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Brand Innovation Jobs (NOW HIRING)

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Brand Innovation information

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How much do brand innovation jobs pay per hour?

As of Jul 22, 2026, the average hourly pay for brand innovation in the United States is $18.94, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $22.12 per hour, depending on experience, location, and employer.

What is the difference between Brand Innovation vs Brand Manager?

AspectBrand InnovationBrand Manager
Primary FocusDeveloping new brand strategies, products, and creative conceptsManaging and maintaining the overall brand image and marketing campaigns
Required SkillsCreativity, market research, product developmentMarketing, communication, project management
Work EnvironmentInnovative teams, product development labs, marketing agenciesMarketing departments, advertising agencies, corporate offices
Common UsageInvolved in conceptualizing and launching new brand initiativesOverseeing brand consistency and campaign execution

While both roles focus on branding, Brand Innovation emphasizes creating new brand strategies and products, whereas a Brand Manager concentrates on managing and executing the existing brand image and campaigns. Understanding these differences helps organizations align roles with their strategic goals.

What does brand innovation mean?

Brand innovation involves developing new ideas, strategies, or products to enhance a company's brand and differentiate it in the market. It requires creativity, market research, and an understanding of consumer needs to create fresh brand experiences and maintain competitive advantage.

What kind of jobs in media bring in $150,000 a year?

High-level media roles such as media directors, senior marketing managers, and executive producers often earn $150,000 or more annually, especially in large organizations or with extensive experience. These positions typically require strong leadership skills, industry expertise, and proficiency with digital tools and analytics.

What are careers in innovation?

Careers in innovation involve developing new ideas, products, or processes to improve businesses or industries. Roles may include innovation manager, product developer, or R&D specialist, often requiring skills in creativity, problem-solving, and familiarity with industry tools or methodologies like design thinking or agile. These careers are common in technology, consumer goods, and service sectors, and may require relevant education or experience in innovation management or related fields.

What are the key skills and qualifications needed to thrive in Brand Innovation, and why are they important?

To thrive in Brand Innovation, you need expertise in market research, creative strategy, and brand management, often supported by a degree in marketing, business, or a related field. Familiarity with design software, analytics platforms, and trend forecasting tools is common, and certifications in digital marketing or brand strategy can be advantageous. Strong communication, adaptability, and creative problem-solving skills set candidates apart in this role. These skills are crucial for developing breakthrough brand strategies that resonate with consumers and drive business growth in a competitive marketplace.

What is brand innovation?

Brand innovation refers to the process of creating new ideas, strategies, or products that help a brand stand out in the market and remain relevant to consumers. This can include launching new products, adopting innovative marketing techniques, or refreshing a brand's identity to better connect with customers. The goal of brand innovation is to differentiate a company from its competitors and drive long-term growth by meeting changing consumer needs and expectations.

How does a Brand Innovation professional typically collaborate with other departments to drive successful projects?

Brand Innovation professionals often work closely with marketing, product development, and research teams to identify emerging trends and craft creative strategies that set the brand apart. This collaboration usually involves brainstorming sessions, cross-functional workshops, and regular updates to ensure alignment on objectives and timelines. By fostering open communication and integrating insights from different departments, Brand Innovation specialists help ensure that new initiatives are both innovative and feasible, ultimately contributing to the brand's growth and market relevance.

How much do you get paid as a Brand Manager?

The average salary for a Brand Manager typically ranges from $70,000 to $130,000 annually, depending on experience, industry, and location. Senior or specialized Brand Managers may earn higher salaries, and the role often requires skills in marketing, strategic planning, and data analysis.
More about Brand Innovation jobs
What states have the most Brand Innovation jobs? States with the most job openings for Brand Innovation jobs include:
Infographic showing various Brand Innovation job openings in the United States as of July 2026, with employment types broken down into 72% Full Time, 27% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $39,392 per year, or $18.9 per hour.
Brand Innovation Associate Manager

Brand Innovation Associate Manager

Panda Restaurant Group

Rosemead, CA • Hybrid

$90K - $126K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago


Panda Express rating

7.2

Company rating: 7.2 out of 10

Based on 731 frontline employees who took The Breakroom Quiz

4th of 104 rated fast food restaurants


Job description

Summary of Job Description:

The Brand Innovation Associate Manager is responsible for managing brand innovation activities that drive business impact and bring the brand vision and strategy to life. This position supports the delivery of breakthrough innovation initiatives based on a deep understanding of the consumer, category, culinary and competitive insights, past product learnings, and operational excellence. This position also conducts business impact analyses, manages cross-functional project teams, and contributes to brand innovation strategy and planning.


Job Responsibilities:

  • Serves as day-to-day project manager on key initiatives and/or national initiatives related to brand, sustainability, innovation testing and/or launches, legislative compliance, training, change management and/or team projects). Responsible for effective management and delivering results, on-time and on-budget delivery, contingency plans, and post-mortem learnings. 
  • Contributes to strategy and plans (i.e. brand, innovation and/or internal and external marketing communications) by identifying and defining relevant guest, competitive and category data and insights that will drive business results for Panda.
  • Regularly conducts business impact analyses, defining parameters and metrics, using various data sources, including syndicated, category, competitive, guest and brand research, to optimize activities, plans and measure program success, including impact on store revenues, profitability and guest impact. May conduct market research, participate in product testing and similar Marketing activities.
  • Effectively communicates and manages cross-functional teams and/or agency partners on project goals and deliverables. Serves as lead communicator to inform management of relevant and key project milestones & updates.
  • Delivers deep consumer and product insights to inform communications strategy and innovation leadership for successful commercialization and launch.
  • Acts as a brand steward, having a deep knowledge of the brand architecture, positioning, and guest targets and applying this consistently across all marketing activities. Helps ensure consistent brand position through innovation.

How we reward you:

  • Hybrid Work schedule
  • 401K with company match
  • Yearly bonus opportunity*
  • Full medical, dental, and vision insurance *
  • On-site fitness center, biometric screen, and flu shot clinic
  • Discounts at Panda restaurants, theme parks, and gym memberships
  • Paid time off starting at 15 days with 7 federal holidays*
  • Continuous education assistance and scholarships*
  • Income protection including Disability, Life and AD&D insurance*
  • Bereavement leave*

*Benefits available for eligible permanent full time associates


Your background & experience:

  • Bachelor’s degree in Marketing, Communications or related field required
  • Minimum five years of marketing and project management experience, preferably in a retail/hospitality environment
  • Successful completion of initial and periodically required trainings.
  • Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position.


Pay Range: P3: $90,000 - $126,500 / Annual

* Within the range, individual pay is determined using various factors, including work location and experience.


#LI-Hybrid

#LI-CC1 


Panda Strong since 1983:

Founded in Glendale, California, we are now the largest family-owned American Chinese Restaurant concept in America. With close to 2,800 locations globally, we continue our mission of delivering exceptional Asian dining experiences by building an organization where people are inspired to better their lives. Whether it’s impacting our team or the communities we work in, we’re proud to be an organization that embraces family values.

You’re wanted here:

Panda Restaurant Group, Inc. is an Equal Opportunity Employer and is committed to providing equal opportunity, and does not discriminate on the basis of any characteristic protected by law, including but not limited to sex/gender (including pregnancy, childbirth, lactation and related conditions), gender expression, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, genetic information, marital status, and veteran status. Additionally, Panda Restaurant Group, Inc. complies with all federal, state, and local laws regarding requests for workplace accommodation. The Americans with Disabilities Act (ADA) prohibits discrimination against qualified individuals on the basis of disability. Applicants are entitled to reasonable accommodations, absent undue hardship, to effectively participate in the application and hiring process, for example, sign language interpreters. If you believe you require an accommodation for the application or interview process or for the position for which you are applying, please reach out to TASupport@PandaRG.com.




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About Panda Express

Sourced by ZipRecruiter

Panda Express is a leader in the quick-service restaurant industry, specializing in American Chinese cuisine. It was established in 1983 in Glendale, California by Andrew and Peggy Cherng and has grown to become the largest Asian segment restaurant chain in the United States, with in excess of 2,200 locations. Its headquarters are located in Rosemead, California. The eatery offers a variety of menu items, including their signature dish, Orange Chicken, along with other favorites like Kung Pao Chicken and Beef and Broccoli. Guided by their mission to "deliver exceptional Asian dining experiences," Panda Express is beloved by many for its convenience, consistently high quality, and innovative twists on traditional Chinese dishes.

Industry

Food services and drinking places

Company size

10,000+ Employees

Headquarters location

Rosemead, CA, US