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Channel Development Manager Jobs in Columbus, OH

Generac

Regional Development Manager II

Columbus, OH

The Regional Development Manager is responsible for sales growth, market expansion, and go to ... Sales and Channel Growth: Demonstrated success achieving and exceeding sales targets by identifying ...

JP Morgan Chase

Channel Manager Vice President

Columbus, OH · On-site

$143.10K - $144K/yr

As a Channel Manager Vice President within Consumer and Community Banking you will support Chase ... Deep understanding of YouTube algorithms, SEO, analytics, and audience development best practices.

Worthington Enterprises

Mgr, Product Development

Columbus, OH · On-site

$110.60K - $138.10K/yr

Project scope is Innovation, that is both new product development (NPD) and non-product value-add (eg innovating via channel, brand, profit model, etc). NPD management to vary from painpoint ...

ABB

Channel Account Manager

Columbus, OH · On-site

As a Channel Account Manager, you will have the opportunity to be responsible for the sales of ... Identifying and driving the development of new market opportunities in the designated market.

ABB

Channel Account Manager

Columbus, OH · Remote

As a Channel Account Manager, you will have the opportunity to be responsible for the sales of ... Identifying and driving the development of new market opportunities in the designated market.

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$118K

$135.9K

How much do channel development manager jobs pay per year?

As of May 29, 2026, the average yearly pay for channel development manager in Columbus, OH is $117,960.00, according to ZipRecruiter salary data. Most workers in this role earn between $108,400.00 and $125,700.00 per year, depending on experience, location, and employer.

What Does a Channel Development Manager Do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are the key skills and qualifications needed to thrive as a Channel Development Manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.

What are some common challenges Channel Development Managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What is a Channel Development Manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

More about Channel Development Manager jobs
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What cities near Columbus, OH are hiring for Channel Development Manager jobs? Cities near Columbus, OH with the most Channel Development Manager job openings:
Channel Development Manager jobs near you

Regional Development Manager II

Generac

Columbus, OH

Full-time

Posted 9 days ago

Generac Power Systems rating

7.0

Company rating: 7.0 out of 10

Based on 64 frontline employees who took The Breakroom Quiz

291st of 415 rated machine equipment manufacturers

Job description

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.


Ready to Power a Smarter World with us?


Job Description

The Regional Development Manager is responsible for sales growth, market expansion, and go to market strategies for assigned regional distribution partners. This role will develop sales and regional distribution strategies along with marketing communication tactics to ensure execution of programs and market share growth. This position will act as a liaison between assigned regional distribution partners and key installing contractors while working closely with wholesale distribution channel leadership, Director of Sales and internal departments to create business plans for greater market penetration. The Regional Development Manager coordinates all marketing activities with distribution partners; building, designing and executing the plans needed to grow share within the markets of responsibility.

Job Duties:

  • Develop and execute short- and long-term business plans for assigned distribution partners aligned to channel KPIs.

  • Analyze territory opportunities, identify account needs, and build strategic relationships with key decision-makers.

  • Grow revenue by expanding product penetration, increasing parts and service sales, and identifying new business opportunities.

  • Deliver sales presentations and provide training on products and programs.

  • Monitor competitive activity within the territory and implement solution-based strategies to protect and grow share.

  • Support promotional programs and new product launches.

  • Coordinate and execute marketing activities with assigned accounts and distribution partners.

  • Track and report territory performance metrics to measure effectiveness and drive results.

Minimum Requirements:

Education

  • Bachelor's Degree or equivalent experience

Work Experience

  • 3 years field sales experience in 2 step distribution

Knowledge / Skills / Abilities

  • Strong negotiation skills with the ability to navigate complex sales processes.

  • Analytical mindset with the ability to interpret and apply key business metrics.

  • Clear, effective written and verbal communication skills across diverse audiences, including senior leaders.

  • Confident presentation skills for both individual and group settings.

  • Self-motivated and capable of working independently in a field-based environment.

  • Demonstrated ability to drive process improvements within a matrixed organization.

  • Proficiency in Microsoft Office and Salesforce.

Preferred Qualifications:

Work Experience

  • Experience with electrical and HVAC wholesale distribution partners, electrical contractors, HVAC contractors, from a partnership and business development standpoint.

  • Experience in power generation or installed equipment industries.

Knowledge / Skills / Abilities

  • Strong business and financial acumen, with the ability to analyze and interpret key performance metrics.

  • Relationship Management: Proven ability to build, strengthen, and sustain trusted partnerships with regional and national level accounts to drive mutual growth, engagement, and long-term loyalty.

  • Sales and Channel Growth: Demonstrated success achieving and exceeding sales targets by identifying high-potential accounts, optimizing channel performance, and executing territory growth plans.

Office Environment:

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionallylift upto 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.Up to 50% travel and valid Driver's License required.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."

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