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Brand Activation Events Jobs (NOW HIRING)

Brewinc Events

Event and Brand Assistant

Madison, WI

We are seeking a creative and motivated Event and Brand Assistant to support our marketing and brand activation team. This position is ideal for someone who enjoys event coordination, brand promotion ...

Walmart

As Senior Manager of Project Management for Brand Activation, you'll lead the strategy and execution of tentpole events and campaigns like Year Beginning Meeting, Member's Mark Month, and Supplier ...

Populous

Senior Project Lead - Brand Activation

New York, NY · On-site

$115K - $134K/yr

Senior Project Lead - Brand Activation Location: New York Who We Are: We design places where people ... Experience working on branded environments for museums, retail, or events a plus * Proficiency in ...

AEG

Mascot | Part-Time | PeoplesBank Arena

Hartford, CT · On-site

$19 - $25/hr

Will assist in booking brand activation events during the course of the season. * Will assist in the formation and execution of the Wolf Pack's school program (i.e. bullying program, reading program ...

Mars

Brand Experience Specialist

Creve Coeur, MO · Hybrid

Brand Experience Specialist Creve Coeur, MO Franklin, TN New York, NY Hybrid (min. 3 days on-site ... This role blends event execution with broader omnichannel activation support, ensuring key ...

New

Penn Interactive

Senior Events Specialist

OR · Remote

... brand and activation events. This role will also be responsible for coordinating and managing event logistics, such as ticket distribution, guest lists, seating charts, food & beverage options, and ...

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How much do brand activation events jobs pay per hour?

As of Jun 13, 2026, the average hourly pay for brand activation events in the United States is $20.21, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $23.08 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in Brand Activation Events, and how can they be managed?

Professionals in Brand Activation Events often encounter challenges such as tight timelines, coordinating multiple vendors, and ensuring seamless communication between stakeholders. Managing unforeseen issues, such as last-minute changes or logistical hiccups, requires strong problem-solving skills and flexibility. Effective planning, maintaining detailed checklists, and having contingency plans in place help mitigate these challenges. Strong teamwork and clear, proactive communication with clients, team members, and partners are essential for delivering successful brand experiences.

What is the difference between Brand Activation Events vs Brand Marketing Coordinator?

AspectBrand Activation EventsBrand Marketing Coordinator
Primary FocusPlanning and executing live events to promote brand engagementDeveloping and implementing overall brand marketing strategies
Work EnvironmentEvent sites, promotional venues, on-site activationsOffice settings, marketing campaigns, digital platforms
Required CredentialsEvent management experience, communication skillsMarketing degree, project management skills
Industry UsageAdvertising, experiential marketing, promotionsBrand management, advertising, digital marketing

While both roles focus on promoting a brand, Brand Activation Events specialize in executing live events and on-site activations, whereas Brand Marketing Coordinators oversee broader marketing strategies and campaigns. Understanding these differences helps employers and candidates align expectations and skills for each position.

What are the key skills and qualifications needed to thrive in Brand Activation Events, and why are they important?

To thrive in Brand Activation Events, you need expertise in event planning, marketing strategy, and brand management, often supported by a degree in marketing, communications, or a related field. Familiarity with event management software, CRM systems, and social media platforms is typically required. Outstanding communication, creativity, and problem-solving skills help professionals engage audiences and adapt to dynamic event environments. These capabilities are crucial for creating memorable brand experiences that drive customer engagement and achieve marketing objectives.

What are Brand Activation Events?

Brand activation events are interactive marketing experiences designed to engage consumers and build awareness and loyalty for a brand. These events can take many forms, such as product launches, pop-up shops, experiential marketing campaigns, or sponsorship activations. The main goal is to create memorable interactions that connect the brand with its target audience, encouraging participation and generating buzz both in-person and online. Successful brand activation events help differentiate a brand, drive customer engagement, and often lead to increased sales or brand advocacy.
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Brand Activation Events jobs near you
Brand Activations Manager

Brand Activations Manager

Raising Cane's

Plano, TX

Full-time

Posted 15 days ago

Raising Cane's Chicken Fingers rating

6.8

Company rating: 6.8 out of 10

Based on 1,529 frontline employees who took The Breakroom Quiz

6th of 103 rated fast food restaurants

Job description

Company Description

At Raising Cane’s Chicken Fingers®, we serve only the most craveable chicken finger meals – it’s our One Love! Known for our great Crew and cool Culture, we follow a Work Hard, Have Fun, philosophy. Raising Cane’s is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the team and Raise the Bar!

Job Description

The Brand Activations Manager leads the execution of brand activations and consumer-facing events that drive engagement and build brand awareness. This role understands how activations contribute to sales and marketing goals, advance company initiatives, and deliver premium, memorable experiences. The Manager partners cross-functionally and externally to ensure activations are thoughtfully planned, flawlessly executed, and effectively recapped.

Your Impact and Responsibilities:

  • Manage the execution of brand activations and marketing events to meet brand, marketing, and business objectives
  • Develop and present thoughtful activation proposals, outlining opportunities, brand integrations, and key considerations
  • Identify, evaluate, negotiate, and secure talent, sponsorships, and partnerships aligned with brand tone and goals
  • Manage long-term sponsorship relationships, ensuring deliverables are met and identifying opportunities to enhance partnerships
  • Conduct research and outreach for venues, vendors, and talent; evaluate incoming sponsorship and partnership inquiries
  • Create and distribute comprehensive activation plans, including timelines, logistics, deliverables, and contingency planning
  • Project manage cross-functional partners and vendors to ensure seamless execution and adherence to brand standards
  • Own on-site execution, including logistics, setup, entertainment, gifting, and partner coordination
  • Monitor pop culture and industry trends to identify timely and relevant activation opportunities
  • Track budgets, manage invoices, and lead post-event reporting to capture results, learnings, and recommendations

Travel Requirements:

  • Up to 50% travel to support activations and events

Qualifications

  • 3-5 years of experience in brand activations, event marketing, or hospitality for large-scale events (100+ attendees)
  • Bachelor's degree in marketing or related field
  • Strong project management skills with hands-on experience executing live events
  • Experience working with talent, sponsorships, and contract negotiations
  • High detail-oriented with the ability to manage multiple priorities and shifting timelines
  • Excellent interpersonal, written, and verbal communication skills
  • Ability to thrive in a fast-paced environment and engage with diverse stakeholders
  • Proficiency in Microsoft Excel, Outlook, PowerPoint, and Word
  • Flexibility to work non-standards hours, including evenings, weekends, and holidays as needed

Preferred Qualifications:

  • Experience in campaign planning, event strategy, or integrated marketing activations

Additional Information

All your information will be kept confidential according to EEO guidelines.

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