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Sponsorship Activation Manager Jobs (NOW HIRING)

ASM Global

Sponsorship and Activation Manager

Lansing, MI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Sponsorship and Activation Manager DEPARTMENT: Sales and Events REPORTS TO: General Manager/Assistant General Manager FLSA STATUS: Salaried, non-exempt LEGENDS GLOBAL Legends Global is the premier ...

ASM Global

Sponsorship and Activation Manager

Lansing, MI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Sponsorship and Activation Manager DEPARTMENT: Sales and Events REPORTS TO: General Manager/Assistant General Manager FLSA STATUS: Salaried, non-exempt LEGENDS GLOBAL Legends Global is the premier ...

Ilitch

Partnership Activation Manager

Detroit, MI

As the Partnership Activation Manager, you'll be responsible for the execution of annual 313 ... In this role, you'll work closely to manage day-to-day sponsorship engagement activities aimed to ...

Advantage Solutions

Brand Activation Manager

Tucson, AZ · On-site

$67K - $100K/yr

Lead the planning and execution of brand activations, special events, sponsorships, and promotions. * Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly ...

Roku

Brand Activation Manager

New York, NY · On-site

$115K - $120K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Brand Activation Manager will also manage campaign escalations and ensure appropriate ... Put together vertical sponsorship best practices to support sales/CS in client requirements

Roku

Brand Activation Manager

New York, NY · Hybrid

$115K - $120K/yr

  • Medical

  • Life

  • PTO

The Brand Activation Manager will also manage campaign escalations and ensure appropriate ... Project manage top initiatives with client teams for sponsorships across Sales, Client Services ...

Green Thumb

Regional Activation Manager

Las Vegas, NV · On-site

The Role The Regional Activation Manager will report to the Manager, Regional Marketing. This role ... not limited to event sponsorships, concerts, in-store events, and wholesale programs, etc.

Green Thumb

Regional Activation Manager

Chicago, IL · On-site

The Role The Regional Activation Manager will report to the Manager, Regional Marketing. This role ... not limited to event sponsorships, concerts, in-store events, and wholesale programs, etc.

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Sponsorship Activation Manager information

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$58.5K

$78.6K

$99.5K

How much do sponsorship activation manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for sponsorship activation manager in the United States is $78,591.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $81,500.00 per year, depending on experience, location, and employer.

What is a sponsorship activation manager?

Sponsorship Activation Managers are professionals responsible for ensuring that sponsorship agreements between brands and partners are executed effectively. They oversee the implementation of sponsorship strategies, manage relationships with sponsors, and coordinate promotional activities to maximize the value of the partnership. Their role often includes event planning, brand integration, and measuring the impact of sponsorships to ensure objectives are met. Sponsorship Activation Managers work closely with marketing, sales, and event teams to deliver successful campaigns.

How does a sponsorship activation manager typically collaborate with internal teams and external partners to execute successful campaigns?

A Sponsorship Activation Manager regularly works cross-functionally, closely coordinating with marketing, sales, events, and creative teams to ensure sponsorship assets are utilized effectively. They also serve as the main point of contact for sponsors, agencies, and vendors, aligning all parties on objectives, deliverables, and timelines. This role requires strong communication and project management skills to balance stakeholder expectations and deliver seamless activations that maximize brand visibility and ROI.

What are the key skills and qualifications needed to thrive as a sponsorship activation manager, and why are they important?

To thrive as a Sponsorship Activation Manager, you need expertise in marketing strategy, event planning, and partnership management, typically gained through a degree in marketing, communications, or a related field. Familiarity with CRM platforms, project management tools like Asana or Trello, and analytics software is often required. Strong relationship-building, negotiation, and communication skills set standout professionals apart in this role. These capabilities are essential for ensuring successful sponsor engagements, maximizing partnership value, and delivering memorable brand experiences.

What is the difference between Sponsorship Activation Manager vs Sponsorship Coordinator?

AspectSponsorship Activation ManagerSponsorship Coordinator
ResponsibilitiesOversees sponsorship campaigns, manages activation strategies, and leads team effortsSupports sponsorship activities, coordinates logistics, and assists with event execution
Required SkillsProject management, strategic planning, leadershipCommunication, organization, attention to detail
ExperienceTypically 3+ years in sponsorship or marketing rolesEntry to mid-level experience in sponsorship or event coordination
Work EnvironmentOffice-based with site visits and event daysOffice work with on-site event support

The Sponsorship Activation Manager focuses on leading and executing sponsorship activation strategies, managing teams, and ensuring campaign success. In contrast, the Sponsorship Coordinator provides essential support, handling logistics and assisting with event execution. Both roles are vital in sponsorship campaigns but differ in scope and responsibility levels.

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What are the most commonly searched types of Sponsorship Activation jobs?

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Sponsorship Activation Manager jobs near you
Infographic showing various Sponsorship Activation Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $78,591 per year, or $37.8 per hour.

Sponsorship and Activation Manager

ASM Global

Lansing, MI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 21 days ago

ASM Global rating

6.7

Company rating: 6.7 out of 10

Based on 83 frontline employees who took The Breakroom Quiz

135th of 254 rated facilities management

Job description

POSITION: Sponsorship and Activation Manager
DEPARTMENT: Sales and Events
REPORTS TO: General Manager/Assistant General Manager
FLSA STATUS: Salaried, non-exempt
LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.
Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component - feasibility & consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking - of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.
Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you? Join us!
Position Overview
The Sponsorship and Activation Manager drives revenue growth by securing sponsorship partnerships and executing activations that increase brand visibility and engagement. This role identifies prospective sponsors, negotiates agreements, and manages sponsorship deliverables across events and marketing campaigns. The position also oversees special events from planning through execution and post-event recap, supporting continuous improvement for recurring events.
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Plan, coordinate, and execute venue-hosted special events from concept through post-event evaluation, ensuring exceptional guest experiences and successful event delivery.
  • Develop and implement sponsorship strategies that attract new partners, strengthen community relationships, and align with organizational goals.
  • Build and maintain strong relationships with sponsors, agencies, vendors, community partners, and internal stakeholders to support successful partnership activations.
  • Collaborate with operations, food and beverage, sales, marketing, events, and creative teams to ensure seamless planning, logistics, promotion, and execution.
  • Create and manage event and sponsorship budgets, timelines, contracts, project plans, assets, and deliverables while ensuring work is completed on time and within budget.
  • Generate new revenue opportunities through creative sponsorship packages, signage opportunities, strategic partnerships, and community engagement initiatives.
  • Negotiate and manage sponsorship contracts and agreements to ensure clear expectations, accurate fulfillment, and strong partner satisfaction.
  • Track attendance, sponsorship ROI, guest feedback, financial results, and deliverables, providing insights and recommendations for continuous improvement.
  • Represent the organization at industry events and networking opportunities to enhance visibility, build relationships, and expand the sponsorship pipeline.

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability
required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE
  • Bachelor's degree in marketing, Communications, Business, Sports Management, or a related field preferred
  • 1-3 years of experience in sponsorship, partnerships, event marketing, or brand activation-venue or live events experience is a plus

SKILLS AND ABILITIES
  • Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
  • Excellent written and verbal communication skills; comfortable interacting with internal teams and external partners
  • Detail-oriented with a focus on accuracy, especially when executing sponsor deliverables and event activations.
  • Proficient in Microsoft Office Suite (especially PowerPoint and Excel); familiarity with Adobe Creative Suite or Canva is a plus.
  • Ability to work flexible hours, including evenings, weekends, and holidays as required by event schedules.

COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site (Lansing Center Complex)
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
NOTE:
The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

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About ASM Global

Sourced by ZipRecruiter

ASM Global was formed in October 2019 from the merger of AEG Facilities, the global innovator in live entertainment venues, and SMG, the gold standard in event management. ASM Global is a venue management powerhouse that spans five continents, 14 countries and more than 300 of the world's most prestigious arenas, stadiums, convention and exhibit centers, and performing arts venues. As the world's most trusted venue manager, ASM Global provides venue strategy and management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services. Among the venues in our portfolio are landmark facilities such as McCormick Place & Soldier Field in Chicago, the Los Angeles Convention Center, Tele2 Arena in Stockholm, the Mercedes-Benz Superdome in New Orleans, the Shenzhen World Exhibition and Conference Centre in Shenzhen, China and Van Andel Arena, DeVos Place & DeVos Performance Hall in Grand Rapids, Michigan. ASM Global also offers food and beverage operations through its concessions and catering companies.

Industry

Arts, entertainment, and recreation

Company size

10,000+ Employees

Headquarters location

Los Angeles, CA, US

Year founded

2019

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