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Retail Channel Manager Jobs in California (NOW HIRING)

ASUS

Senior Account Manager - Retail & Channel

Fremont, CA · On-site

$100K - $150K/yr

The Sr. Account Manager - Retail/Channel champions business growth by uncovering new opportunities, developing retail and channel accounts through ASUS OPBG solutions, executing key initiatives, and ...

Apple

Sales Channel Performance Manager

Cupertino, CA · On-site

$187K/yr

... of retail points of sale and how effectively they convert that presence into sell-through ... Description As our Channel Performance Manager, you'll architect and drive the programs that ...

Vesync

Sr. Product Marketing Manager (Retail)

Tustin, CA · On-site

$148.50 - $181.50/hr

Develop and Execute Retail Channel Growth Models * Create and implement channel‑specific models ... Experience collaborating with sales teams and managing P&L drivers such as pricing, promotions, and ...

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Retail Channel Manager information

What is the difference between Retail Channel Manager vs Sales Associate?

AspectRetail Channel ManagerSales Associate
ResponsibilitiesOversees multiple retail channels, develops strategies, manages relationships with partnersAssists customers, processes sales, maintains product displays
Required SkillsSales strategy, channel management, communication, analyticsCustomer service, product knowledge, communication
Work EnvironmentOffice-based, retail stores, multi-channel settingsRetail stores, customer-facing roles
Common CertificationsSales, marketing, or business management certificationsCustomer service or sales certifications

The Retail Channel Manager focuses on managing and optimizing multiple sales channels and strategic partnerships, requiring broader business and management skills. In contrast, a Sales Associate primarily interacts directly with customers in retail stores, focusing on sales and customer service. Both roles are essential in retail but differ significantly in scope and responsibilities.

How much do retail channel managers make in the US?

Retail channel managers in the US typically earn an average salary between $70,000 and $120,000 annually, depending on experience, location, and company size. They often oversee multiple retail outlets or distribution channels and require strong leadership and strategic planning skills.

What are the key skills and qualifications needed to thrive as a retail channel manager, and why are they important?

To thrive as a Retail Channel Manager, you need expertise in sales strategy, channel development, and relationship management, often supported by a degree in business or marketing. Familiarity with CRM software, inventory management systems, and retail analytics tools is typically required. Strong negotiation skills, analytical thinking, and effective communication set top performers apart in this role. These skills are crucial for optimizing retail partnerships, driving sales growth, and ensuring seamless coordination across multiple channels.

What are some common challenges retail channel managers face when aligning multiple retail partners with brand strategy?

Retail Channel Managers often encounter the challenge of ensuring consistent brand messaging and customer experience across diverse retail partners, each with their own priorities and sales approaches. Balancing the needs and expectations of different retailers while maintaining compliance with brand standards requires strong communication and negotiation skills. Additionally, adapting to varying market conditions and managing inventory levels across channels can be complex. Building strong relationships with retail partners and regularly providing training and support are essential for overcoming these challenges.

What does a retail channel manager do?

A Retail Channel Manager is responsible for overseeing and optimizing the relationship between a company and its retail partners. Their main duties include developing strategies to increase sales through retail channels, managing product placement and promotions, and ensuring that retail partners are aligned with the company's goals. They also analyze sales data, provide training to retail staff, and address any issues that arise in the retail environment. The role requires strong communication, negotiation, and analytical skills to drive growth and maintain strong partnerships.
What are popular job titles related to Retail Channel Manager jobs in California? For Retail Channel Manager jobs in California, the most frequently searched job titles are:
What job categories do people searching Retail Channel Manager jobs in California look for? The top searched job categories for Retail Channel Manager jobs in California are:
What cities in California are hiring for Retail Channel Manager jobs? Cities in California with the most Retail Channel Manager job openings:
Retail Channel Manager jobs near you
Infographic showing various Retail Channel Manager job openings in California as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, 2% Temporary, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution.

Retail Channel Marketing Coordinator (Korean Bilingual)

SBT Global, Inc.

Irvine, CA

Full-time

Posted 26 days ago

Job description

Company Description

Onsite

Full Time

Salary: $50,000 ~ 60,000 (DOE)

Korean Bilingual Required

Job Description

We are seeking a highly organized and performance-driven Retail Channel Marketing Coordinator to support retail and distribution channel growth across North America. This role will focus on assisting with channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate will assist in translating brand strategy into retail activation and measurable results.


Key Responsibilities:
1. Retail Channel Execution

  • Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco,
  • specialty beauty, grocery)
  • Coordinate in-store promotions, endcaps, and secondary placements
  • Assist in promotional calendars and ensure timely execution
  • Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)

2. Trade Marketing & Promotion Support

  • Assist in tracking and managing TPDs, markdown programs, and co-op initiatives
  • Support retailer line reviews with marketing decks and performance insights
  • Coordinate promotional forecasting with Sales and Operations teams
  • Assist in monitoring trade spend ROI and effectiveness

3. Campaign & Content Coordination

  • Assist in aligning digital campaigns with retail launch timelines
  • Coordinate with creative teams for channel-specific assets
  • Assist in assuring brand consistency across all retail touchpoints
  • Support influencer or paid media activations tied to retail events

4. Reporting & Analytics

  • Track sell-through lift during promotional periods
  • Prepare weekly/monthly channel performance reports
  • Analyze campaign performance and provide optimization recommendations
  • Support executive-level reporting for key accounts

5. Cross-Functional Collaboration

  • Work closely with Sales, Operations, and Finance to ensure smooth execution
  • Coordinate with brand partners for product updates and marketing alignment
  • Assist in inventory planning alignment for major campaigns
     
Qualifications

Required Experience:

  • Korean/English Bilingual 
  • Bachelor’s degree in Marketing, Business, or related field
  • 1-3 years experience in channel marketing, trade marketing, or retail marketing
  • Experience in Beauty, Skincare, or CPG preferred
  • Strong Excel and reporting skills
  • Experience with retail promotional programs
  • Highly organized with strong project management ability
  • Strong communication and collaboration skills

Preferred Experience:

  • Experience working with national retail chains
  • Knowledge of sell-in vs. sell-through dynamics
  • Experience with retail media platforms
  • Familiarity with trade spend management

Additional Information

All your information will be kept confidential according to EEO guidelines.