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Activation Manager Jobs (NOW HIRING)

Advantage Solutions

Brand Activation Manager

Orlando, FL · On-site

$68K - $78K/yr

Temporary Brand Activation Manager : 8/5 - 12/8 Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive ...

Crayola

Brand Activation Manager

Easton, PA

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in ...

Crayola

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in ...

Cypress HCM

Brand Activation Manager

Santa Clara, CA

$65 - $88/hr

Brand Activation Manager We are looking for a highly organized and detail-oriented Brand Activation Manager Contractor to support the Brand Marketing team. This individual will be crucial in the ...

Crayola LLC

Brand Activation Manager

Easton, PA

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in ...

Roku

Brand Activation Manager

New York, NY · Hybrid

$85K - $95K/yr

The Brand Activation Manager will also manage campaign escalations and ensure appropriate resolution, especially on priority Accounts. A balance of strong project management experience, a client ...

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Activation Manager information

What are some common challenges faced by Activation Managers when launching new campaigns?

Activation Managers often encounter challenges such as aligning cross-functional teams, managing tight deadlines, and ensuring campaigns resonate with the target audience. Coordinating between creative, sales, and digital teams requires strong communication and organizational skills. Additionally, adapting to last-minute changes in client objectives or market trends can test flexibility and problem-solving abilities. Successfully navigating these challenges allows Activation Managers to execute impactful campaigns and demonstrate their value to both clients and internal stakeholders.

What are Activation Managers?

Activation Managers are professionals responsible for planning, coordinating, and executing marketing campaigns or brand activations. They work closely with clients, creative teams, and vendors to ensure that marketing initiatives are delivered effectively and on time. Their role often includes developing strategies to engage target audiences, managing budgets, analyzing campaign performance, and optimizing future activations. Activation Managers play a key part in bringing brands to life through memorable experiences and ensuring that marketing goals are met.

What are the key skills and qualifications needed to thrive as an Activation Manager, and why are they important?

To thrive as an Activation Manager, you need expertise in project management, marketing strategy, and event execution, often backed by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, and analytics systems like Salesforce or HubSpot is typically required. Strong organizational skills, creativity, and effective communication help drive cross-functional collaboration and deliver impactful campaigns. These abilities are crucial for ensuring seamless campaign rollouts that meet client objectives and maximize brand engagement.

What is the difference between Activation Manager vs Marketing Coordinator?

AspectActivation Manager
Primary RoleOversees brand activations, experiential marketing campaigns, and event execution to engage consumers directly.
Required SkillsProject management, event planning, vendor coordination, marketing strategy, communication skills.
Work EnvironmentOften works on-site at events, in marketing departments, or with agencies.
Common CertificationsMarketing certifications, event management credentials, project management certifications.

While both roles involve marketing activities, an Activation Manager focuses on executing live brand experiences and events, whereas a Marketing Coordinator handles broader marketing tasks, including campaign support and administrative duties. Activation Managers typically lead specific experiential projects, requiring specialized event skills, while Marketing Coordinators support overall marketing strategies across channels.

More about Activation Manager jobs
What cities are hiring for Activation Manager jobs? Cities with the most Activation Manager job openings:
What are the most commonly searched types of Activation jobs? The most popular types of Activation jobs are:
What states have the most Activation Manager jobs? States with the most job openings for Activation Manager jobs include:
What job categories do people searching Activation Manager jobs look for? The top searched job categories for Activation Manager jobs are:
Activation Manager jobs near you
Infographic showing various Activation Manager job openings in the United States as of June 2026, with employment types broken down into 68% Full Time, 6% Part Time, 22% Temporary, 3% Contract, and 1% Summer. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution.

Brand Activation Manager

Mitchell Companies

Nottingham, MD • On-site

$50K - $55K/yr

Full-time

Posted 11 days ago

Job description

JOB DESCRIPTION

Position: Brand Activation Manager

Reports to: Sales Manager

Job Summary

The Brand Activation Manager is responsible for planning, selling, executing, and evaluating brand activation programs, sampling events, sponsorships, and promotional activities within assigned markets. This role focuses on driving brand awareness, consumer engagement, and sales growth through effective activation strategies and strong partnerships with key accounts, distributors, and internal sales teams. The Brand Activation Manager oversees Brand Ambassadors, manages event execution, and ensures all program objectives and key performance indicators are achieved.

Essential Duties and Responsibilities

  1. Brand Activation and Program Management
  • Develop and execute comprehensive activation strategies to achieve sales, marketing, and brand objectives.
  • Sell brand programming and promotional opportunities into key accounts.
  • Lead the planning and execution of brand activations, sampling events, sponsorships, special events, and promotions.
  • Monitor event execution and ensure all key brand performance indicators (KPIs) are achieved.
  • Perform pre-calls and event preparation checklists to ensure successful execution.
  • Manage events in person and serve as the primary point of contact during activations.
  • Prepare activation recaps and reports that evaluate event performance and effectiveness.
  1. Account and Relationship Management
  • Establish and maintain strong working relationships with key accounts, distributors, and internal sales teams.
  • Communicate brand objectives, promotional initiatives, and activation opportunities to key stakeholders.
  • Collaborate with sales teams to support account development and promotional execution.
  • Assist in the analysis of sales, market, and territory data to identify opportunities and address underperforming accounts.
  1. Brand Ambassador Management
  • Provide ongoing coaching, guidance, and support to ensure alignment with company goals and brand standards.
  • Manage weekly event execution and performance reporting for the Brand Ambassador team.
  • Conduct audits and evaluations to ensure quality execution and compliance with company expectations.
  • Approve timesheets and monitor team productivity and accountability.
  1. Asset, Budget, and Reporting Management
  • Manage local activation assets, promotional materials, merchandise, and event equipment.
  • Ensure Brand Ambassadors are properly equipped for all sampling and promotional activities.
  • Track, manage, and reconcile activation budgets and expenses.
  • Submit required program deliverables accurately and on time, including:
    • Expense reports
    • Weekly recaps
    • Brand Ambassador survey audits
    • Timesheet approvals
    • Event performance metrics
  • Maintain accurate records and provide regular reports to management.

Education and Experience

  • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
  • Minimum of 2 years of beverage supplier, distributor, or related industry experience.
  • Prior experience in event production, brand activation, experiential marketing, or promotional event management preferred.
  • Experience managing Brand Ambassadors or promotional teams preferred.
  • Experience working with wholesalers, retail accounts, and sampling programs preferred.

Knowledge, Skills, and Abilities

  • Strong leadership and team management skills.
  • Excellent written and verbal communication skills.
  • Strong organizational and project management abilities.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Proficient in Microsoft Office Suite, including Excel and PowerPoint.
  • Ability to analyze event performance, sales trends, and market data.
  • Strong relationship-building and presentation skills.
  • Knowledge of local events, nightlife, and alcohol beverage industry regulations.
  • Professional demeanor and strong work ethic.
  • Ability to work independently and collaboratively within a team environment.

Physical Requirements

  • Ability to lift, carry, transport, and set up promotional materials and event assets.
  • Regular standing, walking, bending, reaching, and lifting during event execution.
  • Ability to work extended periods at events and promotional activations.
  • Frequent travel within the assigned territory.

Work Environment

  • Work is performed in a combination of office, retail, on-premise, event, and outdoor environments.
  • Frequent travel within the assigned territory is required using personal transportation.
  • Schedule may include evenings, nights, weekends, holidays, and occasional overtime based on business needs and event schedules.
  • Must be available to work 40+ hours per week.

Licenses and Certifications

  • Must be at least 21 years of age.
  • Valid driver's license and acceptable driving record required.
  • Must maintain reliable transportation.
  • Must have access to a personal smartphone for communication and reporting.
  • Must have access to a computer with Microsoft Office and reliable internet access.

Additional Information

This job description is intended to describe the general nature and level of work being performed. It is not an exhaustive list of all responsibilities, duties, and skills required. Management reserves the right to assign or reassign other related duties and responsibilities as needed to meet organizational needs.

Equal Employment Opportunity Statement

Mitchell Companies is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law.


Employment offers are conditional and subject to the satisfactory completion of a background check and drug screening. Failure to meet the company’s established criteria may result in withdrawal of the employment offer.