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Brand Activation Events Jobs (NOW HIRING)

Mars

Brand Activation Specialist

Sharon, CT · On-site

... event pages, campaign hubs). * Develop and execute the brand content and media strategy across the ... Support media planning and activation grounded in deep Pet Owner insights. Social, Peer-to-Peer ...

Planet 13

Brand Activation Specialist

Las Vegas, NV · On-site

Schedule and run in-store pop-up events at partner dispensaries on a recurring calendar, including setup and breakdown. * Engage with customers during activations to drive brand awareness and sell ...

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Brand Activation Events information

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How much do brand activation events jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for brand activation events in the United States is $20.21, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $23.08 per hour, depending on experience, location, and employer.

What are brand activation events?

Brand activation events are interactive marketing experiences designed to engage consumers and build awareness and loyalty for a brand. These events can take many forms, such as product launches, pop-up shops, experiential marketing campaigns, or sponsorship activations. The main goal is to create memorable interactions that connect the brand with its target audience, encouraging participation and generating buzz both in-person and online. Successful brand activation events help differentiate a brand, drive customer engagement, and often lead to increased sales or brand advocacy.

What are the key skills and qualifications needed to thrive in brand activation events, and why are they important?

To thrive in Brand Activation Events, you need expertise in event planning, marketing strategy, and brand management, often supported by a degree in marketing, communications, or a related field. Familiarity with event management software, CRM systems, and social media platforms is typically required. Outstanding communication, creativity, and problem-solving skills help professionals engage audiences and adapt to dynamic event environments. These capabilities are crucial for creating memorable brand experiences that drive customer engagement and achieve marketing objectives.

What are some common challenges faced by professionals in brand activation events, and how can they be managed?

Professionals in Brand Activation Events often encounter challenges such as tight timelines, coordinating multiple vendors, and ensuring seamless communication between stakeholders. Managing unforeseen issues, such as last-minute changes or logistical hiccups, requires strong problem-solving skills and flexibility. Effective planning, maintaining detailed checklists, and having contingency plans in place help mitigate these challenges. Strong teamwork and clear, proactive communication with clients, team members, and partners are essential for delivering successful brand experiences.

What is the difference between Brand Activation Events vs Brand Marketing Coordinator?

AspectBrand Activation EventsBrand Marketing Coordinator
Primary FocusPlanning and executing live events to promote brand engagementDeveloping and implementing overall brand marketing strategies
Work EnvironmentEvent sites, promotional venues, on-site activationsOffice settings, marketing campaigns, digital platforms
Required CredentialsEvent management experience, communication skillsMarketing degree, project management skills
Industry UsageAdvertising, experiential marketing, promotionsBrand management, advertising, digital marketing

While both roles focus on promoting a brand, Brand Activation Events specialize in executing live events and on-site activations, whereas Brand Marketing Coordinators oversee broader marketing strategies and campaigns. Understanding these differences helps employers and candidates align expectations and skills for each position.

More about Brand Activation Events jobs

What cities are hiring for Brand Activation Events jobs?

Cities with the most Brand Activation Events job openings:

What states have the most Brand Activation Events jobs?

States with the most job openings for Brand Activation Events jobs include:

What job categories do people searching Brand Activation Events jobs look for?

The top searched job categories for Brand Activation Events jobs are:

Brand Activation Events jobs near you
Infographic showing various Brand Activation Events job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 20% Part Time, 1% Temporary, and 1% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $42,047 per year, or $20.2 per hour.

Brand Activation Manager

Great Bay Distributors Inc

Saint Petersburg, FL • On-site

Part-time

Re-posted 6 days ago

Job description

Description:

Position Title: Brand Activation Manager (Part-Time)

Department: Sales - High End

FLSA Status: Non-Exempt

Method of Work: Requires in Person Attendance in Trade


MUST BE 21 YEARS OR OLDER TO APPLY


Reporting Relationship: This person reports to the High-End Sales Manager


Summary: The Brand Activation Manager is responsible for driving brand visibility, trial, and growth within the distribution channel through strategic, compliant, and engaging brand activation events. This part-time role focuses on executing impactful trade and consumer-facing initiatives across on-premise and off-premise accounts while ensuring adherence to all local, state, and federal alcohol regulations.


Essential Duties and Responsibilities:

· Communicate with Sales Rep to ensure proper brands are targeted

· Manage on-premise and off-premise activations, including tastings (where legally permitted), promotions, events, and point-of-sale execution

· Work closely with sales teams, and key retail accounts to support brand awareness and trial, helping to support distribution goals

· Ensure all brand activations comply with alcohol industry regulations, company policies, and responsible marketing standards

· Gather market insights and competitive intelligence to inform the High-End Brand Department on strategy


Secondary Duties:

· Must follow instruction

· Must work well with others

· Other duties may be assigned

· Follow all Great Bay policies

· Must be adaptable to change

Requirements:

Qualifications & Experience:


MUST BE 21 YEARS OR OLDER TO APPLY

  • Must have valid FL driver’s license, reliable transportation and 100,000/300,000 auto insurance coverage.
  • Bachelor’s degree in marketing, Business, Communications, or a related field would be preferred, but not necessary
  • 1-2 years of experience in brand activation, field marketing, trade marketing, or experiential marketing preferred but not necessary
  • Experience within alcohol, beverage, or consumer goods industries preferred
  • An understanding of the alcohol 3 tier distribution system or open to learning
  • Knowledge of alcohol marketing laws and responsible drinking guidelines or open to learning

Employees may be permitted to use their own personal vehicle on company business and the employee must sign an acknowledgment of using their personal vehicle on company business. Employees who drive their personal vehicles on company business are subject to the requirements of the Vehicle Use Policy (including Distracted Driving) and the Personal Vehicle Use Policy program including, but not limited to Maintain auto insurance with minimum limits as defined below:

$1000 - Maximum Deductible for Comprehensive

$1000 - Maximum Deductible for Collision

$100,000 / $300,000 - Bodily Injury

$50,000 - Property Damage


Knowledge/Skills and Competencies:

  • Great organizational skills & punctuality
  • Excellent communication and relationship-building abilitie
  • Creative problem-solver with a consumer-first mindset
  • Ability to work evenings and weekends as required for events
  • Willingness to travel within assigned markets using personal transportation
  • Experience working with on-premise (bars, restaurants) and off-premise (retail, liquor stores) accounts
  • Passion for brand storytelling and responsible marketing

Customer Service Skills: Ability to exhibit excellent interpersonal relationship skills with customers and the general public.


Physical Demands: While performing the duties of this job, the employee is frequently required to stand, walk, sit, and talk or listen. The employee may be required to reach with hands and arms and climb or balance. The employee is occasionally required to stop, kneel, crouch, or crawl. The employee is required to use a desktop/laptop and printer. The employee must be able to lift up to 20lbs. The position involves standing and walking for extended periods, interacting with large groups of people, and occasionally lifting or carrying promotional materials or equipment. Travel between activation sites may be required.


Working Conditions: This position requires working in a variety of environments, including bars, restaurants, grocery stores, retail locations, special events, festivals, and public markets. Work may take place indoors and outdoors, depending on the event requirements. Employees should expect varying noise levels, ranging from moderate to high, particularly in bars, restaurants, concerts, festivals, and large promotional events where music, crowds, or amplified sound may be present. Outdoor activations may involve exposure to Florida weather conditions, including heat, humidity, sun, wind, and occasional rain.


Management reserves the right to modify this job description at any time.

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