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Brand Activation Jobs (NOW HIRING)

Crayola

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in ...

Advantage Solutions

Brand Activation Manager

Orlando, FL

$68K - $78K/yr

Temporary Brand Activation Manager : 8/5 - 12/8 Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive ...

Crayola LLC

Brand Activation Manager

Easton, PA

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in ...

MrBeast

Brand Activation Manager

New York, NY · On-site

About the Role As the Brand Activation Manager at MrBeast , you are the operational engine and the "hot standby" for our Brand Activation Leads. We produce high-stakes, unscripted content where plans ...

Cypress HCM

Brand Activation Manager

Santa Clara, CA

$65 - $88/hr

Brand Activation Manager We are looking for a highly organized and detail-oriented Brand Activation Manager Contractor to support the Brand Marketing team. This individual will be crucial in the ...

MrBeast

Brand Activation Manager

New York, NY · On-site

About the Role As the Brand Activation Manager at MrBeast , you are the operational engine and the "hot standby" for our Brand Activation Leads. We produce high-stakes, unscripted content where plans ...

Hawaiian Telcom

Brand Activation Team

Honolulu, HI · On-site

$20/hr

As a member of the Brand Activation Team, serve as an ambassador of Hawaiian Telcom and display a positive representation of the brand to the public. Engage, interact and educate current and ...

Pharmavite

Manager, Brand Activation

West Hills, CA

POSITION SUMMARYTheManager, Brand Activation is responsible for translating Nature Made's business needs into impactful integrated marketing plans. This includes developing compelling marketing ...

Chipotle

Director, Brand Activation

Newport Beach, CA

$150K - $222K/yr

THE OPPORTUNITY Reporting to VP Brand Marketing, the Director of Brand Activation will oversee all regional/local marketing plus a team of 8 in the field, including 5 Brand Activation Managers and a ...

Mars

Brand Activation Specialist

Sharon, CT · On-site

Collaborate with internal teams (Brand, Corporate & Health Affairs, Regional/Global) and external media/creative agencies to deliver seamless activation. * Support media planning and activation ...

Pharmavite

Manager, Brand Activation

West Hills, CA · On-site

The Manager, Brand Activation reports to the Senior Manager of Brand Activation. KEY RESPONSIBILITIES Critical contributions this role is counted on to deliver include: * Lead and execute ...

Samsonite

Sr Specialist, Brand Activation

Mansfield, MA · On-site

The Senior Specialist, Brand Activation Influencer & Social is responsible for executing Influencer & Owned Social Strategy, and Development & Execution of Campaigns and Measurement across Brand and ...

WillScot

Brand Activation Coordinator

Scottsdale, AZ · Hybrid

$41K - $46K/yr

The Brand Activation Coordinator will serve as the connective bridge between our brand and external partners. This role coordinates and owns the execution of marketing programs tied to external ...

Samsonite

Sr Specialist, Brand Activation

Mansfield, MA · On-site

$78K - $85K/yr

The Senior Specialist, Brand Activation Influencer & Social is responsible for executing Influencer & Owned Social Strategy, and Development & Execution of Campaigns and Measurement across Brand and ...

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Brand Activation information

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How much do brand activation jobs pay per hour?

As of Jul 13, 2026, the average hourly pay for brand activation in the United States is $76.92, according to ZipRecruiter salary data. Most workers in this role earn between $74.52 and $79.33 per hour, depending on experience, location, and employer.

What is the difference between Brand Activation vs Brand Manager?

AspectBrand ActivationBrand Manager
Primary FocusExecuting marketing campaigns to engage consumers and generate immediate brand awarenessDeveloping long-term brand strategies and overseeing overall brand growth
Work EnvironmentEvent marketing, experiential campaigns, promotional activitiesStrategic planning, market research, cross-department collaboration
Required CredentialsMarketing degree, experience in event planning or promotionsMarketing or business degree, experience in brand strategy

While both roles are essential in marketing, Brand Activation focuses on executing specific campaigns to boost brand visibility quickly, often through events and promotions. In contrast, a Brand Manager oversees the overall brand strategy, ensuring long-term growth and consistency across all marketing efforts.

What kind of jobs in media bring in $150,000 a year?

High-paying media jobs that can reach or exceed $150,000 annually include senior roles such as media directors, advertising executives, and digital marketing managers. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools like analytics platforms and content management systems.

What is brand activation?

Brand activation is a marketing process focused on building awareness and engagement by creating meaningful interactions with a brand. It typically involves experiential marketing events, promotional campaigns, or digital activations that encourage customers to connect with and remember the brand. The goal is to drive action, such as purchases or social sharing, by making the brand memorable and relevant to the target audience.

What is a brand activation role?

A brand activation role involves creating and executing marketing campaigns to engage consumers and promote brand awareness through events, experiential marketing, and promotional activities. Professionals in this role often collaborate with creative teams, utilize market research, and measure campaign effectiveness to drive brand engagement and loyalty.

What are some common challenges faced in a Brand Activation role, and how can they be effectively managed?

Professionals in Brand Activation often encounter challenges such as tight event timelines, coordinating with multiple stakeholders, and ensuring brand consistency across diverse campaigns. Managing these challenges requires strong project management skills, effective communication, and a proactive approach to problem-solving. Building strong relationships with both internal teams (like marketing and sales) and external partners (such as agencies and vendors) is crucial for successful execution. Staying flexible and adapting quickly to feedback or unexpected changes also helps ensure brand activations deliver maximum impact.

What jobs make $3,000 a day?

High-level roles such as senior corporate executives, specialized surgeons, and successful entrepreneurs can earn $3,000 or more per day. In the context of brand activation, top marketing directors or agency founders with extensive experience and large client portfolios may also reach this level of daily income, often through bonuses, commissions, or project-based fees.

How much does a brand activation manager make?

A brand activation manager's salary typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those in major markets can earn higher salaries, often supplemented with bonuses and benefits.

What are the key skills and qualifications needed to thrive as a Brand Activation Manager, and why are they important?

To thrive as a Brand Activation Manager, you need expertise in marketing strategy, event planning, and consumer engagement, often supported by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools such as Google Analytics, and event management software is typically required. Creativity, strong communication skills, and the ability to manage cross-functional teams make someone stand out in this role. These capabilities are crucial for executing impactful campaigns that drive brand awareness and customer loyalty.
More about Brand Activation jobs
What cities are hiring for Brand Activation jobs? Cities with the most Brand Activation job openings:
What are the most commonly searched types of Brand Activation jobs? The most popular types of Brand Activation jobs are:
What states have the most Brand Activation jobs? States with the most job openings for Brand Activation jobs include:
What job categories do people searching Brand Activation jobs look for? The top searched job categories for Brand Activation jobs are:
Brand Activation jobs near you
Infographic showing various Brand Activation job openings in the United States as of July 2026, with employment types broken down into 84% Full Time, 12% Part Time, 1% Temporary, and 3% Contract. Highlights an 83% Physical, 5% Hybrid, and 12% Remote job distribution, with an average salary of $159,999 per year, or $76.9 per hour.
Brand Activation Manager

Brand Activation Manager

Crayola

Easton, PA • On-site

Full-time

Medical, Retirement

Re-posted 9 days ago

Crayola rating

6.4

Company rating: 6.4 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

Job description

Brand Activation Manager, Hybrid, Easton PA
GENERAL SUMMARY:
Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in planning and executing annual marketing activation strategies that drive awareness, engagement, consideration, and conversion across key product, platform, seasonal, and brand priorities.
An experienced marketer who thrives at the intersection of strategy and execution, brings a global mindset, and excels in cross-functional collaboration. You are energized by turning insights into action and passionate about delivering best-in-class consumer and shopper experiences.
PRINCIPAL DUTIES & RESPONSIBILITIES:
Marketing Activation Planning & Execution:
  • Support the planning and development of annual marketing activation strategies that drive awareness, engagement, consideration, and conversion for priority products, platforms, seasons, and brand initiatives.
  • Lead the execution and implementation of activation plans, partnering closely with activation, platform, shopper, digital, partnerships, and sales teams to achieve annual commercial objectives.
  • Serve as a key liaison between platform, activation, sales, and global marketing teams to ensure connectivity, collaboration, efficiency, and alignment with marketing priorities and goals.
  • Translate product, audience, and marketplace insights into actionable, relevant, and demand-driving campaigns and activations.
  • Create and manage activation toolkits that align marketing with sales, global teams, and agency partners.
  • Craft and share clear, compelling activation briefs with platform, agency, global, and activation partners.
  • Execute activation plans within approved budgets and timelines, ensuring strong alignment with overall business priorities.
  • Partner with global marketing leads to share activation plans, assets, results, and best practices, driving consistency and scale where appropriate.
  • Own post-activation analysis, highlighting successes, marketplace impact, best practices, and opportunities for improvement.
  • Maintain and update the global marketing scorecard on a quarterly basis to track performance and inform future planning.

Shopper Marketing Support:
In partnership with the Manager, Shopper Marketing
  • Plan and activate retail marketing programs across Grocery, Craft, Education, Office, and Value channels to drive demand for priority products.
  • Provide activation strategy, assets, and support to retail partners, ensuring alignment with national and enterprise-wide programs.
  • Serve as a liaison between sales teams and activation partners to enable fast, collaborative execution and marketplace synergy.
  • Deliver post-program analysis to assess effectiveness, efficiency, and ROI, and inform continuous improvement.

JOB SPECIFICATIONS:
  • 5+ years of experience in integrated marketing, brand activation, or related roles.
  • Bachelor's degree in Marketing or a related discipline; advanced coursework or certifications a plus.
  • Shopper marketing and global brand experience strongly preferred.
  • Proficient Microsoft Office skills

Capabilities & Mindset
  • Strategic Mindset: Ability to translate brand vision and commercial goals into clear, actionable activation strategies.
  • Collaboration & Influence: Proven ability to partner cross-functionally and align execution with national and global priorities.
  • Exceptional Communication: Clear, confident communicator across functions, seniority levels, regions, and cultures-written, verbal, and visual.
  • Results-Driven Approach: Strong focus on commercial performance, ROI, and continuous improvement.
  • Agility & Adaptability: Thrives in a fast-paced, matrixed environment with shifting priorities.
  • Project & Campaign Leadership: Demonstrated success leading complex, multi-stakeholder initiatives from planning through execution.
  • Attention to Detail: Ensures flawless execution across consumer, marketplace, and retail activations.
  • Customer-Centric Mindset: Passion for creating best-in-class experiences at every touchpoint.

Ownership & Accountability: Takes full ownership of initiatives and consistently delivers results.
PHYSICAL CONDITIONS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to twenty-five pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
DISCLAIMER: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
WHY CRAYOLA?
  • Kid Inspired Culture
  • Free Admission to Crayola Experience for Employees
  • Community Volunteerism Opportunities
  • Annual Bonus Potential for all Full-Time Employees
  • Company Matched 401k & Employee Value Sharing Plan
  • Comprehensive Healthcare Benefits for Eligible Employees
  • Education Assistance Program
  • Wellness Programs
  • Employee Resource Groups
  • Generous Product Discounts Onsite & Online
  • Company Sponsored Employee Events
  • Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

Green is our favorite color!Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability
Crayola is committed to providing competitive market compensation. Our pay ranges are established using reliable market data and consider factors such as job responsibilities, industry benchmarks, and geographic location.
Individual starting pay is determined by a candidate's skills, experience and qualifications. This role is eligible to participate in an annual incentive plan as per plan guidelines. For a full list of Crayola benefits, please visit https://www.crayola.com/company/employee-benefits.
No phone calls please.Search Firm Representatives - Please Read Carefully:Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.
Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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