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Manager Partnership Activation Jobs Near Me

Earned media and partnerships * CRM (email, SMS, loyalty) * Digital channels (web, app, SEO) * Retail/store experience * Events and activations * Brand and content * Ensure consistent, customer ...

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As of Aug 26, 2026, the average yearly pay for manager partnership activation in the United States is $59,835.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,500.00 and $69,500.00 per year, depending on experience, location, and employer.

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Market Activation Manager - Columbus, OH

Strategic Experiential Group LLC

Blacklick, OH • Remote

Full-time

Re-posted 2 hours ago


Job description

ABOUT STRATEGIC GROUP

Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we’ve built a reputation for engaging our clients’ retail customers and influencing their hard-to-penetrate consumer base.

MARKET ACTIVATION MANAGER

In this role, the Market Activation Manager will serve as the primary marketing expert on behalf of Gallo's Innovation Team, leading launch efforts in key markets for a new line of canned cocktails. They will develop and maintain positive relationships with key on & off premise accounts in their market, ensure high visibility for the brands, and create affinity among target consumers. In addition to executing sales support efforts in the accounts, they will be responsible for building new business within their respective territories and executing impactful sampling activations within their defined account universe and potentially in venues nearby.

Our Market Activation Managers will work collaboratively with our client’s local team as well as the distributor partners that sell directly to their target customers.

ESSENTIAL JOB FUNCTIONS

Sales Support:

o Build and develop a key account list across a defined territory of “must win” accounts, driving off premise growth, focusing on targeting quality distribution

o Demonstrate an understand of supplier brand strategies (marketing, promotion, and consumer engagement)

o Execute brand standards at industry leading levels

o Apply skills to educate, inspire, and achieve shelf placements, staff education, POS visibility, cooler placements, and trade enthusiasm

o Focus on securing brand features, programming, and visibility within the account universe

o Communicate market conditions to the client regularly in an articulate efficient manner

o Maintain awareness of best practices, trends, and competitive brands

o Track, measure, record, and provide valuable insights on all sales support initiatives

o Ensure practices are compliant with all local, state, and federal regulatory statutes

o Work closely with local distributors partners to ensure all goals are met within the defined time frame

o Occasionally assist the Gallo Innovation brand teams, in executing select brand events within the market


Experiential Marketing

o Identify brand opportunities via non-traditional marketing initiatives

o Execute in-store tastings where legal

o Develop engaging sampling initiatives that generate excitement and affinity for the brand

■ Schedule programing in target accounts at the optimal time for target consumer engagement

■ Manage budget and associated activation costs

■ Leverage programming and consumer demand to inspire trade

■ Execute impactful sampling activations within the account universe, recording sales, tracking

conversions, and recap accordingly


REQUIREMENTS

Retail Activation Managers must possess/demonstrate:

• 1-3 years of beverage industry related experience; preferably in beer

• B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field

• Ability to drive and maintain a valid driver’s license, and have a reliable vehicle