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Activation Manager Jobs (NOW HIRING)

Crayola

Brand Activation Manager

Easton, PA

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in ...

Cypress HCM

Brand Activation Manager

Santa Clara, CA · On-site

$65 - $88/hr

Brand Activation Manager We are looking for a highly organized and detail-oriented Brand Activation Manager Contractor to support the Brand Marketing team. This individual will be crucial in the ...

Watermill Express LLC

Brand Activation Manager

Phoenix, AZ · On-site +1

$55K/yr

The Brand Activation Manager (BAM) is responsible for executing and growing the local presence of Watermill Express within their market and is known as the local marketing expert. This role serves as ...

Crayola

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in ...

Crayola LLC

Brand Activation Manager

Easton, PA

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in ...

MrBeast

Brand Activation Manager

New York, NY · On-site

About the Role As the Brand Activation Manager at MrBeast , you are the operational engine and the "hot standby" for our Brand Activation Leads. We produce high-stakes, unscripted content where plans ...

MrBeast

Brand Activation Manager

New York, NY

About the Role As the Brand Activation Manager at MrBeast , you are the operational engine and the "hot standby" for our Brand Activation Leads. We produce high-stakes, unscripted content where plans ...

Mars

Shopper Activation Manager

Cincinnati, OH · On-site +1

The Shopper Activation Manager will lead and ownonsite andoffsitemediastrategy and executionwithin their respective Retailer's Media Networkto support sales objectives and financial targets. This ...

Mars

Shopper Activation Manager

Scottsdale, AZ · On-site +1

The Shopper Activation Manager will lead and ownonsite andoffsitemediastrategy and executionwithin their respective Retailer's Media Networkto support sales objectives and financial targets. This ...

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Activation Manager information

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$25.5K

$66.5K

$141K

How much do activation manager jobs pay per year?

As of Jun 8, 2026, the average yearly pay for activation manager in the United States is $66,542.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $83,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Activation Managers when launching new campaigns?

Activation Managers often encounter challenges such as aligning cross-functional teams, managing tight deadlines, and ensuring campaigns resonate with the target audience. Coordinating between creative, sales, and digital teams requires strong communication and organizational skills. Additionally, adapting to last-minute changes in client objectives or market trends can test flexibility and problem-solving abilities. Successfully navigating these challenges allows Activation Managers to execute impactful campaigns and demonstrate their value to both clients and internal stakeholders.

What are Activation Managers?

Activation Managers are professionals responsible for planning, coordinating, and executing marketing campaigns or brand activations. They work closely with clients, creative teams, and vendors to ensure that marketing initiatives are delivered effectively and on time. Their role often includes developing strategies to engage target audiences, managing budgets, analyzing campaign performance, and optimizing future activations. Activation Managers play a key part in bringing brands to life through memorable experiences and ensuring that marketing goals are met.

What are the key skills and qualifications needed to thrive as an Activation Manager, and why are they important?

To thrive as an Activation Manager, you need expertise in project management, marketing strategy, and event execution, often backed by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, and analytics systems like Salesforce or HubSpot is typically required. Strong organizational skills, creativity, and effective communication help drive cross-functional collaboration and deliver impactful campaigns. These abilities are crucial for ensuring seamless campaign rollouts that meet client objectives and maximize brand engagement.

What is the difference between Activation Manager vs Marketing Coordinator?

AspectActivation Manager
Primary RoleOversees brand activations, experiential marketing campaigns, and event execution to engage consumers directly.
Required SkillsProject management, event planning, vendor coordination, marketing strategy, communication skills.
Work EnvironmentOften works on-site at events, in marketing departments, or with agencies.
Common CertificationsMarketing certifications, event management credentials, project management certifications.

While both roles involve marketing activities, an Activation Manager focuses on executing live brand experiences and events, whereas a Marketing Coordinator handles broader marketing tasks, including campaign support and administrative duties. Activation Managers typically lead specific experiential projects, requiring specialized event skills, while Marketing Coordinators support overall marketing strategies across channels.

More about Activation Manager jobs
What cities are hiring for Activation Manager jobs? Cities with the most Activation Manager job openings:
What are the most commonly searched types of Activation jobs? The most popular types of Activation jobs are:
What states have the most Activation Manager jobs? States with the most job openings for Activation Manager jobs include:
What job categories do people searching Activation Manager jobs look for? The top searched job categories for Activation Manager jobs are:
Activation Manager jobs near you
Infographic showing various Activation Manager job openings in the United States as of May 2026, with employment types broken down into 6% Full Time, 88% Part Time, and 6% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $66,542 per year, or $32 per hour.
Omni Activation Manager

Omni Activation Manager

Fresh Del Monte Produce Company

Pittsburgh, PA • On-site

$100K - $140K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago

Job description

Fresh Del Monte Produce Inc. is a global leader in the production, distribution, and marketing of fresh, value-added, and shelf-stable fruits and vegetables under our Fresh and Foods divisions. Our diverse product portfolio proudly bears the Del Monte® brand and also includes prepared fruits and vegetables, juices, beverages, snacks, and desserts - available in over 80 countries worldwide. With operations spanning more than 35 countries, we’ve proudly been nourishing families for over 135 years.


Benefits We Offer Include:

  • Medical, Dental & Vision Insurance
  • 401(k) with company match
  • Employer‑paid life & disability insurance
  • Flexible Spending Accounts (FSA)
  • Paid Time Off (PTO)
  • 7 Company Paid Holidays
  • 24/7 Telemedicine & Employee Assistance Program
  • Optional voluntary benefits (legal, accident, identity protection)
  • Eligibility on the first of the month following your hire date


Purpose of Position:


Del Monte Foods is the Foods Division of Fresh Del Monte, a global grower, producer and marketer of fresh, value-added, and shelf-stable produce. Del Monte Foods has a powerful portfolio of brands, including the iconic Del Monte®, Contadina® and S&W®. We are currently seeking an Omnichannel Activation Manager. The Omnichannel Activation Manager is responsible for developing and implementing omnichannel strategies which support key brand and retail customer initiatives that will drive sales and market share growth. To build these activation plans, this person must be able to assess and integrate business opportunities and key activation strategies, driving maximum return for our brands within assigned accounts. This person must have demonstrated experience building customer relationships, executing retail/shopper media and driving influence with cross-functional teams.


This role can be performed at the following preferred locations, Rogers-Arkansas, Pittsburgh-Pennsylvania, or Coral Gables-Florida. Remote candidates in Arkansas, Pennsylvania, Florida, California, and other designated States will also be considered.


Accountabilities:

  • Marry brand and retailer category objectives to build customer-specific strategies that achieve business objectives at assigned accounts, leveraging shopper insights and past program performance data
  • Develop and execute omnichannel programming from Retail and In-Store Shopper Tactics, like signage, demos, or direct mailers, to 1st and 3rd party digital programs, like Social through Retailer Channels, Digital Coupons, Programmatic Banners, Retail Search, etc.
  • Oversee digital shelf content creation and syndication, leveraging data and insights to ensure items are visible and optimized for conversion
  • Leverage external brand partnerships to maximize program impact, as needed
  • Brief creative and execution partners on activations, providing clear guidance on success criteria and ensure messaging aligns with program objectives, brand IMC/style guides and retail specifications
  • Establish KPIs; utilizing campaign analytics, customer consumption and share data to optimize media and measure results that positively drive sales/share growth for our brands and the Retailer’s category
  • Ensure cost estimates have been approved by internal stakeholders and activation plans have been socialized
  • Support customer meetings with omnichannel strategies, plans, program results and other sales tools
  • Support budget tracking and communication with Finance partners and invoice processing
  • Participate in the annual customer planning process and the integrated marketing communications process to influence and build actionable growth plans for our brands and customers
  • Build trusted partnerships, both internally and externally, to achieve shared goals. Internal stakeholders include Sales Business Unit Leads, Category Insights, Customer Development and Strategy, as well as Finance
  • Play critical role in educating internal stakeholders on program performance as well as incremental opportunities as they pertain to assigned accounts
  • Understand key drivers of activation performance and proactively explore new capabilities and activation partners that can deliver on business objectives
  • Develop strong understanding of Retailer strategies, category dynamics, and consumer behavior
  • Help the team deliver volume and profit expectations

Minimum Skills Required

  • Bachelor’s Degree
  • Experience in Retail Activation, preferably supporting accounts like Walmart, Amazon and/or Instacart.
  • 5+ years of experience in CPG Industry, or related field
  • Experience in Retail Media, Shopper Media and/or eCommerce Activation
  • Strong Project Management


Preferred:

  • MBA
  • Shopper/Retail Marketing, eCommerce, or Omnichannel Marketing experience
  • Experience in Retail Activation


***Please note: This position does not qualify for relocation expenses. ***

Fresh Del Monte Produce Inc. is a global leader in the production, distribution, and marketing of fresh and fresh-cut fruits and vegetables. Our diverse product portfolio also includes prepared fruits and vegetables, juices, beverages, snacks, and desserts—available in over 80 countries worldwide. With operations spanning more than 35 countries, we’ve proudly been nourishing families for over 135 years.

We are committed to maintaining a drug-free workplace and are proud to be an Equal Opportunity Employer. Fresh Del Monte and its affiliates do not discriminate based on race, color, religion, national origin, age, disability, gender, veteran status, or any other characteristic protected by applicable law. We also participate in E-Verify* where applicable, to ensure employment authorization eligibility. Driven by our core values—Excellence, Care, Passion, Trust, and Creativity—we invite you to explore our career opportunities and join our FRESH team.