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Brand Activation Jobs (NOW HIRING)

Crayola

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in ...

Crayola LLC

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in ...

Crayola

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in ...

Cypress HCM

Brand Activation Manager

Santa Clara, CA

$65 - $88/hr

Brand Activation Manager We are looking for a highly organized and detail-oriented Brand Activation Manager Contractor to support the Brand Marketing team. This individual will be crucial in the ...

MrBeast

Brand Activation Manager

New York, NY · On-site

About the Role As the Brand Activation Manager at MrBeast , you are the operational engine and the "hot standby" for our Brand Activation Leads. We produce high-stakes, unscripted content where plans ...

MrBeast

Brand Activation Manager

New York, NY

About the Role As the Brand Activation Manager at MrBeast , you are the operational engine and the "hot standby" for our Brand Activation Leads. We produce high-stakes, unscripted content where plans ...

Hawaiian Telcom

Brand Activation Team

Honolulu, HI · On-site

$20/hr

As a member of the Brand Activation Team, serve as an ambassador of Hawaiian Telcom and display a positive representation of the brand to the public. Engage, interact and educate current and ...

Bridgestone

Director, Brand Activation

Tower, MN · On-site

We are seeking a Director of Brand Activation to serve as a senior marketing leader who will own the strategy and execution of how our brands show up in market: across paid media, content, field ...

MyCareer+

Brand Activation Assistant

San Francisco, CA · On-site

$23 - $25/hr

Brand Activation Assistant We are seeking energetic and dependable Brand Activation Assistants to support community events, promotional campaigns, and customer engagement activities. This is an ...

Mars

Brand Activation Specialist

Sharon, CT

Collaborate with internal teams (Brand, Corporate & Health Affairs, Regional/Global) and external media/creative agencies to deliver seamless activation. * Support media planning and activation ...

WillScot

Brand Activation Coordinator

Scottsdale, AZ · Hybrid

$41K - $46K/yr

The Brand Activation Coordinator will serve as the connective bridge between our brand and external partners. This role coordinates and owns the execution of marketing programs tied to external ...

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All JobsBrand Activation Jobs

Brand Activation information

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$71

$76

$81

How much do brand activation jobs pay per hour?

As of Jun 10, 2026, the average hourly pay for brand activation in the United States is $76.92, according to ZipRecruiter salary data. Most workers in this role earn between $74.52 and $79.33 per hour, depending on experience, location, and employer.

What is the difference between Brand Activation vs Brand Manager?

AspectBrand ActivationBrand Manager
Primary FocusExecuting marketing campaigns to engage consumers and generate immediate brand awarenessDeveloping long-term brand strategies and overseeing overall brand growth
Work EnvironmentEvent marketing, experiential campaigns, promotional activitiesStrategic planning, market research, cross-department collaboration
Required CredentialsMarketing degree, experience in event planning or promotionsMarketing or business degree, experience in brand strategy

While both roles are essential in marketing, Brand Activation focuses on executing specific campaigns to boost brand visibility quickly, often through events and promotions. In contrast, a Brand Manager oversees the overall brand strategy, ensuring long-term growth and consistency across all marketing efforts.

What is brand activation?

Brand activation is a marketing process focused on building awareness and engagement by creating meaningful interactions with a brand. It typically involves experiential marketing events, promotional campaigns, or digital activations that encourage customers to connect with and remember the brand. The goal is to drive action, such as purchases or social sharing, by making the brand memorable and relevant to the target audience.

What are some common challenges faced in a Brand Activation role, and how can they be effectively managed?

Professionals in Brand Activation often encounter challenges such as tight event timelines, coordinating with multiple stakeholders, and ensuring brand consistency across diverse campaigns. Managing these challenges requires strong project management skills, effective communication, and a proactive approach to problem-solving. Building strong relationships with both internal teams (like marketing and sales) and external partners (such as agencies and vendors) is crucial for successful execution. Staying flexible and adapting quickly to feedback or unexpected changes also helps ensure brand activations deliver maximum impact.

What are the key skills and qualifications needed to thrive as a Brand Activation Manager, and why are they important?

To thrive as a Brand Activation Manager, you need expertise in marketing strategy, event planning, and consumer engagement, often supported by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools such as Google Analytics, and event management software is typically required. Creativity, strong communication skills, and the ability to manage cross-functional teams make someone stand out in this role. These capabilities are crucial for executing impactful campaigns that drive brand awareness and customer loyalty.
More about Brand Activation jobs
What cities are hiring for Brand Activation jobs? Cities with the most Brand Activation job openings:
What are the most commonly searched types of Brand Activation jobs? The most popular types of Brand Activation jobs are:
What states have the most Brand Activation jobs? States with the most job openings for Brand Activation jobs include:
What job categories do people searching Brand Activation jobs look for? The top searched job categories for Brand Activation jobs are:
Brand Activation jobs near you
Infographic showing various Brand Activation job openings in the United States as of June 2026, with employment types broken down into 73% Full Time, and 27% Part Time. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $159,999 per year, or $76.9 per hour.
Brand Activation Manager

Brand Activation Manager

Watermill Express LLC

Phoenix, AZ • On-site

$55K/yr

Full-time

Posted 7 days ago

Job description

Summary/Objective:
The Brand Activation Manager (BAM) is responsible for executing and growing the local presence of Watermill Express within their market and is known as the local marketing expert. This role serves as the on-the-ground marketing lead, driving awareness, trial, and usage through field marketing, community engagement, and local partnerships. This is not an "office" job; the Marketing Area Manager is constantly out 'in the field' making things happen.
The BAM works closely with the Field Marketing Manager (FMM) to bring field marketing strategy to life at the local level by developing and implementing a localized field marketing playbook, specifically for their market. This is a highly hands-on, field-based role focused on execution, team support, and delivering measurable results in-market.
This is a full-time salary exempt position being offered at $55,000 a year.
Essential Functions:
  • Field Execution and Local Market Growth
    • Execute local marketing plans and activations to drive awareness, trial, and repeat usage of Watermill Express
    • Represent the brand in-market through events, grassroots marketing, and community engagement
    • Ensure strong, consistent brand presence across all field activities
  • Brand Ambassador (BA) Management
    • Recruit, hire, train, and inspire a small team of Brand Ambassadors (BAs) in the market
    • Schedule, manage, and oversee BA-led activations and events
    • Provide ongoing coaching, feedback, and performance management
    • Ensure BAs are knowledgeable, on-brand, and deliver positive consumer experiences
    • Communicate product information with confidence and has the knowledge to educate and engage consumers in positive and memorable experiences around the brand
    • Ensure flawless brand look of success across all activations.
    • Support the Marketing and Social Media teams with field content creation, as needed
  • Event Execution & Community Engagement
    • Plan and execute local events, brand activations, samplings, and community engagements
    • Identify and engage with local organizations, businesses, and community groups
    • Support grand openings and key company events in the market
    • Build smart and mutually beneficial partnerships that drive long-term brand visibility and trust
    • Represent Watermill Express at local events to drive awareness and customer engagement
    • Support Grand Openings and company-led events within the market
    • Ensure a consistent and high-quality brand presence across all activations
  • Local Partnerships & B2B Development
    • Identify and engage local organizations, businesses, networks, and community groups to build relationships and drive brand awareness
    • Develop and maintain local partnerships that create mutually beneficial opportunities
    • Drive outreach to potential B2B partnership opportunities (e.g., bulk users, community partners)
    • Execute partnership activations and distribute materials that drive mutual value and brand awareness
  • Operations & Logistics
    • Manage event schedules and coordinate staffing across all activations
    • Maintain and manage marketing inventory
    • Manage and maintain local marketing inventory (materials, giveaways, equipment), including tracking, ordering, and distribution of materials
    • Ensure all activations meet brand standards for cleanliness, setup, and execution
    • Support content creation by capturing photos/videos and sharing field insights with marketing and social media teams
    • Coordinate event logistics, including setup, breakdown, and transportation of materials
    • Maintain organized records of all events, including attendance, product distribution, demographics, and customer feedback
  • Reporting & Communication
    • Provide regular updates to the Field Marketing Manager, including weekly pre-caps/recaps and monthly summaries
    • Track and report event performance, including:
      • Attendance
      • Bottles distributed / sold
      • Customer feedback
      • Local insights and trends
      • KPI scorecard
      • Budget vs. actuals
      • Submit weekly recaps and monthly summaries to FMM
      • Provide feedback on competitive activity and local market dynamics
  • Regular and predictable attendance for required schedule.
  • Follow safety guidelines and act in a safe manner.
  • All other duties assigned.

Benefits:
  • Company provided attire.
  • Remote, but must be located in the Phoenix area to be considered as this will be in the field promoting our Phoenix units.
Knowledge, Skills, Abilities:
  • Hands-on experience in field marketing, event execution, and local market activation, specifically within their local market
  • Strong leadership & team management skills, verbal communication & interpersonal skills, and organizational skills
  • Highly organized with the ability to manage multiple priorities
  • Self-starter with the ability to work independently in a fast-paced environment
  • Must be fluent in both English and Spanish to effectively communicate with diverse customers and team members
  • Customer-focused mindset with a positive, team-oriented attitude
  • Ability to operate a smart phone for timecard tracking
  • Clean motor vehicle record and current valid driver license.

Physical Requirements:
  • Ability to lift up to 50 lbs. and perform physical event setup tasks.
  • Comfortable working outdoors and on your feet for extended periods
  • Experience with trailers, equipment loading, or similar is a plus
  • Ability to safely operate a motor vehicle.
  • Ability to work overtime, including some weekends or evening work.

Education and Experience:
  • High school diploma or equivalent,
  • Minimum 2 years' experience with field marketing.

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