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Brand Activation Manager Jobs (NOW HIRING)

Cypress HCM

Brand Activation Manager

Santa Clara, CA · On-site

$65 - $88/hr

Brand Activation Manager We are looking for a highly organized and detail-oriented Brand Activation Manager Contractor to support the Brand Marketing team. This individual will be crucial in the ...

Crayola

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in ...

Crayola

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in ...

Crayola LLC

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in ...

Roku

Brand Activation Manager

New York, NY · Hybrid

$110K - $120K/yr

The Brand Activation Manager will also manage campaign escalations and ensure appropriate resolution, especially on priority Accounts. A balance of strong project management experience, a client ...

New

MrBeast

Brand Activation Manager

New York, NY · On-site

About the Role As the Brand Activation Manager at MrBeast , you are the operational engine and the "hot standby" for our Brand Activation Leads. We produce high-stakes, unscripted content where plans ...

MrBeast

Brand Activation Manager

New York, NY · On-site

About the Role As the Brand Activation Manager at MrBeast , you are the operational engine and the "hot standby" for our Brand Activation Leads. We produce high-stakes, unscripted content where plans ...

Advantage Solutions

Brand Activation Manager

Orlando, FL

$68K - $78K/yr

BA development, activation audits and performance reviews • Overall performance management of Brand Ambassadors providing direction, guidance, and support where necessary • Develop employees for ...

Advantage Solutions

Brand Activation Manager

Austin, TX

$68K - $78K/yr

BA development, activation audits and performance reviews • Overall performance management of Brand Ambassadors providing direction, guidance, and support where necessary • Develop employees for ...

Roku

Brand Activation Manager

New York, NY · On-site

$110K - $120K/yr

The Brand Activation Manager will also manage campaign escalations and ensure appropriate resolution, especially on priority Accounts. A balance of strong project management experience, a client ...

New

Advantage Solutions

Brand Activation Manager

Orange, CA · On-site

$70K - $78K/yr

BA development, activation audits and performance reviews • Overall performance management of Brand Ambassadors providing direction, guidance, and support where necessary • Develop employees for ...

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How much do brand activation manager jobs pay per hour?

As of Jun 21, 2026, the average hourly pay for brand activation manager in the United States is $76.92, according to ZipRecruiter salary data. Most workers in this role earn between $74.52 and $79.33 per hour, depending on experience, location, and employer.

What Is a Brand Activation Manager?

A brand activation manager oversees the design, development, and communication of marketing strategies that are designed to establish a company or product brand. Primary responsibilities for this job include coordinating marketing activities, developing marketing content, making new product announcements, and monitoring consumer reaction to the brand. People in this career this work with product and sales managers, as well as advertising personnel, to ensure the brand is generating new customers and satisfying existing ones. Brand activation managers may also interact with the general public through presentations, demonstration booths, or industry-wide conferences.

What does a Brand Activation Manager do?

A Brand Activation Manager is responsible for bringing a brand to life through engaging experiences and campaigns that connect with consumers. They develop and execute strategies that increase brand awareness, loyalty, and engagement, often through events, partnerships, promotions, and digital initiatives. This role involves close collaboration with marketing, sales, and creative teams to ensure that all activities align with the brand’s values and objectives. Brand Activation Managers also measure the effectiveness of their campaigns to optimize future efforts.

What is the difference between Brand Activation Manager vs Marketing Coordinator?

AspectBrand Activation ManagerMarketing Coordinator
CredentialsBachelor's degree in marketing, business, or related field; experience in brand campaignsBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentLeads brand activation projects, collaborates with marketing and sales teamsSupports marketing campaigns, coordinates events and promotional activities
Industry UsageCommonly employed in consumer goods, retail, and entertainment sectorsUsed across various industries for supporting marketing efforts

The main difference is that a Brand Activation Manager focuses on planning and executing brand activation campaigns to increase brand awareness, while a Marketing Coordinator provides support for marketing initiatives, including event coordination and campaign assistance. The Brand Activation Manager has more strategic responsibilities and leadership in activation projects, whereas the Marketing Coordinator handles more operational tasks.

What are the key skills and qualifications needed to thrive as a Brand Activation Manager, and why are they important?

To thrive as a Brand Activation Manager, you need strong project management, marketing strategy, and event planning skills, often supported by a bachelor's degree in marketing, business, or a related field. Familiarity with CRM systems, digital marketing platforms, and analytics tools is typically required, along with experience in executing experiential campaigns. Exceptional communication, creativity, and stakeholder management are crucial soft skills for driving consumer engagement and team collaboration. These abilities ensure impactful brand experiences that boost awareness, loyalty, and business growth.

How does a Brand Activation Manager typically collaborate with cross-functional teams to execute successful campaigns?

As a Brand Activation Manager, you will work closely with marketing, sales, creative, and product teams to ensure campaigns are aligned with overall brand strategy and objectives. This collaboration often involves regular meetings to coordinate timelines, share insights, and address challenges. You’ll also liaise with external agencies and vendors to bring concepts to life and measure campaign impact. Strong communication and project management skills are essential, as you’ll be the bridge between teams to deliver cohesive and impactful brand experiences.
More about Brand Activation Manager jobs
What cities are hiring for Brand Activation Manager jobs? Cities with the most Brand Activation Manager job openings:
What are the most commonly searched types of Brand Activation jobs? The most popular types of Brand Activation jobs are:
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Brand Activation Manager jobs near you
Infographic showing various Brand Activation Manager job openings in the United States as of June 2026, with employment types broken down into 71% Full Time, 27% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $159,999 per year, or $76.9 per hour.

Brand Activation Manager

Mitchell Companies

Nottingham, MD • On-site

$50K - $55K/yr

Full-time

Posted 3 days ago

Be an early applicant

Job description

JOB DESCRIPTION

Position: Brand Activation Manager

Reports to: Sales Manager

Job Summary

The Brand Activation Manager is responsible for planning, selling, executing, and evaluating brand activation programs, sampling events, sponsorships, and promotional activities within assigned markets. This role focuses on driving brand awareness, consumer engagement, and sales growth through effective activation strategies and strong partnerships with key accounts, distributors, and internal sales teams. The Brand Activation Manager oversees Brand Ambassadors, manages event execution, and ensures all program objectives and key performance indicators are achieved.

Essential Duties and Responsibilities

  1. Brand Activation and Program Management
  • Develop and execute comprehensive activation strategies to achieve sales, marketing, and brand objectives.
  • Sell brand programming and promotional opportunities into key accounts.
  • Lead the planning and execution of brand activations, sampling events, sponsorships, special events, and promotions.
  • Monitor event execution and ensure all key brand performance indicators (KPIs) are achieved.
  • Perform pre-calls and event preparation checklists to ensure successful execution.
  • Manage events in person and serve as the primary point of contact during activations.
  • Prepare activation recaps and reports that evaluate event performance and effectiveness.
  1. Account and Relationship Management
  • Establish and maintain strong working relationships with key accounts, distributors, and internal sales teams.
  • Communicate brand objectives, promotional initiatives, and activation opportunities to key stakeholders.
  • Collaborate with sales teams to support account development and promotional execution.
  • Assist in the analysis of sales, market, and territory data to identify opportunities and address underperforming accounts.
  1. Brand Ambassador Management
  • Provide ongoing coaching, guidance, and support to ensure alignment with company goals and brand standards.
  • Manage weekly event execution and performance reporting for the Brand Ambassador team.
  • Conduct audits and evaluations to ensure quality execution and compliance with company expectations.
  • Approve timesheets and monitor team productivity and accountability.
  1. Asset, Budget, and Reporting Management
  • Manage local activation assets, promotional materials, merchandise, and event equipment.
  • Ensure Brand Ambassadors are properly equipped for all sampling and promotional activities.
  • Track, manage, and reconcile activation budgets and expenses.
  • Submit required program deliverables accurately and on time, including:
    • Expense reports
    • Weekly recaps
    • Brand Ambassador survey audits
    • Timesheet approvals
    • Event performance metrics
  • Maintain accurate records and provide regular reports to management.

Education and Experience

  • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
  • Minimum of 2 years of beverage supplier, distributor, or related industry experience.
  • Prior experience in event production, brand activation, experiential marketing, or promotional event management preferred.
  • Experience managing Brand Ambassadors or promotional teams preferred.
  • Experience working with wholesalers, retail accounts, and sampling programs preferred.

Knowledge, Skills, and Abilities

  • Strong leadership and team management skills.
  • Excellent written and verbal communication skills.
  • Strong organizational and project management abilities.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Proficient in Microsoft Office Suite, including Excel and PowerPoint.
  • Ability to analyze event performance, sales trends, and market data.
  • Strong relationship-building and presentation skills.
  • Knowledge of local events, nightlife, and alcohol beverage industry regulations.
  • Professional demeanor and strong work ethic.
  • Ability to work independently and collaboratively within a team environment.

Physical Requirements

  • Ability to lift, carry, transport, and set up promotional materials and event assets.
  • Regular standing, walking, bending, reaching, and lifting during event execution.
  • Ability to work extended periods at events and promotional activations.
  • Frequent travel within the assigned territory.

Work Environment

  • Work is performed in a combination of office, retail, on-premise, event, and outdoor environments.
  • Frequent travel within the assigned territory is required using personal transportation.
  • Schedule may include evenings, nights, weekends, holidays, and occasional overtime based on business needs and event schedules.
  • Must be available to work 40+ hours per week.

Licenses and Certifications

  • Must be at least 21 years of age.
  • Valid driver's license and acceptable driving record required.
  • Must maintain reliable transportation.
  • Must have access to a personal smartphone for communication and reporting.
  • Must have access to a computer with Microsoft Office and reliable internet access.

Additional Information

This job description is intended to describe the general nature and level of work being performed. It is not an exhaustive list of all responsibilities, duties, and skills required. Management reserves the right to assign or reassign other related duties and responsibilities as needed to meet organizational needs.

Equal Employment Opportunity Statement

Mitchell Companies is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law.


Employment offers are conditional and subject to the satisfactory completion of a background check and drug screening. Failure to meet the company’s established criteria may result in withdrawal of the employment offer.