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Brand Activation Events Jobs (NOW HIRING)

Raising Cane's

Brand Activations Manager

Plano, TX · On-site

... and relevant activation opportunities * Track budgets, manage invoices, and lead post-event ... brand activations, event marketing, or hospitality for large-scale events (100+ attendees)

Raising Cane's

Brand Activations Manager

Plano, TX · On-site

... and relevant activation opportunities * Track budgets, manage invoices, and lead post-event ... brand activations, event marketing, or hospitality for large-scale events (100+ attendees)

Robert Half

Event Manager

Kirkland, WA · On-site

$80K - $95K/yr

... brand activations, showcases, and family-focused events in Seattle, Washington (including Greater Seattle area). This role partners closely with production leadership to shape each event from early ...

Watermill Express LLC

Brand Ambassador

Phoenix, AZ · On-site

$22 - $28/hr

This is a highly visible, field-based role focused on representing the brand at events, community activations, and local partnerships while delivering memorable, on-brand consumer experiences. The ...

Watermill Express LLC

Brand Ambassador

Phoenix, AZ · On-site

$22 - $28/hr

This is a highly visible, field-based role focused on representing the brand at events, community activations, and local partnerships while delivering memorable, on-brand consumer experiences. The ...

Brewinc Events

Event and Brand Assistant

Madison, WI

We are seeking a creative and motivated Event and Brand Assistant to support our marketing and brand activation team. This position is ideal for someone who enjoys event coordination, brand promotion ...

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How much do brand activation events jobs pay per hour?

As of Jul 15, 2026, the average hourly pay for brand activation events in the United States is $20.21, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $23.08 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in Brand Activation Events, and how can they be managed?

Professionals in Brand Activation Events often encounter challenges such as tight timelines, coordinating multiple vendors, and ensuring seamless communication between stakeholders. Managing unforeseen issues, such as last-minute changes or logistical hiccups, requires strong problem-solving skills and flexibility. Effective planning, maintaining detailed checklists, and having contingency plans in place help mitigate these challenges. Strong teamwork and clear, proactive communication with clients, team members, and partners are essential for delivering successful brand experiences.

What is the difference between Brand Activation Events vs Brand Marketing Coordinator?

AspectBrand Activation EventsBrand Marketing Coordinator
Primary FocusPlanning and executing live events to promote brand engagementDeveloping and implementing overall brand marketing strategies
Work EnvironmentEvent sites, promotional venues, on-site activationsOffice settings, marketing campaigns, digital platforms
Required CredentialsEvent management experience, communication skillsMarketing degree, project management skills
Industry UsageAdvertising, experiential marketing, promotionsBrand management, advertising, digital marketing

While both roles focus on promoting a brand, Brand Activation Events specialize in executing live events and on-site activations, whereas Brand Marketing Coordinators oversee broader marketing strategies and campaigns. Understanding these differences helps employers and candidates align expectations and skills for each position.

What are the key skills and qualifications needed to thrive in Brand Activation Events, and why are they important?

To thrive in Brand Activation Events, you need expertise in event planning, marketing strategy, and brand management, often supported by a degree in marketing, communications, or a related field. Familiarity with event management software, CRM systems, and social media platforms is typically required. Outstanding communication, creativity, and problem-solving skills help professionals engage audiences and adapt to dynamic event environments. These capabilities are crucial for creating memorable brand experiences that drive customer engagement and achieve marketing objectives.

What are Brand Activation Events?

Brand activation events are interactive marketing experiences designed to engage consumers and build awareness and loyalty for a brand. These events can take many forms, such as product launches, pop-up shops, experiential marketing campaigns, or sponsorship activations. The main goal is to create memorable interactions that connect the brand with its target audience, encouraging participation and generating buzz both in-person and online. Successful brand activation events help differentiate a brand, drive customer engagement, and often lead to increased sales or brand advocacy.
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Brand Activation Events jobs near you
Field Marketing Manager (Brand Activation)

Field Marketing Manager (Brand Activation)

Mitchell Companies

Nottingham, MD • On-site

$50K - $55K/yr

Full-time

Posted 27 days ago

Job description

Field Marketing Manager (Brand Activation)

Bring the brand to life — one event, one account, one great experience at a time.

Reports to: Sales Manager | Location: Baltimore Area | Schedule: Full-time, 40+ hours/week including some evenings and weekends

About the Role

Do you love the energy of a great event, the thrill of closing a promotional deal with a key account, and the satisfaction of leading a team that shows up and shows out? As our Field Marketing Manager, you'll be the face of our brands in the market — planning and running activations, sampling events, and sponsorships that get people talking (and drinking).

You'll split your time between the strategic (selling programs into accounts, analyzing what's working) and the hands-on (running events, coaching your Brand Ambassador team, making sure every activation is set up for success). If you thrive on variety, love being out in the market instead of behind a desk all day, and know how to rally a team around a shared goal, this is your kind of job.

What You'll Do

Plan and run standout activations

  • Build and execute activation strategies that drive brand awareness, consumer engagement, and sales
  • Sell in promotional programs and event opportunities to key accounts
  • Lead sampling events, sponsorships, and special promotions from planning through wrap-up
  • Be on-site and hands-on — you're the go-to person when an event is happening
  • Track results and turn them into recaps that show what worked (and what's next)

Build real relationships

  • Be a trusted partner to key accounts, distributors, and your internal sales team
  • Keep stakeholders in the loop on brand initiatives and upcoming opportunities
  • Dig into sales and market data to spot opportunities and turn around underperforming accounts

Lead your Brand Ambassador team

  • Coach, guide, and support your team so every event reflects the brand at its best
  • Manage weekly scheduling, performance, and reporting
  • Audit event execution to keep quality high and consistent
  • Handle timesheet approvals and keep the team accountable

Keep things running smoothly behind the scenes

  • Manage event gear, promotional materials, and merchandise
  • Make sure your team is fully equipped for every activation
  • Track and reconcile budgets and expenses
  • Stay on top of reporting: expense reports, weekly recaps, survey audits, timesheets, and performance metrics
What You Bring
  • Bachelor's degree in Marketing, Business, Communications, or related field (preferred)
  • 2+ years of experience in beverage supplier, distributor, or related industry work
  • Background in event production, brand activation, experiential marketing, or promotions (a plus)
  • Experience leading Brand Ambassadors or promotional teams (a plus)
  • Comfort working with wholesalers, retail accounts, and sampling programs
  • Strong leadership skills and a knack for keeping people motivated
  • Sharp communication skills — written, verbal, and in-the-room
  • Solid organizational chops; you can juggle multiple events and deadlines without dropping the ball
  • Comfort with Microsoft Office, especially Excel and PowerPoint
  • An eye for what the numbers are telling you about event and sales performance
  • Familiarity with the local events scene, nightlife, and alcohol beverage regulations
  • A professional, can-do attitude — solo or as part of a team
The Fine Print
  • Must be 21 or older
  • Valid driver's license and clean driving record
  • Reliable personal transportation (frequent travel within your territory required)
  • Personal smartphone and access to a computer with Microsoft Office and internet
  • Comfortable with physical demands of event work — lifting, setting up, and being on your feet for extended periods
  • Schedule flexibility for evenings, nights, weekends, and holidays as events require
  • Offer contingent on background check and drug screening

Mitchell Companies is an Equal Opportunity Employer. We welcome applicants of all backgrounds and are committed to a workplace free from discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other status protected by law.