ZipRecruiter

Log In

1

Brand Activation Events Jobs (NOW HIRING)

Samsonite

Sr Specialist, Brand Activation

Mansfield, MA · On-site

$78K - $85K/yr

Supports Brand Activation events and experiential moments, including on-site social coverage, influencer attendance coordination, and post-event content amplification * Partners with Agency Partners ...

Hawaiian Telcom

Brand Activation Team

Honolulu, HI · On-site

$20/hr

Job Purpose This position will represent Hawaiian Telcom at events (community, sponsorships, etc ... As a member of the Brand Activation Team, serve as an ambassador of Hawaiian Telcom and display a ...

WillScot

Brand Activation Coordinator

Scottsdale, AZ · Hybrid

$41K - $46K/yr

The Brand Activation Coordinator will serve as the connective bridge between our brand and external ... Event & Brand Presence Support : * Work in conjunction with our Tradeshow & Event Specialist to ...

Mars

Brand Activation Specialist

Sharon, CT · On-site

... activation for impactful brand experiences. 1. Brand Communication & Digital Activation * Design ... event pages, campaign hubs). * Develop and execute the brand content and media strategy across the ...

Chobani

Regional Brand Activation Lead

Chicago, IL

A leading food company is seeking a Regional Field Manager in Chicago to drive brand activation strategies through localized product sampling and events. The role involves leading a team, managing ...

BridgeBio Pharma

Brand Activation Lead

Palo Alto, CA · On-site

$240K - $280K/yr

What You'll Do We're looking for a seasoned Brand Activation Lead to own the end-to-end execution of our brand's most visible moments - campaigns, launches, events, partnerships, and integrated ...

THE KRAFT GROUP

Brand Ambassador

Foxboro, MA · On-site

$15 - $20/hr

Responsible for set-up and breakdown of brand activations as well as interacting with fans and generating leads during these events * Responsible for set-up and breakdown of Fan Zone at Revolution ...

KRAFT SOCCER LLC

Brand Ambassador

Foxboro, MA · On-site

$15 - $20/hr

Responsible for set-up and breakdown of brand activations as well as interacting with fans and generating leads during these events * Responsible for set-up and breakdown of Fan Zone at Revolution ...

Raising Cane's

Brand Activations Manager

Plano, TX · On-site

... and relevant activation opportunities * Track budgets, manage invoices, and lead post-event ... brand activations, event marketing, or hospitality for large-scale events (100+ attendees)

next page

Showing results 1-20

All JobsBrand Activation Events Jobs

Brand Activation Events information

See salary details

$11

$20

$28

How much do brand activation events jobs pay per hour?

As of Jul 13, 2026, the average hourly pay for brand activation events in the United States is $20.21, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $23.08 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in Brand Activation Events, and how can they be managed?

Professionals in Brand Activation Events often encounter challenges such as tight timelines, coordinating multiple vendors, and ensuring seamless communication between stakeholders. Managing unforeseen issues, such as last-minute changes or logistical hiccups, requires strong problem-solving skills and flexibility. Effective planning, maintaining detailed checklists, and having contingency plans in place help mitigate these challenges. Strong teamwork and clear, proactive communication with clients, team members, and partners are essential for delivering successful brand experiences.

What is the difference between Brand Activation Events vs Brand Marketing Coordinator?

AspectBrand Activation EventsBrand Marketing Coordinator
Primary FocusPlanning and executing live events to promote brand engagementDeveloping and implementing overall brand marketing strategies
Work EnvironmentEvent sites, promotional venues, on-site activationsOffice settings, marketing campaigns, digital platforms
Required CredentialsEvent management experience, communication skillsMarketing degree, project management skills
Industry UsageAdvertising, experiential marketing, promotionsBrand management, advertising, digital marketing

While both roles focus on promoting a brand, Brand Activation Events specialize in executing live events and on-site activations, whereas Brand Marketing Coordinators oversee broader marketing strategies and campaigns. Understanding these differences helps employers and candidates align expectations and skills for each position.

What are the key skills and qualifications needed to thrive in Brand Activation Events, and why are they important?

To thrive in Brand Activation Events, you need expertise in event planning, marketing strategy, and brand management, often supported by a degree in marketing, communications, or a related field. Familiarity with event management software, CRM systems, and social media platforms is typically required. Outstanding communication, creativity, and problem-solving skills help professionals engage audiences and adapt to dynamic event environments. These capabilities are crucial for creating memorable brand experiences that drive customer engagement and achieve marketing objectives.

What are Brand Activation Events?

Brand activation events are interactive marketing experiences designed to engage consumers and build awareness and loyalty for a brand. These events can take many forms, such as product launches, pop-up shops, experiential marketing campaigns, or sponsorship activations. The main goal is to create memorable interactions that connect the brand with its target audience, encouraging participation and generating buzz both in-person and online. Successful brand activation events help differentiate a brand, drive customer engagement, and often lead to increased sales or brand advocacy.
More about Brand Activation Events jobs
What cities are hiring for Brand Activation Events jobs? Cities with the most Brand Activation Events job openings:
What states have the most Brand Activation Events jobs? States with the most job openings for Brand Activation Events jobs include:
What job categories do people searching Brand Activation Events jobs look for? The top searched job categories for Brand Activation Events jobs are:
Brand Activation Events jobs near you
Sr Specialist, Brand Activation

Sr Specialist, Brand Activation

Samsonite

Mansfield, MA • On-site

$78K - $85K/yr

Full-time

Posted 11 days ago

Samsonite rating

7.0

Company rating: 7.0 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description


This role is for a social-obsessed marketer who lives on the feed, thinks in content, and knows how to turn a creator partnership into a cultural moment. The Senior Specialist, Brand Activation Influencer & Social is responsible for executing Influencer & Owned Social Strategy, and Development & Execution of Campaigns and Measurement across Brand and Always-On Campaigns. This is a hybrid role, we work on site 4 days and remotely 1 day weekly.
  • Owns the brand's organic social presence across platforms (Instagram, TikTok, YouTube, Pinterest, etc.)
  • Develops and manages a content calendar for always-on social
  • Monitors brand social channels and engages with the community; understands the brand's tone of voice and writes in it natively
  • Briefs and directs creative assets for social, with a strong aesthetic eye for on-brand, platform-native content; comfortable with light content creation including filming and directing UGC shoots in partnership with in-house creative
  • Develops and executes a UGC strategy, identifying opportunities to source, rights-manage, and amplify authentic consumer content across owned and paid channels
  • Keeps a pulse on culture, trends, and emerging creators; brings fresh, culturally relevant ideas to campaign concepts
  • Maintains a strong POV on platform trends, formats, and algorithm changes
  • Leads Influencer/Creator Agency relationships; briefs agency partners per season with clear, consumer-led objectives and KPIs aligned to comms strategy, brand, and business priorities in the US
  • Develops Influencer/Creator activations for Brand & Key Products to cultivate deeper engagement with the brand and drive the consumer through to purchase
  • Fosters and sustains direct relationships with influencer talent, resulting in authentic and lasting brand affinity
  • Manages influencer programs across macro, micro, and nano tiers, matching the right creator to the right moment and objective
  • Executes Influencer/Creator Activation Plans including weekly optimizations; ensures programs are effectively planned, executed, and recapped
  • Supports Director, Brand Activation on strategic seasonal & comms planning for Influencer & Owned Social
  • Supports Brand Activation events and experiential moments, including on-site social coverage, influencer attendance coordination, and post-event content amplification
  • Partners with Agency Partners & Analytics to set and review holistic measurement plans; uses data and insights to optimize future campaigns
  • Demonstrated knowledge of Influencer Metrics & KPI optimization across both influencer and owned social channels
  • Builds internal partnerships and ensures cross-functional collaboration and alignment with internal channel teams: brand management, in-house agency, performance marketing, merchandising & retail/WHS marketing
  • Partners with Brand Marketing & Performance Marketing teams to ensure plans are integrated at all touchpoints and drive the consumer through an integrated experience
  • Manages budget across influencer and owned social workstreams
  • Presents Brand Activation Marketing plans to key stakeholders including senior management, channel teams, and sales organization

Qualifications
  • 3+ years of hands-on influencer marketing AND owned social experience, ideally working with lifestyle brand
  • BA in Marketing or related discipline
  • Digital Native, Plugged in: TikTok and Instagram are non-negotiable
  • Robust Understanding of Influencer Marketing
  • Influencer Agency Management across planning & execution
  • Demonstrated knowledge of Influencer Metrics & KPI Optimization
  • Experience with Tools like CreatorIQ, Sprout, Meltwater
  • You put the consumer first and ask questions about what influences their buying behavior
  • You are a strategic thinker with top notch planning skills and an obsession for detail
  • You are an ambitious intellectual & creative thinker who values iteration and innovation
  • You live and breathe social media
  • You have a track record of executing high impact, results oriented creator marketing plans
  • You are a resourceful go-getter who can navigate a matrixed team environment
  • You have an optimistic attitude and ability to positively influence your peers
  • You have the confidence, strong written and verbal communication, and presentation skills to present marketing plans in front of senior management
  • You are a collaborative, team player

About Us
Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.
About the Team
Why you'll love working here:
  • Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
  • Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.
  • Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.

What we value:
At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.
Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.

What Samsonite employees say

Pay

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply