners to deliver results on time and within budget.
• Ability to interpret and apply marketing-related compliance requirements in partnership with the Legal Department.
• Strong creative direction and brand stewardship capabilities.
• Excellent written and verbal communication, copywriting, and editing skills.
• Strong attention to detail and quality control across creative, messaging, data, and physical marketing materials.
• Willingness and ability to travel as needed.

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and relevant professional experience.
• 5+ years of progressive marketing experience required, with demonstrated success in performance-driven marketing environments
• 2+ years of leadership experience required, including direct employee management and agency oversight.
• Experience supporting a multi-brand retail, service, or operational organization across digital, field, and physical marketing channels strongly preferred.
• Experience working in regulated or compliance-sensitive industries a plus.

Compensation is based on experience.