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Channel Development Manager Jobs in California (NOW HIRING)

Paychex

Business Development Channel Manager - PEO

CA · On-site +1

$83K - $150K/yr

Collaborates with channel management in the complex contract negotiations of new and existing ... We value your development: Our award-winning training and development programs empower our ...

Paychex

$83K - $150K/yr

Collaborates with channel management in the complex contract negotiations of new and existing ... We value your development: Our award-winning training and development programs empower our ...

Extron

Business Development Manager

San Jose, CA · On-site

$125K - $175K/yr

BUSINESS DEVELOPMENT MANAGER *Employees must live within commutable distance to San Jose ... Partner with Extron regional sales & technical colleagues to ensure channel partners and ...

GOVX

Sales Development Manager

San Diego, CA · On-site

... channel and reaching the unique members via marketing services. The Sales Development Manager's role is key to accelerating GOVX's growth trajectory and their work directly ties back to all of GOVX ...

GovX

Sales Development Manager

San Diego, CA · On-site

... channel and reaching the unique members via marketing services. The Sales Development Manager's role is key to accelerating GOVX's growth trajectory and their work directly ties back to all of GOVX ...

GOVX

Sales Development Manager

San Diego, CA

... channel and reaching the unique members via marketing services. The Sales Development Manager's role is key to accelerating GOVX's growth trajectory and their work directly ties back to all of GOVX ...

CAIR LA

Senior Development Manager

Anaheim, CA · On-site

$90K - $105K/yr

Senior Development Manager Work Location: Anaheim, CA Term: Regular, Full-time Position Status ... Oversee the creation of multi-channel fundraising initiatives through annual fundraising appeals ...

CAIR LA

Senior Development Manager

Anaheim, CA · On-site

$90K - $105K/yr

Senior Development Manager Work Location: Anaheim, CA Term: Regular, Full-time Position Status ... Oversee the creation of multi-channel fundraising initiatives through annual fundraising appeals ...

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Channel Development Manager information

See California salary details

$10.9K

$124.6K

$143.6K

How much do channel development manager jobs pay per year?

As of May 31, 2026, the average yearly pay for channel development manager in California is $124,596.00, according to ZipRecruiter salary data. Most workers in this role earn between $114,500.00 and $132,700.00 per year, depending on experience, location, and employer.

What Does a Channel Development Manager Do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are the key skills and qualifications needed to thrive as a Channel Development Manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.

What are some common challenges Channel Development Managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What is a Channel Development Manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

More about Channel Development Manager jobs
What are the most commonly searched types of Channel Development jobs in California? The most popular types of Channel Development jobs in California are:
What are popular job titles related to Channel Development Manager jobs in California? For Channel Development Manager jobs in California, the most frequently searched job titles are:
What job categories do people searching Channel Development Manager jobs in California look for? The top searched job categories for Channel Development Manager jobs in California are:
What cities in California are hiring for Channel Development Manager jobs? Cities in California with the most Channel Development Manager job openings:
Channel Development Manager jobs near you
Business Development Manager

Business Development Manager

Prestige Employee Administrators

Redding, CA • On-site

$125K/yr

Full-time

Posted 24 days ago

Job description

Company Overview
For more than 25 years, we've provided cost-effective employee benefits and HR services, transparent pricing, and personalized, quality service to every client. We go the extra mile to develop long-term relationships and build strong partnerships with each client we serve. We help our clients focus on running-and growing-their businesses. Bonded by shared goals, we're a data-driven and results-focused company committed to solving any HR issue, big or small.
Position Description: Responsible for building, identifying, and developing insurance agents, broker, and benefit consultant sales channel to represent Professional Employer Organization (PEO) services. Candidate must have presentation skills and be comfortable presenting to the sales channel and their clients.
Roles & Responsibilities:
  • Find and develop Broker driven sales channels through networking, referrals, cold calling, business development through support organizations.
  • Responsible for concurrently moving prospects through stages of sales process including, on site meetings, request for proposal data gathering, benefits comparison, proposal presentation, and onboarding meeting.
  • Directly involved in the ongoing relationship management of accounts and retention
  • Represents company at various industry conferences and events
  • Remains current on PEO industry changes and competition

Education & Experience Qualifications:
  • Bachelor's Degree in Marketing, Business Administration, Management, or related field or equivalent experience.
  • Minimum of three successful years of Professional Employer Organization sales required.
  • Prior experience in presenting and selling a service or service-oriented product is preferred
  • Experience in selling to Broker Channel Partners
  • Sales experience in cold calling/prospecting over the phone and/or in person.
  • Candidate should have strong organization, analysis, presentation, communication and listening skills.
  • Prism experience preferred
  • Salesforce experience preferred
  • Licensing preferred
  • Broker book of business preferred
  • Experience in developing and grooming a broker book of business
Skills and Personal Qualifications:
  • Seasoned experience using Microsoft office products
  • Ability to take initiative to develop new strategies and outside-the-box ideas
  • Ability to think both tactically and strategically, including high levels of self-direction
  • Ability to take direction and work collaboratively
  • Goal oriented and flexible
  • Excellent time-management skills
  • Excellent communication skills
  • Punctuality, reliability, and integrity a must
Success Characteristics:
  • Problem solver
  • Self-motivated individual who takes ownership
  • Positive attitude
  • Results oriented
  • Comfortable with ambiguity

Salary is based on experience up to $125,000

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