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Brand Activation Jobs (NOW HIRING)

Invesco

Senior Manager, Brand Activation

New York, NY · On-site

$120K - $125K/yr

The Senior Manager, Brand Activation plays a pivotal role in shaping and executing Invesco's brand strategy across North America and Europe, driving how financial advisors and institutions perceive ...

Raising Cane's

Head of Brand Activations

Plano, TX · On-site

Define and manage the brand activation strategy to align with overall brand goals and objectives * Lead activations from concept through execution, while developing and mentoring a high-performing ...

Raising Cane's

Head of Brand Activations

Plano, TX

Define and manage the brand activation strategy to align with overall brand goals and objectives * Lead activations from concept through execution, while developing and mentoring a high-performing ...

Walmart

As Senior Manager of Project Management for Brand Activation, you'll lead the strategy and execution of tentpole events and campaigns like Year Beginning Meeting, Member's Mark Month, and Supplier ...

Raising Cane's

Head of Brand Activations

Plano, TX · On-site

Define and manage the brand activation strategy to align with overall brand goals and objectives * Lead activations from concept through execution, while developing and mentoring a high-performing ...

Raising Cane's

Head of Brand Activations

Plano, TX · On-site

Define and manage the brand activation strategy to align with overall brand goals and objectives * Lead activations from concept through execution, while developing and mentoring a high-performing ...

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Brand Activation information

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How much do brand activation jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for brand activation in the United States is $76.92, according to ZipRecruiter salary data. Most workers in this role earn between $74.52 and $79.33 per hour, depending on experience, location, and employer.

What is the difference between Brand Activation vs Brand Manager?

AspectBrand ActivationBrand Manager
Primary FocusExecuting marketing campaigns to engage consumers and generate immediate brand awarenessDeveloping long-term brand strategies and overseeing overall brand growth
Work EnvironmentEvent marketing, experiential campaigns, promotional activitiesStrategic planning, market research, cross-department collaboration
Required CredentialsMarketing degree, experience in event planning or promotionsMarketing or business degree, experience in brand strategy

While both roles are essential in marketing, Brand Activation focuses on executing specific campaigns to boost brand visibility quickly, often through events and promotions. In contrast, a Brand Manager oversees the overall brand strategy, ensuring long-term growth and consistency across all marketing efforts.

What is brand activation?

Brand activation is a marketing process focused on building awareness and engagement by creating meaningful interactions with a brand. It typically involves experiential marketing events, promotional campaigns, or digital activations that encourage customers to connect with and remember the brand. The goal is to drive action, such as purchases or social sharing, by making the brand memorable and relevant to the target audience.

What are some common challenges faced in a Brand Activation role, and how can they be effectively managed?

Professionals in Brand Activation often encounter challenges such as tight event timelines, coordinating with multiple stakeholders, and ensuring brand consistency across diverse campaigns. Managing these challenges requires strong project management skills, effective communication, and a proactive approach to problem-solving. Building strong relationships with both internal teams (like marketing and sales) and external partners (such as agencies and vendors) is crucial for successful execution. Staying flexible and adapting quickly to feedback or unexpected changes also helps ensure brand activations deliver maximum impact.

What are the key skills and qualifications needed to thrive as a Brand Activation Manager, and why are they important?

To thrive as a Brand Activation Manager, you need expertise in marketing strategy, event planning, and consumer engagement, often supported by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools such as Google Analytics, and event management software is typically required. Creativity, strong communication skills, and the ability to manage cross-functional teams make someone stand out in this role. These capabilities are crucial for executing impactful campaigns that drive brand awareness and customer loyalty.
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Brand Activation jobs near you
Senior Manager, Brand Activation

Senior Manager, Brand Activation

Invesco

New York, NY • On-site

$120K - $125K/yr

Full-time

Medical, Retirement, PTO

Posted 20 days ago

Job description

About Invesco
As one of the world's leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.
What's in it for you?
Our people are at the very core of our success. Invesco employees get more out of life through our comprehensive compensation and benefit offerings including:
  • Flexible paid time off
  • Hybrid work schedule
  • 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
  • Health & wellbeing benefits
  • Parental Leave benefits
  • Employee stock purchase plan

Job Description
About the Role:
The Senior Manager, Brand Activation plays a pivotal role in shaping and executing Invesco's brand strategy across North America and Europe, driving how financial advisors and institutions perceive the company's offerings. This role leads the development of innovative, audience-first advertising campaigns across diverse paid media channels, collaborating closely with internal stakeholders, partners, and creative teams. Leveraging expertise in both B2B and B2C marketing, the position ensures a consistent and compelling expression of Invesco's value proposition at every touchpoint while using AI-powered tools to enhance campaign effectiveness. Ultimately, the role goes beyond campaign execution to drive measurable results, champion creativity, and elevate the global impact of Invesco's brand.
Responsibilities of the Role:
  • Drive the development and implementation of the brand across Invesco paid media campaigns in North America and EMEA, from strategy to execution.
  • Work closely with the Digital Channel Activation Team (paid media), segment marketing partners, and relevant firm stakeholders to develop insight-driven campaign briefs that inspire our internal creative team and external agency partners to produce breakthrough paid media programs delivered in impactful, measurable ways.
  • Collaborate with internal creative team and agency partners to develop advertising campaigns, implementing/enforcing the brand standards.
  • Manage the day-to-day execution of campaigns and ensure timely and excellent delivery on scope and expectations, including working with legal and compliance on campaign approvals.
  • Work with the analytics team to develop campaign KPIs, monitor measurement and performance and optimize creative based on program performance. Focus on key insights (eg social listening, client feedback, competitive audits) to continuously seek ways to enhance client engagement metrics.
  • Lead the management and tracking of the Invesco creative campaign budget.
  • Continuously monitoring market trends and competitive landscape to develop and refine story programs rooted in client insights and analytics.
  • Demonstrated interest in and proficiency with AI-powered tools to inform insights and enhance creative development.
  • Must exude the passion for storytelling, thrive in a dynamic environment, and possess an enthusiastic willingness to roll up their sleeves to positively influence the client experience and continue to drive engagement with Invesco products and services.

Requirements of the Role:
  • Results oriented marketer with 7-10 years of experience and a proven track record of creating innovative paid media campaigns in North America and EMEA that have driven business results, using data and insights to improve client engagement metrics.
  • Excellent "end to end" project management capabilities from insight to execution. Strong organizational skills and detail orientation.
  • Budget tracking experience.
  • Experience collaborating within a transforming marketing organization, as well as with segment/product marketing, internal creative teams, sales, corporate communications, legal and compliance.
  • Possess an intellectual curiosity that drives strategic thinking and out of the box ideas.
  • Superior communication and influencing skills. Excellent verbal and written communication skills.
  • Ability to work in nimble, test and learn, iterative environment, with the ability to make decisions based on analysis and data.
  • Highly collaborative team player who is open minded, flexible and willing to incorporate other people's opinions.
  • Bachelor's Degree required

The salary range in New York City for this position is $120,000 to $125,000/ year. The total compensation offered for this position includes salary and incentive pay and will vary based on skills, experience and location.
Full Time / Part Time
Full time
Worker Type
Employee
Job Exempt (Yes / No)
Yes
Workplace Model
Pursuant to Invesco's Workplace Policy, employees are expected to comply with the firm's most current workplace model, which as of October 1, 2025, includes spending at least four full days each week working in an Invesco office. This reflects our belief that spending time together in the office helps us build stronger relationships, collaborate more easily, and support each other's growth and development.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The job holder may be required to perform other duties as deemed appropriate by their manager from time to time.
Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable U.S. state and federal laws governing non-discrimination in employment.

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