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Contract Sponsorship Activation Jobs (NOW HIRING)

ASM Global

Sponsorship and Activation Manager

Lansing, MI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Negotiate and manage sponsorship contracts and agreements to ensure clear expectations, accurate ... brand activation-venue or live events experience is a plus SKILLS AND ABILITIES * Strong ...

ASM Global

Sponsorship and Activation Manager

Lansing, MI

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Negotiate and manage sponsorship contracts and agreements to ensure clear expectations, accurate ... brand activation-venue or live events experience is a plus SKILLS AND ABILITIES * Strong ...

Ilitch

Partnership Activation Manager

Detroit, MI

In this role, you'll work closely to manage day-to-day sponsorship engagement activities aimed to ... Fulfilling all contractual assets in partner contracts, including but not limited to: season ...

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Contract Sponsorship Activation information

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How much do contract sponsorship activation jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for contract sponsorship activation in the United States is $38.10, according to ZipRecruiter salary data. Most workers in this role earn between $23.80 and $45.19 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a contract sponsorship activation specialist, and why are they important?

To thrive as a Contract Sponsorship Activation specialist, you need a solid understanding of marketing, contract management, and event planning, often supported by a degree in marketing, business, or a related field. Familiarity with CRM systems, project management tools, and sponsorship tracking software is typically required. Strong communication, relationship-building, and organizational skills help you effectively coordinate with sponsors and internal teams. These abilities are crucial for ensuring contractual obligations are met, maximizing sponsor value, and delivering successful activations.

What is contract sponsorship activation?

Contract sponsorship activation refers to the process of implementing and managing the terms of a sponsorship agreement between two parties, typically a brand and an event, team, or individual. This includes executing the agreed-upon benefits, such as branding, promotions, hospitality, and digital campaigns, to ensure maximum value for both the sponsor and the sponsored entity. The goal is to effectively bring the sponsorship to life, track its performance, and ensure all contractual obligations are met to achieve desired marketing and business outcomes.

What is the difference between Contract Sponsorship Activation vs Contract Marketing Coordinator?

AspectContract Sponsorship ActivationContract Marketing Coordinator
Required CredentialsExperience in sponsorship campaigns, marketing, or event managementMarketing degree or related certification, event planning experience
Work EnvironmentEvent sites, sponsorship venues, marketing campaignsOffice settings, marketing teams, event coordination
Employer & Industry UsageBrands, sports teams, event organizersAdvertising agencies, corporate marketing departments
Common Search & ComparisonFocuses on sponsorship activation tasksBroader marketing coordination roles

Contract Sponsorship Activation involves executing sponsorship campaigns and managing event-related activities, while Contract Marketing Coordinator handles broader marketing tasks, including planning, content creation, and campaign support. Both roles require marketing knowledge but differ in focus and environment.

What are some common challenges faced in a contract sponsorship activation role, and how can they be addressed?

Professionals in Contract Sponsorship Activation often encounter challenges such as aligning sponsor expectations with deliverables, managing tight activation timelines, and ensuring seamless communication between sponsors and internal teams. To address these challenges, it's important to maintain detailed project timelines, proactively communicate updates, and regularly review contract terms to ensure all obligations are met. Building strong relationships with both sponsors and cross-functional teams also helps in anticipating potential issues and delivering successful activations.
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What cities are hiring for Contract Sponsorship Activation jobs?

Cities with the most Contract Sponsorship Activation job openings:

What are the most commonly searched types of Sponsorship Activation jobs?

The most popular types of Sponsorship Activation jobs are:

What states have the most Contract Sponsorship Activation jobs?

States with the most job openings for Contract Sponsorship Activation jobs include:

What job categories do people searching Contract Sponsorship Activation jobs look for?

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Contract Sponsorship Activation jobs near you
Infographic showing various Contract Sponsorship Activation job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, 1% Contract, and 1% Nights. Highlights an 90% Physical, 5% Hybrid, and 5% Remote job distribution, with an average salary of $79,243 per year, or $38.1 per hour.

Sponsorship and Activation Manager

ASM Global

Lansing, MI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

ASM Global rating

6.7

Company rating: 6.7 out of 10

Based on 83 frontline employees who took The Breakroom Quiz

135th of 253 rated facilities management

Job description

POSITION: Sponsorship and Activation Manager
DEPARTMENT: Sales and Events
REPORTS TO: General Manager/Assistant General Manager
FLSA STATUS: Salaried, non-exempt
LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.
Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component - feasibility & consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking - of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.
Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you? Join us!
Position Overview
The Sponsorship and Activation Manager drives revenue growth by securing sponsorship partnerships and executing activations that increase brand visibility and engagement. This role identifies prospective sponsors, negotiates agreements, and manages sponsorship deliverables across events and marketing campaigns. The position also oversees special events from planning through execution and post-event recap, supporting continuous improvement for recurring events.
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Plan, coordinate, and execute venue-hosted special events from concept through post-event evaluation, ensuring exceptional guest experiences and successful event delivery.
  • Develop and implement sponsorship strategies that attract new partners, strengthen community relationships, and align with organizational goals.
  • Build and maintain strong relationships with sponsors, agencies, vendors, community partners, and internal stakeholders to support successful partnership activations.
  • Collaborate with operations, food and beverage, sales, marketing, events, and creative teams to ensure seamless planning, logistics, promotion, and execution.
  • Create and manage event and sponsorship budgets, timelines, contracts, project plans, assets, and deliverables while ensuring work is completed on time and within budget.
  • Generate new revenue opportunities through creative sponsorship packages, signage opportunities, strategic partnerships, and community engagement initiatives.
  • Negotiate and manage sponsorship contracts and agreements to ensure clear expectations, accurate fulfillment, and strong partner satisfaction.
  • Track attendance, sponsorship ROI, guest feedback, financial results, and deliverables, providing insights and recommendations for continuous improvement.
  • Represent the organization at industry events and networking opportunities to enhance visibility, build relationships, and expand the sponsorship pipeline.

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability
required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE
  • Bachelor's degree in marketing, Communications, Business, Sports Management, or a related field preferred
  • 1-3 years of experience in sponsorship, partnerships, event marketing, or brand activation-venue or live events experience is a plus

SKILLS AND ABILITIES
  • Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
  • Excellent written and verbal communication skills; comfortable interacting with internal teams and external partners
  • Detail-oriented with a focus on accuracy, especially when executing sponsor deliverables and event activations.
  • Proficient in Microsoft Office Suite (especially PowerPoint and Excel); familiarity with Adobe Creative Suite or Canva is a plus.
  • Ability to work flexible hours, including evenings, weekends, and holidays as required by event schedules.

COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site (Lansing Center Complex)
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
NOTE:
The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

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About ASM Global

Sourced by ZipRecruiter

ASM Global was formed in October 2019 from the merger of AEG Facilities, the global innovator in live entertainment venues, and SMG, the gold standard in event management. ASM Global is a venue management powerhouse that spans five continents, 14 countries and more than 300 of the world's most prestigious arenas, stadiums, convention and exhibit centers, and performing arts venues. As the world's most trusted venue manager, ASM Global provides venue strategy and management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services. Among the venues in our portfolio are landmark facilities such as McCormick Place & Soldier Field in Chicago, the Los Angeles Convention Center, Tele2 Arena in Stockholm, the Mercedes-Benz Superdome in New Orleans, the Shenzhen World Exhibition and Conference Centre in Shenzhen, China and Van Andel Arena, DeVos Place & DeVos Performance Hall in Grand Rapids, Michigan. ASM Global also offers food and beverage operations through its concessions and catering companies.

Industry

Arts, entertainment, and recreation

Company size

10,000+ Employees

Headquarters location

Los Angeles, CA, US

Year founded

2019

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