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Channel Development Manager Jobs in California (NOW HIRING)

ESET

Channel Account Manager I (MSP - WEST)

San Diego, CA · On-site

$80K - $90K/yr

Advanced understanding business development, with the ability to implement go-to-market strategies ... Extensive Channel Management, Training, and Channel Development Experience. * Proficiency in ...

ESET

Channel Account Manager I (MSP - WEST)

San Diego, CA · On-site +1

$80K - $90K/yr

Advanced understanding business development, with the ability to implement go-to-market strategies ... Extensive Channel Management, Training, and Channel Development Experience. * Proficiency in ...

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Channel Development Manager information

See California salary details

$10.9K

$124.6K

$143.6K

How much do channel development manager jobs pay per year?

As of Jun 20, 2026, the average yearly pay for channel development manager in California is $124,596.00, according to ZipRecruiter salary data. Most workers in this role earn between $114,500.00 and $132,700.00 per year, depending on experience, location, and employer.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

What is a Channel Development Manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What Does a Channel Development Manager Do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are some common challenges Channel Development Managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What are the key skills and qualifications needed to thrive as a Channel Development Manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.
More about Channel Development Manager jobs
What are the most commonly searched types of Channel Development jobs in California? The most popular types of Channel Development jobs in California are:
What are popular job titles related to Channel Development Manager jobs in California? For Channel Development Manager jobs in California, the most frequently searched job titles are:
What job categories do people searching Channel Development Manager jobs in California look for? The top searched job categories for Channel Development Manager jobs in California are:
What cities in California are hiring for Channel Development Manager jobs? Cities in California with the most Channel Development Manager job openings:
Channel Development Manager jobs near you
EZGO Channel Development Manager

EZGO Channel Development Manager

Textron

Los Angeles, CA • On-site

Full-time

Posted 16 days ago

Textron rating

8.3

Company rating: 8.3 out of 10

Based on 29 frontline employees who took The Breakroom Quiz

28th of 60 rated aerospace companies

Job description

Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation
vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets
products under several different brands. Its vehicles are found in environments ranging from golf courses to
factories, airports to planned communities, and theme parks to hunting preserves.

Responsibilities:

  • Drive product knowledge, channel acceptance, and sales productivity in the consumer market.
  • Develop and implement competitive plans and strategies to cultivate new business opportunities.
  • Manage dealer and distributor sales training.
  • Maintain sales and market information within CRM platform.
  • Collaborate with legal and sales departments to process and complete dealer terminations.
  • Complete territory channel report on a monthly basis via MMR.
  • Communicate product information to applicable company representatives concerning possible field product problems.
  • Develop existing channel partners with the implementation of support tools and training to drive organic growth within the business.
  • Provide competitive intelligence to leadership on product trends, competitive programs, and other market intelligence to support consumer sales efforts.
  • Perform distribution gap analysis to support dealer development actions and additional planning.
  • Collaborate with management team on development of new product or service features that will meet current and future customer needs.
  • Collaborate with internal departments in the development and implementation of strategies, plans, and business models.
     

Qualifications:

  • Education: Bachelor's degree required
  • Years of Experience: 3 or more years of relevant experience required
  • Software Knowledge: Microsoft Office, Salesforce

What Textron employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Textron

Sourced by ZipRecruiter

Textron Systems is part of Textron, a $14 billion, multi-industry company employing 35,000 talented makers, thinkers, creators and doers worldwide. We make things that fly, hover, zoom and launch. Things that move people. Protect soldiers. Power industries. We serve customers in industries spanning aerospace and defense, specialized vehicles, turf care and fuel systems.

Industry

Aerospace product and parts manufacturing

Company size

10,000+ Employees

Headquarters location

Providence, RI, US

Year founded

1923

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