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Brand Innovation Jobs (NOW HIRING)

Mondelez International

$97K - $133K/yr

The Brand Manager, Innovation is responsible for the creation and delivery of a product innovation pipeline that supports the marketing strategy to increase household penetration and strengthen ...

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How much do brand innovation jobs pay per hour?

As of Aug 12, 2026, the average hourly pay for brand innovation in the United States is $18.94, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $22.12 per hour, depending on experience, location, and employer.

What is the difference between Brand Innovation vs Brand Manager?

AspectBrand InnovationBrand Manager
Primary FocusDeveloping new brand strategies, products, and creative conceptsManaging and maintaining the overall brand image and marketing campaigns
Required SkillsCreativity, market research, product developmentMarketing, communication, project management
Work EnvironmentInnovative teams, product development labs, marketing agenciesMarketing departments, advertising agencies, corporate offices
Common UsageInvolved in conceptualizing and launching new brand initiativesOverseeing brand consistency and campaign execution

While both roles focus on branding, Brand Innovation emphasizes creating new brand strategies and products, whereas a Brand Manager concentrates on managing and executing the existing brand image and campaigns. Understanding these differences helps organizations align roles with their strategic goals.

What are the key skills and qualifications needed to thrive in brand innovation, and why are they important?

To thrive in Brand Innovation, you need expertise in market research, creative strategy, and brand management, often supported by a degree in marketing, business, or a related field. Familiarity with design software, analytics platforms, and trend forecasting tools is common, and certifications in digital marketing or brand strategy can be advantageous. Strong communication, adaptability, and creative problem-solving skills set candidates apart in this role. These skills are crucial for developing breakthrough brand strategies that resonate with consumers and drive business growth in a competitive marketplace.

What is brand innovation?

Brand innovation refers to the process of creating new ideas, strategies, or products that help a brand stand out in the market and remain relevant to consumers. This can include launching new products, adopting innovative marketing techniques, or refreshing a brand's identity to better connect with customers. The goal of brand innovation is to differentiate a company from its competitors and drive long-term growth by meeting changing consumer needs and expectations.

How does a brand innovation professional typically collaborate with other departments to drive successful projects?

Brand Innovation professionals often work closely with marketing, product development, and research teams to identify emerging trends and craft creative strategies that set the brand apart. This collaboration usually involves brainstorming sessions, cross-functional workshops, and regular updates to ensure alignment on objectives and timelines. By fostering open communication and integrating insights from different departments, Brand Innovation specialists help ensure that new initiatives are both innovative and feasible, ultimately contributing to the brand's growth and market relevance.
More about Brand Innovation jobs
What states have the most Brand Innovation jobs? States with the most job openings for Brand Innovation jobs include:
What job categories do people searching Brand Innovation jobs look for? The top searched job categories for Brand Innovation jobs are:
Brand Innovation jobs near you
Infographic showing various Brand Innovation job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 91% Physical, 4% Hybrid, and 5% Remote job distribution, with an average salary of $39,392 per year, or $18.9 per hour.

Brand Manager - Innovation (Multiple Positions)

Kraft Heinz Company

Chicago, IL • On-site

$120K - $151K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 23 days ago

Kraft Heinz rating

7.0

Company rating: 7.0 out of 10

Based on 122 frontline employees who took The Breakroom Quiz

231st of 437 rated food and drinks producers

Job description

We are hiring Brand Managers into multiple Innovation Marketing teams. As a Brand Manager focusing on innovation, your responsibilities will span from consumer insight generation and concept ideation to product development, packaging design, and business case development. You'll manage cross-functional teams to bring the brand's innovation plan to life for consumers and drive overall category growth for retailers by focusing on bigger and bolder bets.
What you'll do:
  • Manage the creation and validation of a multi-year innovation strategy and Now, Near, Next pipeline that is rooted in meaningful consumer pain points and white space in the category.
  • Execute the innovation strategy by collaborating with cross-functional team (R&D, consumer insights, quality, operations, sales and finance) to take ideas from concepts to reality by validating or invalidating critical desirability, feasibility & viability assumptions.
  • Manage agency relationships for packaging design of new products, and lead validation with consumers in partnership with the consumer insights team.
  • Own innovation through the stage gate process, providing visibility to senior leaderships on risks & opportunities, and aligning next steps/tradeoffs.
  • Leverage syndicated data sources to understand own and competitor category performance, bringing forth insights and recommendations that drive business impact.
  • Bring forth a consumer-first mindset to day-to-day decisions, ensuring the integrity of the brand remains protected while balancing financial and operational considerations.
  • Be a champion of an innovation culture across the Marketing team, bringing the outside in, challenging the status quo and driving continuous improvement in how we innovate.

What we're looking for:
  • Experience managing the full lifecycle of CPG product commercialization through the stage gate process, from idea generation to product launch and retail distribution.
  • Innovative and consumer first mindset - is inherently innovative & collaborative and prioritizes resourcefulness over resources. Has a natural ability to put the consumer first, understand their pain & pleasure points and iterate quickly based on consumer learning
  • Experience with syndicated sources such as Nielsen or Circana/IRI
  • Strong project management skills with ability to successfully handle multiple projects simultaneously and deliver on timelines (experience in cross-functional team management preferred)

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$120,800.00 - $151,000.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
  • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
  • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
  • Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
  • Financial - 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.

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