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Partnership Activation Manager Salary Jobs (NOW HIRING)

AEG

Manager, Partnership Activation

Colorado Springs, CO · On-site

$58K - $63K/yr

Manager, Partnership Activation Reports To: Director, Partnership Sales Location: USA Hockey ... SALARY: Salary range is $58,000 - $63,000 annually. ADDITIONAL INFORMATION: * This position may ...

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How much do partnership activation manager salary jobs pay per year?

As of May 28, 2026, the average yearly pay for partnership activation manager salary in the United States is $81,677.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $116,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Partnership Activation Manager, and why are they important?

To thrive as a Partnership Activation Manager, you need expertise in marketing, account management, and event planning, often supported by a bachelor's degree in business, marketing, or a related field. Familiarity with CRM systems, project management tools, and analytics platforms is typically required. Strong communication, relationship-building, and organizational skills set top performers apart in this role. These capabilities are essential for executing successful partnership campaigns, maximizing sponsor value, and fostering long-term business relationships.

What are some common challenges faced by Partnership Activation Managers, and how can they overcome them?

Partnership Activation Managers often face the challenge of balancing the expectations of both internal stakeholders and external partners to ensure successful execution of partnership agreements. Tight timelines, evolving client goals, and the need to customize activations for different brands can add complexity to the role. To overcome these challenges, effective communication, strong project management skills, and proactive problem-solving are essential. Building strong relationships and maintaining clear, regular updates with all parties helps ensure that activations run smoothly and deliver value to both the company and its partners.

What is the average salary of a Partnership Activation Manager?

The average salary of a Partnership Activation Manager in the United States typically ranges from $60,000 to $90,000 per year, depending on factors such as location, years of experience, and the size of the organization. In larger markets or with major sports teams and brands, salaries can exceed $100,000. Additional compensation may include bonuses, commissions, or benefits based on performance and contract terms.

Do GMS make good money?

A Partnership Activation Manager's salary varies depending on experience, location, and company size, but it generally ranges from $50,000 to $100,000 annually. The role often requires strong communication skills, negotiation, and project management abilities. Compensation can increase with seniority and performance bonuses.

What is the difference between Partnership Activation Manager Salary vs Event Marketing Coordinator?

AspectPartnership Activation ManagerEvent Marketing Coordinator
Average Salary$65,000 - $85,000$40,000 - $55,000
Required CredentialsBachelor's degree, experience in partnerships or marketingBachelor's degree, experience in event planning or marketing
Work EnvironmentCorporate offices, client meetings, partnership developmentEvent venues, promotional events, on-site coordination
Industry UsageSports, entertainment, corporate sponsorshipsTrade shows, festivals, product launches

In summary, Partnership Activation Managers typically earn higher salaries than Event Marketing Coordinators due to their strategic responsibilities and experience requirements. They focus on building long-term partnerships, whereas Event Marketing Coordinators handle the execution of specific events. Both roles are vital in marketing but differ in scope and compensation.

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What cities are hiring for Partnership Activation Manager Salary jobs? Cities with the most Partnership Activation Manager Salary job openings:
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Partnership Activation Manager Salary jobs near you
Infographic showing various Partnership Activation Manager Salary job openings in the United States as of May 2026, with employment types broken down into 53% Full Time, 38% Part Time, 3% Temporary, 5% Contract, and 1% Nights. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $81,677 per year, or $39.3 per hour.
Events & Partnership Activation Manager

Events & Partnership Activation Manager

The National Basketball Association

New York, NY • On-site

$95K - $110K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Job description

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.
Job Summary:
The Manager, Events & Partnership Activation, is a key member of the Marketing Partnerships and Media team, dedicated to advancing innovation and delivering measurable business outcomes for the NBA and its partners. This role is responsible for managing partner deliverables, ensuring cross-functional collaboration, and securing necessary inputs and approvals from relevant stakeholders. The incumbent will play a pivotal role in supporting revenue growth and will serve as the primary point of contact for all NBA internal departments and properties.
Major Responsibilities:
  • Support the team on ways to monetize and commercialize intellectual property, events, activities and initiatives undertaken by the company by assisting in the development of sales materials
  • Align event communication and activation plans with broader commercial objectives, ensuring all partner touchpoints are designed to drive measurable value, support upsell opportunities, and reinforce renewal narratives.
  • Exhibit a solid understanding and wholistic view of open inventory and the ability to navigate feasibility & ultimately obtain approval of benefits that are included in new business proposals, upsells, and renewals, in alignment with overall GPM targets
  • Oversee and coordinate comprehensive communication and activation plans for major domestic and international NBA and affiliate league events
  • Deliver compelling presentations to inform and engage both internal and external stakeholders-including account teams, affiliate leagues, colleagues, partners, agencies, and vendors-regarding event opportunities, renewals, and upsell initiatives.
  • Cultivate and maintain strong global relationships to ensure fulfillment of contractual benefits and high levels of partnership satisfaction, thereby supporting renewal discussions and contributing to increased league revenue.
  • Provide project and event-based support to account teams, demonstrating flexibility, a solutions-oriented mindset, teamwork, and the ability to manage and prioritize multiple deliverables across concurrent events and deadlines.
  • Continuously evaluate and recommend enhancements to programming, processes, and operational procedures for tentpole events, with a focus on optimizing partner activation.

Required Education/Professional Experience:
  • Bachelor's degree in Marketing, Advertising, Sports Management, Communications, or a related field is preferred.
  • 4-6 years of professional experience in experiential marketing, account management, brand management, or a related discipline.

Required Skills/Knowledge Attributes:
  • Comprehensive knowledge of sponsorship activation, including marketing rights, event and experiential marketing, media, brand management, hospitality, and content development.
  • Exceptional relationship management skills, with the ability to build trust, credibility, and adapt to diverse personalities and working styles.
  • Advanced presentation and communication skills, with experience leading discussions and engaging with senior executives both internally and externally.
  • Highly motivated, proactive, and energetic self-starter with a strong sense of team spirit.
  • Demonstrated ability to troubleshoot and resolve issues creatively and effectively, particularly in high-pressure environments.
  • Strong organizational skills, with the capacity to prioritize tasks efficiently.
  • Proficiency in Microsoft Word, Excel, and PowerPoint.

Salary Range:
$95,000 - $110,000
Job Posting Title:
Manager
Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA's own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital's assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA's global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

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