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Channel Development Manager Jobs in California (NOW HIRING)

Owens Corning

Business Development Manager

Fresno, CA · Remote

The Business Development Manager is responsible for driving sales growth and market share through ... Collaborate crossfunctionally with Sales Enablement, Channel Marketing, Product, and Regional Sales ...

Eaton

Area Sales Manager

Pleasanton, CA · On-site

$200K - $293K/yr

The role includes leading a sales team while driving sales growth, channel development, market ... The role will be responsible for managing a customer base, sales resources, products and channels ...

New

Breakthru

Manager, Channel

Santa Fe Springs, CA

$110K - $125K/yr

The Channel Manager leads the development of channel-specific business in partnership with key stakeholders. Is responsible for communicating supplier business plans to the sales team. Masters and ...

Ametek

Manager, Business Development

Pasadena, CA · On-site

The Manager, Business Development (Americas) drives growth for Forza's custom and specialty sensor ... Channel Development: Develop the necessary channels to market and support the new standard product ...

InsideScale

Sales Development Manager

San Francisco, CA · Remote

$155K/yr

Design omni-channel sequences and tactics that convert across email, call, video, social, direct ... Prior experience in sales development leadership, rev ops or sales enablement strongly preferred

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All JobsChannel Development JobsChannel Development Manager JobsChannel Development Manager Jobs in California

Channel Development Manager information

See California salary details

$10.9K

$124.6K

$143.6K

How much do channel development manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for channel development manager in California is $124,596.00, according to ZipRecruiter salary data. Most workers in this role earn between $114,500.00 and $132,700.00 per year, depending on experience, location, and employer.

What is a channel development manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What does a channel development manager do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are the key skills and qualifications needed to thrive as a channel development manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.

What are some common challenges channel development managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

How much do channel development managers make in the US?

Channel Development Managers in the US typically earn between $80,000 and $130,000 annually, depending on experience, industry, and location. Compensation may also include bonuses, commissions, and benefits, especially in sales-focused roles requiring strong negotiation and relationship-building skills.
More about Channel Development Manager jobs

What are the most commonly searched types of Channel Development jobs in California?

The most popular types of Channel Development jobs in California are:

What are popular job titles related to Channel Development Manager jobs in California?

For Channel Development Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Channel Development Manager jobs in California look for?

The top searched job categories for Channel Development Manager jobs in California are:

What cities in California are hiring for Channel Development Manager jobs?

Cities in California with the most Channel Development Manager job openings:

Channel Development Manager jobs near you
Infographic showing various Channel Development Manager job openings in California as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 11% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $124,596 per year, or $59.9 per hour.

Platform Customer Sales Manager / Sr. Sales Manager

SwiftX Inc.

Corona, CA • On-site

$80K - $140K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 12 days ago

Job description

About the Role

We are seeking a Platform Customer Sales Manager to develop and manage strategic relationships with e-commerce platforms, marketplaces, and logistics partners across the U.S.

The role focuses on driving customer acquisition through platform partnerships and channel development while supporting the company's growth objectives.

Key Responsibilities

  • Develop and maintain relationships with:
  • E-commerce platforms (TikTok Shop, Shopify ecosystem, Temu, SHEIN, etc.)
  • Logistics aggregators and 3PL networks
  • Identify and onboard new platform and channel partners
  • Generate customer opportunities through partnership programs and platform integrations
  • Support partnership negotiations and commercial discussions
  • Coordinate with Operations and Customer Success teams to ensure successful implementation
  • Monitor market trends and identify new partnership opportunities

KPIs

  • Number of platform partnerships established
  • Customer acquisition through channel partners
  • Package volume and revenue generated from platform channels

Requirements

  • 3+ years of sales, business development, or partnership experience
  • Experience in logistics, e-commerce, fulfillment, or marketplace ecosystems
  • Strong relationship-building and negotiation skills
  • Self-motivated with the ability to work independently

Benefits

  • Base Salary:
  • $80,000 – $140,000+Commission
  • 7 PTO days
  • 5 Paid Sick Leave Days
  • 6 Paid Holidays
  • 401K
  • Medical insurance, Dental and Vision Insurance, STD/LTD