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Channel Sales Manager Jobs in California (NOW HIRING)

Reli.

Channel Sales Manager

Cerritos, CA · On-site

$158K/yr

... M setup: source attribution, pipeline review structure, stage-gate criteria for both tracks * Sales ... Retail channel or big-box buyer experience * Early-stage or high-growth company background (50-200 ...

Reli.

Channel Sales Manager

Cerritos, CA · On-site

$158K/yr

... M setup: source attribution, pipeline review structure, stage-gate criteria for both tracks * Sales ... Retail channel or big-box buyer experience * Early-stage or high-growth company background (50-200 ...

Reli.

Channel Sales Manager

Cerritos, CA

$100K - $150K/yr

... M setup: source attribution, pipeline review structure, stage-gate criteria for both tracks * Sales ... Retail channel or big-box buyer experience * Early-stage or high-growth company background (50-200 ...

TAC Infosec

$179K/yr

Apply For This Role WHAT YOU'LL BE DOING - To incubate and grow sales for cyber security - vulnerability management products. - Build Reseller & Channel Partners in the USA - Managing and growing our ...

Block

Channel Sales Manager - Reseller

Los Angeles, CA · On-site

$163K/yr

... help sellers sell online, manage inventory, offer buy now, pay later functionality, book ... The Role The Reseller Channel Partnerships team is responsible for defining, establishing, and ...

Block

Channel Sales Manager - Reseller

Bodega Bay, CA · On-site

$180K/yr

... help sellers sell online, manage inventory, offer buy now, pay later functionality, book ... The Role The Reseller Channel Partnerships team is responsible for defining, establishing, and ...

VERVE CLOUD INC

Channel Sales Manager I

San Diego, CA · On-site +1

$75K/yr

The Opportunity We're looking for a high-impact Channel Sales Manager who thrives on building relationships, driving revenue through partnerships, and bringing energy to every interaction. In this ...

Verve Cloud

Channel Sales Manager I

San Diego, CA · On-site +1

$75K/yr

The Opportunity We're looking for a high-impact Channel Sales Manager who thrives on building relationships, driving revenue through partnerships, and bringing energy to every interaction. In this ...

Verve Cloud, Inc.

Channel Sales Manager I

San Diego, CA · On-site

$75K/yr

The Opportunity We're looking for a high-impact Channel Sales Manager who thrives on building relationships, driving revenue through partnerships, and bringing energy to every interaction. In this ...

Verkada

Channel Sales Manager, Bay Area

San Mateo, CA

$173K/yr

About the Role As a Channel Sales Manager , you'll be pivotal in scaling Verkada's reach and impact by developing and managing a network of high-performing reseller partners. You'll be responsible ...

Verkada

Channel Sales Manager, Bay Area

San Mateo, CA · On-site

$173K/yr

About the Role As a Channel Sales Manager , you'll be pivotal in scaling Verkada's reach and impact by developing and managing a network of high-performing reseller partners. You'll be responsible ...

Verkada

Channel Sales Manager, Bay Area

San Mateo, CA · On-site

$173K/yr

About the Role As a Channel Sales Manager , you'll be pivotal in scaling Verkada's reach and impact by developing and managing a network of high-performing reseller partners. You'll be responsible ...

Verkada

Channel Sales Manager, Bay Area

San Mateo, CA · On-site

$173K/yr

About the Role As a Channel Sales Manager , you'll be pivotal in scaling Verkada's reach and impact by developing and managing a network of high-performing reseller partners. You'll be responsible ...

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All JobsChannel Sales JobsChannel Sales Manager JobsChannel Sales Manager Jobs in California

Channel Sales Manager information

See California salary details

$58.2K

$141.2K

$151K

How much do channel sales manager jobs pay per year?

As of Aug 19, 2026, the average yearly pay for channel sales manager in California is $141,226.00, according to ZipRecruiter salary data. Most workers in this role earn between $150,000.00 and $150,000.00 per year, depending on experience, location, and employer.

What is a channel sales manager?

A channel sales manager facilitates indirect sales deals to third-party resellers of goods and services. Job duties include training a sales team, building relationships with dealers and resellers, educating retail managers about products, developing sales strategies, and meeting sales objectives. The qualifications for a career as a channel sales manager are a bachelor’s degree in business or marketing, substantial experience in business development and sales, creative problem-solving skills, and leadership abilities.

What is a channel sales manager?

A Channel Sales Manager is a professional responsible for developing and managing relationships with third-party partners, such as distributors, resellers, or agents, to sell a company’s products or services. They create strategies to increase sales through these channels, provide support and training, and ensure partners meet sales targets. Channel Sales Managers also analyze market trends and collaborate with internal teams to optimize channel performance.

What are the key skills and qualifications needed to thrive as a channel sales manager, and why are they important?

To thrive as a Channel Sales Manager, you need expertise in sales strategy, partner relationship management, and a solid understanding of channel sales models, often supported by a degree in business or marketing. Familiarity with CRM software, partner portals, and sales analytics tools is typically required, along with relevant certifications like Certified Channel Sales Professional (CCSP). Exceptional communication, negotiation, and networking skills help build strong alliances and drive partner performance. These competencies are crucial for expanding market reach, optimizing channel partner productivity, and achieving revenue targets.

How does a channel sales manager typically collaborate with partners and internal teams to drive sales growth?

As a Channel Sales Manager, you will frequently collaborate with external partners such as resellers, distributors, and system integrators to develop joint business plans, provide product training, and align on sales targets. Internally, you will work closely with marketing, product, and support teams to ensure partners have the resources and information needed to succeed. Success in this role relies on clear communication, building strong relationships, and proactively addressing partner needs to maximize mutual growth. Regular meetings, performance reviews, and co-marketing activities are common aspects of your weekly responsibilities.

What is the difference between Channel Sales Manager vs Sales Account Executive?

AspectChannel Sales ManagerSales Account Executive
Primary FocusManaging channel partner relationships and developing indirect sales channelsDirectly selling products/services to individual clients or businesses
Work EnvironmentCollaborates with partners, manages channel programs, often in a team settingEngages directly with prospects and clients, often in a solo or small team setting
Required CredentialsSales experience, industry knowledge, sometimes certifications in sales or channel managementSales experience, strong communication skills, often a background in direct sales

The main difference is that a Channel Sales Manager focuses on building and managing relationships with channel partners to expand sales, while a Sales Account Executive directly sells to individual customers. Both roles require sales skills and industry knowledge but differ in their target audiences and work environments.

How much do channel sales managers make in the US?

Channel sales managers in the US typically earn an average salary between $80,000 and $130,000 annually, depending on experience, industry, and location. Compensation may also include bonuses, commissions, and benefits, reflecting their role in developing partner networks and driving sales growth.
More about Channel Sales Manager jobs

What are the most commonly searched types of Channel Sales jobs in California?

The most popular types of Channel Sales jobs in California are:

What are popular job titles related to Channel Sales Manager jobs in California?

For Channel Sales Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Channel Sales Manager jobs in California look for?

The top searched job categories for Channel Sales Manager jobs in California are:

What cities in California are hiring for Channel Sales Manager jobs?

Cities in California with the most Channel Sales Manager job openings:

Channel Sales Manager jobs near you
Infographic showing various Channel Sales Manager job openings in California as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $141,226 per year, or $67.9 per hour.

Channel Sales Manager

Reli.

Cerritos, CA • On-site

$158K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 3 days ago

Job description

Reli. is a high-growth eCommerce company doing high 8-figures in annual revenue, primarily through Amazon (www.amazon.com/reli) and our Shopify store. We service 10,000+ orders daily for over 1,000,000+ unique customers, including Marvel, Domino's, and Lululemon and we're proud of the strong, upbeat culture and dynamic startup feel we've built along the way.
 
Overview
 
This is a dual-track B2B sales role and we mean that genuinely, not as a hedge. You'll own two distinct revenue opportunities that run in parallel, each with its own buyer profile, sales motion, and ceiling.
  • Track 1 - Physical Products
Reli.'s catalog - trash bags and can liners, polymailers, foodservice disposables, gloves and PPE, paper bags, food storage, and more is already a proven business at scale. The B2B opportunity here is large and under-penetrated outside Amazon.
Your buyers: office managers, warehouse and procurement leads, facility managers, restaurant operators, hospitality buyers. Relationship-driven, volume-focused, repeatable
  • Track 2 - Rel.ai Agentic Software
Rel.ai is an agentic intelligence layer for eCommerce sellers - an AI copilot that thinks, analyzes, and acts across advertising, product, and supply chain decisions. Launching in 2026, this is a greenfield commercial motion with no existing playbook.
Your buyers: CTOs, VPs of eCommerce, Founders of scaling DTC brands. Consultative, technically engaged, high-stakes
 
Both tracks matter. Neither is a ramp-up or a fallback. We're being direct about this upfront: we're looking for someone who finds both motions genuinely interesting not someone who tolerates one to get to the other.
What Makes This Role Exciting
  • You're the first dedicated hire across both tracks - no legacy process to inherit and real influence over how both get built
  • Reporting directly to the Founder/CEO with genuine visibility into company direction
  • Selling a software product that doesn't exist anywhere else, to buyers who are actively looking for this kind of solution
  • Physical product pipeline that's already proven at scale - you're not convincing buyers there's demand, you're converting it
  • Defined path to Director and VP-level scope as the function scales; internal promotion is core to how Reli. operates
  • AI-native from day one - the sales stack, outreach, prospecting, and analytics are built around what's actually possible in 2026, not retrofitted from a legacy process.
Key Responsibilities

Physical Product Sales

  • Source and close B2B deals across Reli.'s physical catalog through outbound outreach, conferences, and network development
  • Manage mid-market buyer relationships with office managers, procurement leads, warehouse buyers, and facility managers
  • Build enterprise and big-box retail pipeline for Year 2 revenue (12-18 month cycles)
  • Close inbound B2B opportunities from marketing and partner referrals

Rel.ai Software Sales

  • Own the full commercial motion for Rel.ai from launch day one: outbound, demos, pricing, negotiation, close, and expansion
  • Build the initial ICP, prospecting playbook, and demo narrative from scratch
  • Sell to CTOs, VPs of eCommerce, and Founders at scaling eCommerce brands
  • Feed weekly product signal back to the Rel.ai team based on what you're hearing in the field

Function Building

  • CRM setup: source attribution, pipeline review structure, stage-gate criteria for both tracks
  • Sales process documentation for physical products and Rel.ai - separately designed, since the motions are different
  • KPI dashboard and AI-native tooling stack (research, prospecting, pipeline analytics)

Team Leadership

  • Manage one direct report from day one; design their evolved role and comp in your first 60 days
  • Design their evolved role and comp structure in your first 60 days
  • Hire and onboard Year 2+ team members; team scale target is 3-5 by end of Year 2
Qualifications
Requirements:
  • Bachelor's degree in business, marketing, communications, or related field
  • 6-10 years of B2B sales experience with a consistent track record of meeting or exceeding quota
  • Proven comfort running two distinct sales motions simultaneously - physical goods and software, or a similar split
  • Real player-coach experience: personal quota + coaching and mentoring scope
  • Comfortable building pipeline from scratch; cold outreach, conferences, network-building
  • Systems thinker: you write SOPs naturally and treat CRM hygiene as part of the craft
  • Thrives in ambiguity; does best work when the playbook is still being written
  • Genuine, current knowledge of AI-native sales tools - not just familiarity, but actual use
Nice to Have:
  • SaaS or early-stage software sales experience
  • Physical goods, distribution, foodservice, hospitality, janitorial, or packaging B2B experience
  • Retail channel or big-box buyer experience
  • Early-stage or high-growth company background (50-200 employees)
  • Hands-on experience deploying AI sales tooling for research, prospecting, or pipeline analytics
Who This Role is a Fit For
You've sold across different buyer types and found it more interesting than grinding one motion. You can code-switch between a warehouse procurement conversation on Tuesday and a CTO demo on Thursday without it feeling like whiplash. You like building things from scratch and get motivated by the question of what the process should be not just executing an existing one. You've kept up with how AI is changing sales and have a real point of view on it  and you're ready to build a function that operates that way from day one.
Why Reli.

A collaborative, innovative work environment that values growth and continuous learning. Opportunities to shape the development landscape and make a real impact. Comprehensive benefits and competitive compensation aligned with industry standards.

  • High-visibility role with regular exposure to leadership
  • Defined Growth Plan with structured opportunities for promotion and raises
  • Hybrid schedule (Cerritos HQ; in-office Tue/Thu; remote Mon/Wed/Fri)
  • 15 days PTO to start, +1 per year of tenure
  • 11 paid holidays (in addition to PTO)
  • Medical, dental, vision (Blue Shield PPO or HMO)
  • 401(k) with employer match
  • Monthly wellness stipend up to $260
  • Life insurance
  • Regular team events and happy hours

Hybrid Remote - Reli. is headquartered in Cerritos, CA. Our work-from-home days are Mondays, Wednesdays, and Fridays. In-office days are Tuesdays and Thursdays

 
$100,000 - $150,000 a year
This role includes a performance-based variable component in addition to base salary.
  • Year 1 Variable Guarantee: 25% of your variable target is guaranteed in Year 1
  • Performance Accelerator: Exceed 100% of target and your commission rate increases to 1.5x on all additional production, effective immediately
  • Three-tier commission structure 
  • Competitive OTE for senior B2B sales
Growth Plan
Reli.'s cornerstone core value is Supporting Happiness. Included within that core value is cultivating the professional growth of Reli. team members.
Each Reli. team member is provided with a Growth Plan that lays out opportunities for promotions and compensation raises in recognition of strong performance and contributions. For team members who show impactful performance and contribution, there will be opportunities for multiple compensation raises a year.
 
Equal Opportunity Employer
Reli. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
 
About Reli.
Reli. is a minority-owned and family-owned company headquartered in Cerritos, CA, with three strategically located distribution centers nationwide. We are a growing company built around strong values and making an impact, providing a variety of products to make daily lives easier for our business and consumer customers.
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