MARKET ACTIVATION MANAGER In this role, the Market Activation Manager will serve as the primary marketing expert on behalf of Gallo's Innovation Team, leading launch efforts in key markets for a new ...
MARKET ACTIVATION MANAGER In this role, the Market Activation Manager will serve as the primary marketing expert on behalf of Gallo's Innovation Team, leading launch efforts in key markets for a new ...
2025 Marketing Matchday Activation Intern
Columbus, OH · On-site
$14.50 - $19.25/hr
Execute matchday activations including coordinating with on-site vendors, placing banners, setting ... Ability to manage multiple priorities in a dynamic environment * Ability to work a flexible ...
2025 Marketing Matchday Activation Intern
Columbus, OH · On-site
$14.50 - $19.25/hr
Execute matchday activations including coordinating with on-site vendors, placing banners, setting ... Ability to manage multiple priorities in a dynamic environment * Ability to work a flexible ...
2025 Marketing Matchday Activation Intern
$14.50 - $19.25/hr
Execute matchday activations including coordinating with on-site vendors, placing banners, setting ... Ability to manage multiple priorities in a dynamic environment * Ability to work a flexible ...
2025 Marketing Matchday Activation Intern
$14.50 - $19.25/hr
Execute matchday activations including coordinating with on-site vendors, placing banners, setting ... Ability to manage multiple priorities in a dynamic environment * Ability to work a flexible ...
Director, NIL Revenue & Activation - Ohio State University
Columbus, OH · On-site
$90 - $130/hr
This role reports to the Vice President & General Manager of Ohio State Sports Properties and works ... NIL Activation & Fulfillment (Secondary)** Partner with the Ohio State University Athletic ...
Director, NIL Revenue & Activation - Ohio State University
Columbus, OH · On-site
$90 - $130/hr
This role reports to the Vice President & General Manager of Ohio State Sports Properties and works ... NIL Activation & Fulfillment (Secondary)** Partner with the Ohio State University Athletic ...
... activation across the athletics portfolio. As Director of Buckeye Sports Group, you will own a P&L ... This role reports to the Vice President & General Manager of Ohio State Sports Properties and works ...
... activation across the athletics portfolio. As Director of Buckeye Sports Group, you will own a P&L ... This role reports to the Vice President & General Manager of Ohio State Sports Properties and works ...
... activation across the athletics portfolio. As Director of Buckeye Sports Group, you will own a P&L ... This role reports to the Vice President & General Manager of Ohio State Sports Properties and works ...
... activation across the athletics portfolio. As Director of Buckeye Sports Group, you will own a P&L ... This role reports to the Vice President & General Manager of Ohio State Sports Properties and works ...
... activation across the athletics portfolio. As Director of Buckeye Sports Group, you will own a P&L ... This role reports to the Vice President & General Manager of Ohio State Sports Properties and works ...
... activation across the athletics portfolio. As Director of Buckeye Sports Group, you will own a P&L ... This role reports to the Vice President & General Manager of Ohio State Sports Properties and works ...
... activation across the athletics portfolio. As Director of Buckeye Sports Group, you will own a P&L ... This role reports to the Vice President & General Manager of Ohio State Sports Properties and works ...
... activation across the athletics portfolio. As Director of Buckeye Sports Group, you will own a P&L ... This role reports to the Vice President & General Manager of Ohio State Sports Properties and works ...
Serve as the activation lead for a portfolio of partners, managing all aspects of campaign ... execution and fulfillment. * Support the execution of national (corporate) partnership deals at the ...
Serve as the activation lead for a portfolio of partners, managing all aspects of campaign ... execution and fulfillment. * Support the execution of national (corporate) partnership deals at the ...
Vice President-One Chase Hub Strategy and Activation
Columbus, OH · On-site
$130 - $160/hr
As a Vice President on the Engagement Marketing team, you will own the strategy and activation ... Deep cross functional collaboration skills, ability to lead and manage workstreams across diverse ...
Vice President-One Chase Hub Strategy and Activation
Columbus, OH · On-site
$130 - $160/hr
As a Vice President on the Engagement Marketing team, you will own the strategy and activation ... Deep cross functional collaboration skills, ability to lead and manage workstreams across diverse ...
Serve as the activation lead for a portfolio of partners, managing all aspects of campaign ... execution and fulfillment. * Support the execution of national (corporate) partnership deals at the ...
Serve as the activation lead for a portfolio of partners, managing all aspects of campaign ... execution and fulfillment. * Support the execution of national (corporate) partnership deals at the ...
Serve as the activation lead for a portfolio of partners, managing all aspects of campaign ... execution and fulfillment. * Support the execution of national (corporate) partnership deals at the ...
Serve as the activation lead for a portfolio of partners, managing all aspects of campaign ... execution and fulfillment. * Support the execution of national (corporate) partnership deals at the ...
Vice President-One Chase Hub Strategy and Activation
Columbus, OH · On-site
$133K - $190K/yr
As a Vice President on the Engagement Marketing team, you will own the strategy and activation ... Structured program and project management expertise- ability to manage multiple concurrent ...
Vice President-One Chase Hub Strategy and Activation
Columbus, OH · On-site
$133K - $190K/yr
As a Vice President on the Engagement Marketing team, you will own the strategy and activation ... Structured program and project management expertise- ability to manage multiple concurrent ...
As a Vice President on the Engagement Marketing team, you will own the strategy and activation ... Structured program and project management expertise- ability to manage multiple concurrent ...
As a Vice President on the Engagement Marketing team, you will own the strategy and activation ... Structured program and project management expertise- ability to manage multiple concurrent ...
As a Vice President on the Engagement Marketing team, you will own the strategy and activation ... Structured program and project management expertise- ability to manage multiple concurrent ...
As a Vice President on the Engagement Marketing team, you will own the strategy and activation ... Structured program and project management expertise- ability to manage multiple concurrent ...
On property activation and awareness * Responsible for the development, coordination, and execution ... Develop and manage monthly content calendars * Ensure visual, tonal, and experiential consistency ...
Quick apply
On property activation and awareness * Responsible for the development, coordination, and execution ... Develop and manage monthly content calendars * Ensure visual, tonal, and experiential consistency ...
Defines the activation strategy, activation criteria, and leading indicators for each customer ... management or a relevant domain area * Advanced knowledge of the product development life cycle ...
Defines the activation strategy, activation criteria, and leading indicators for each customer ... management or a relevant domain area * Advanced knowledge of the product development life cycle ...
Marketing Manager
Columbus, OH · On-site
State Marketing Manager, Ohio Department: Marketing Reports To: Executive Director, Marketing ... This position owns execution, activation and optimization of that strategy across all marketing ...
Marketing Manager
Columbus, OH · On-site
State Marketing Manager, Ohio Department: Marketing Reports To: Executive Director, Marketing ... This position owns execution, activation and optimization of that strategy across all marketing ...
Hospitality Marketing Manager
Columbus, OH · On-site
$70K - $80K/yr
On property activation and awareness * Responsible for the development, coordination, and execution ... Develop and manage monthly content calendars * Ensure visual, tonal, and experiential consistency ...
Hospitality Marketing Manager
Columbus, OH · On-site
$70K - $80K/yr
On property activation and awareness * Responsible for the development, coordination, and execution ... Develop and manage monthly content calendars * Ensure visual, tonal, and experiential consistency ...
Defines the activation strategy, activation criteria, and leading indicators for each customer ... management * Hands‑on familiarity with product analytics, experimentation, and lifecycle ...
Defines the activation strategy, activation criteria, and leading indicators for each customer ... management * Hands‑on familiarity with product analytics, experimentation, and lifecycle ...
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Full-time
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Job description
ABOUT STRATEGIC GROUP
Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we’ve built a reputation for engaging our clients’ retail customers and influencing their hard-to-penetrate consumer base.
MARKET ACTIVATION MANAGER
In this role, the Market Activation Manager will serve as the primary marketing expert on behalf of Gallo's Innovation Team, leading launch efforts in key markets for a new line of canned cocktails. They will develop and maintain positive relationships with key on & off premise accounts in their market, ensure high visibility for the brands, and create affinity among target consumers. In addition to executing sales support efforts in the accounts, they will be responsible for building new business within their respective territories and executing impactful sampling activations within their defined account universe and potentially in venues nearby.
Our Market Activation Managers will work collaboratively with our client’s local team as well as the distributor partners that sell directly to their target customers.
ESSENTIAL JOB FUNCTIONS
Sales Support:
o Build and develop a key account list across a defined territory of “must win” accounts, driving off premise growth, focusing on targeting quality distribution
o Demonstrate an understand of supplier brand strategies (marketing, promotion, and consumer engagement)
o Execute brand standards at industry leading levels
o Apply skills to educate, inspire, and achieve shelf placements, staff education, POS visibility, cooler placements, and trade enthusiasm
o Focus on securing brand features, programming, and visibility within the account universe
o Communicate market conditions to the client regularly in an articulate efficient manner
o Maintain awareness of best practices, trends, and competitive brands
o Track, measure, record, and provide valuable insights on all sales support initiatives
o Ensure practices are compliant with all local, state, and federal regulatory statutes
o Work closely with local distributors partners to ensure all goals are met within the defined time frame
o Occasionally assist the Gallo Innovation brand teams, in executing select brand events within the market
Experiential Marketing
o Identify brand opportunities via non-traditional marketing initiatives
o Execute in-store tastings where legal
o Develop engaging sampling initiatives that generate excitement and affinity for the brand
■ Schedule programing in target accounts at the optimal time for target consumer engagement
■ Manage budget and associated activation costs
■ Leverage programming and consumer demand to inspire trade
■ Execute impactful sampling activations within the account universe, recording sales, tracking
conversions, and recap accordingly
REQUIREMENTS
Retail Activation Managers must possess/demonstrate:
• 1-3 years of beverage industry related experience; preferably in beer
• B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field
• Ability to drive and maintain a valid driver’s license, and have a reliable vehicle