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Brand Activation Manager Jobs (NOW HIRING)

Cypress HCM

Brand Activation Manager

Santa Clara, CA · On-site

$65 - $88/hr

Brand Activation Manager We are looking for a highly organized and detail-oriented Brand Activation Manager Contractor to support the Brand Marketing team. This individual will be crucial in the ...

Crayola

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in ...

Crayola

Brand Activation Manager

Easton, PA · On-site

Description Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be ...

Crayola LLC

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in ...

MrBeast

Brand Activation Manager

New York, NY · On-site

About the Role As the Brand Activation Manager at MrBeast , you are the operational engine and the "hot standby" for our Brand Activation Leads. We produce high-stakes, unscripted content where plans ...

MrBeast

Brand Activation Manager

New York, NY

About the Role As the Brand Activation Manager at MrBeast , you are the operational engine and the "hot standby" for our Brand Activation Leads. We produce high-stakes, unscripted content where plans ...

Watermill Express LLC

Brand Ambassador

Phoenix, AZ · On-site

$22 - $28/hr

The Brand Ambassador (BA) supports the Brand Activation Manager in executing local field marketing initiatives that build awareness, drive trial, and increase consumer engagement for Watermill ...

Watermill Express LLC

Brand Ambassador

Phoenix, AZ · On-site

$22 - $28/hr

The Brand Ambassador (BA) supports the Brand Activation Manager in executing local field marketing initiatives that build awareness, drive trial, and increase consumer engagement for Watermill ...

Chipotle

Director, Brand Activation

Newport Beach, CA

$150K - $222K/yr

Manage team of 5 Brand Activation Managers and 3 Community Fundraising Managers and Coordinators WHAT YOU'LL BRING TO THE TABLE * Bachelor's Degree (BA/BS) from 4-year college or university. * MBA ...

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Brand Activation Manager information

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How much do brand activation manager jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for brand activation manager in the United States is $76.92, according to ZipRecruiter salary data. Most workers in this role earn between $74.52 and $79.33 per hour, depending on experience, location, and employer.

How much does a brand activation manager make?

A brand activation manager's average salary in the United States ranges from $60,000 to $100,000 annually, depending on experience, location, and company size. Senior roles or those in major markets can earn higher, often exceeding $120,000 with additional bonuses and benefits.

What Is a Brand Activation Manager?

A brand activation manager oversees the design, development, and communication of marketing strategies that are designed to establish a company or product brand. Primary responsibilities for this job include coordinating marketing activities, developing marketing content, making new product announcements, and monitoring consumer reaction to the brand. People in this career this work with product and sales managers, as well as advertising personnel, to ensure the brand is generating new customers and satisfying existing ones. Brand activation managers may also interact with the general public through presentations, demonstration booths, or industry-wide conferences.

What does a brand activation manager do?

A brand activation manager plans and executes marketing campaigns to promote a brand and engage consumers through events, promotions, and experiential marketing. They collaborate with creative teams, analyze campaign performance, and often use tools like CRM software to measure success and improve future initiatives.

What is the difference between Brand Activation Manager vs Marketing Coordinator?

AspectBrand Activation ManagerMarketing Coordinator
CredentialsBachelor's degree in marketing, business, or related field; experience in brand campaignsBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentLeads brand activation projects, collaborates with marketing and sales teamsSupports marketing campaigns, coordinates events and promotional activities
Industry UsageCommonly employed in consumer goods, retail, and entertainment sectorsUsed across various industries for supporting marketing efforts

The main difference is that a Brand Activation Manager focuses on planning and executing brand activation campaigns to increase brand awareness, while a Marketing Coordinator provides support for marketing initiatives, including event coordination and campaign assistance. The Brand Activation Manager has more strategic responsibilities and leadership in activation projects, whereas the Marketing Coordinator handles more operational tasks.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior brand managers, media directors, and marketing executives often earn $150,000 or more annually. These positions typically require extensive experience, strategic skills, and proficiency with data analysis and campaign management tools.

What are the key skills and qualifications needed to thrive as a Brand Activation Manager, and why are they important?

To thrive as a Brand Activation Manager, you need strong project management, marketing strategy, and event planning skills, often supported by a bachelor's degree in marketing, business, or a related field. Familiarity with CRM systems, digital marketing platforms, and analytics tools is typically required, along with experience in executing experiential campaigns. Exceptional communication, creativity, and stakeholder management are crucial soft skills for driving consumer engagement and team collaboration. These abilities ensure impactful brand experiences that boost awareness, loyalty, and business growth.

How does a Brand Activation Manager typically collaborate with cross-functional teams to execute successful campaigns?

As a Brand Activation Manager, you will work closely with marketing, sales, creative, and product teams to ensure campaigns are aligned with overall brand strategy and objectives. This collaboration often involves regular meetings to coordinate timelines, share insights, and address challenges. You’ll also liaise with external agencies and vendors to bring concepts to life and measure campaign impact. Strong communication and project management skills are essential, as you’ll be the bridge between teams to deliver cohesive and impactful brand experiences.

What is the difference between Brand Manager and brand activation manager?

A Brand Activation Manager focuses on creating and executing marketing campaigns and events to engage consumers and promote brand experiences. In contrast, a Brand Manager oversees the overall brand strategy, positioning, and long-term brand development. Both roles require strong communication skills and may involve collaboration with marketing, sales, and creative teams.
More about Brand Activation Manager jobs
What cities are hiring for Brand Activation Manager jobs? Cities with the most Brand Activation Manager job openings:
What are the most commonly searched types of Brand Activation jobs? The most popular types of Brand Activation jobs are:
What states have the most Brand Activation Manager jobs? States with the most job openings for Brand Activation Manager jobs include:
What job categories do people searching Brand Activation Manager jobs look for? The top searched job categories for Brand Activation Manager jobs are:
Brand Activation Manager jobs near you
Infographic showing various Brand Activation Manager job openings in the United States as of July 2026, with employment types broken down into 84% Full Time, 12% Part Time, 1% Temporary, and 3% Contract. Highlights an 83% Physical, 5% Hybrid, and 12% Remote job distribution, with an average salary of $159,999 per year, or $76.9 per hour.
Brand Activation Manager

Brand Activation Manager

Cypress HCM

Santa Clara, CA • On-site

$65 - $88/hr

Full-time

Re-posted 5 hours ago

Job description



Brand Activation Manager
We are looking for a highly organized and detail-oriented Brand Activation Manager Contractor to support the Brand Marketing team. This individual will be crucial in the execution and coordination of various brand initiatives, ensuring campaigns and programs run smoothly, on time, and accurately. The ideal candidate is a self-starter who can manage multiple moving pieces and communicate effectively with internal and external stakeholders.
Key Responsibilities:
  • Brand Media Trafficking: Manage the trafficking process for our brand media campaigns (e.g., display, video, social, paid editorial) including coordinating assets, trafficking with our agency, and ensuring accurate deployment across platforms.
  • Creative Project Management: Act as the primary liaison between the Brand Marketing team and the Creative/Design team, managing the end-to-end lifecycle of creative tickets, ensuring all necessary information (specs, deadlines, feedback) is provided and approvals are secured promptly.
  • UTM Parameter Creation & Governance: Own the process for creating, distributing, and governing UTM tracking codes for brand campaigns with our agency to ensure consistent and accurate data collection.
  • Thought Leadership Program Management: Support the operational execution of our thought leadership programs.
  • Performance Tracking & Reporting: Consolidate, track, and organize brand and program metrics (e.g., media performance, content engagement, thought leadership impact) into clear, visually compelling decks for regular reporting to leadership and stakeholders.
  • Documentation & Organization: Maintain clean and organized documentation for all projects, assets, trafficking details, and reporting metrics.
Qualifications:
  • 5+ years of relevant experience.
  • Proven experience in project management, program coordination, or operations within a marketing or brand team (agency or in-house).
  • Experience with digital media trafficking.
  • Strong understanding of marketing measurement.
  • Excellent organizational skills with a methodical approach to problem-solving.
  • Proficiency in creating polished presentations/decks (e.g., PowerPoint, Google Slides, Keynote) to clearly communicate results.
  • Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment.
  • Exceptional written and verbal communication skills.
  • Familiarity with Asana a plus.
  • Experience working with B2B or high-growth technology brands a plus.
  • Experience managing vendor or agency relationships a plus.
Compensation: $$65 - $88 per hour
ID#: 1451105
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About Cypress HCM

Sourced by ZipRecruiter

We deliver consistently superior recruiting by virtue of trusting, communicative relationships with companies and candidates alike. From Fortune 100s to startups, clients lean on us to fulfill their range of needs from contract to full-time positions. With an intimate knowledge of the industries we serve, a keen sense of what makes for high-performing talent in any role, and shared sense of urgency, our clients will tell you: your solution begins here.

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Walnut Creek, CA, US

Year founded

2005

Social media

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