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Sponsorship Activation Manager Jobs (NOW HIRING)

Sixt

Marketing Activation Senior Manager

Dallas, TX

As Marketing Activation Senior Manager , you'll lead U.S. marketing activations that strengthen the ... Sponsorship Activation You lead end-to-end activation of SIXT's flagship U.S. sports partnership ...

Red Bull Gruppe

NY · On-site

... Sponsorship Activation team on managing current partnership accounts. Office hours during the week are flexible based on school/class schedule, but availability for Red Bulls home matches are ...

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Sponsorship Activation Manager information

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$58.5K

$78.6K

$99.5K

How much do sponsorship activation manager jobs pay per year?

As of Aug 19, 2026, the average yearly pay for sponsorship activation manager in the United States is $78,591.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $81,500.00 per year, depending on experience, location, and employer.

What is a sponsorship activation manager?

Sponsorship Activation Managers are professionals responsible for ensuring that sponsorship agreements between brands and partners are executed effectively. They oversee the implementation of sponsorship strategies, manage relationships with sponsors, and coordinate promotional activities to maximize the value of the partnership. Their role often includes event planning, brand integration, and measuring the impact of sponsorships to ensure objectives are met. Sponsorship Activation Managers work closely with marketing, sales, and event teams to deliver successful campaigns.

How does a sponsorship activation manager typically collaborate with internal teams and external partners to execute successful campaigns?

A Sponsorship Activation Manager regularly works cross-functionally, closely coordinating with marketing, sales, events, and creative teams to ensure sponsorship assets are utilized effectively. They also serve as the main point of contact for sponsors, agencies, and vendors, aligning all parties on objectives, deliverables, and timelines. This role requires strong communication and project management skills to balance stakeholder expectations and deliver seamless activations that maximize brand visibility and ROI.

What are the key skills and qualifications needed to thrive as a sponsorship activation manager, and why are they important?

To thrive as a Sponsorship Activation Manager, you need expertise in marketing strategy, event planning, and partnership management, typically gained through a degree in marketing, communications, or a related field. Familiarity with CRM platforms, project management tools like Asana or Trello, and analytics software is often required. Strong relationship-building, negotiation, and communication skills set standout professionals apart in this role. These capabilities are essential for ensuring successful sponsor engagements, maximizing partnership value, and delivering memorable brand experiences.

What is the difference between Sponsorship Activation Manager vs Sponsorship Coordinator?

AspectSponsorship Activation ManagerSponsorship Coordinator
ResponsibilitiesOversees sponsorship campaigns, manages activation strategies, and leads team effortsSupports sponsorship activities, coordinates logistics, and assists with event execution
Required SkillsProject management, strategic planning, leadershipCommunication, organization, attention to detail
ExperienceTypically 3+ years in sponsorship or marketing rolesEntry to mid-level experience in sponsorship or event coordination
Work EnvironmentOffice-based with site visits and event daysOffice work with on-site event support

The Sponsorship Activation Manager focuses on leading and executing sponsorship activation strategies, managing teams, and ensuring campaign success. In contrast, the Sponsorship Coordinator provides essential support, handling logistics and assisting with event execution. Both roles are vital in sponsorship campaigns but differ in scope and responsibility levels.

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Sponsorship Activation Manager jobs near you
Infographic showing various Sponsorship Activation Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $78,591 per year, or $37.8 per hour.

Program Activation Manager, Brand Partnership Studio

Amazon

Santa Monica, CA • Remote

Full-time

Re-posted 20 days ago

Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 7,096 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers

Job description

Brand Partnership Studio is Amazon's in-house content and tech team supporting the ideation and execution of custom content, sponsorships, and technology on Twitch.
The mission of the Brand Partnership Studio is to bring Twitch streamers visibility and value across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want - programs that harness popular culture and community behaviors with compelling content and tech.


Reporting to the Program Activation Lead, US, the Program Activation Manager will be a key player contributing to the Brand Partnership Studio mission within the Santa Monica or New York offices. In this role, you'll oversee multiple creative projects simultaneously, build deep expertise in the Twitch creator ecosystem, and serve as a key point of contact for clients, creators, and vendors. You're a strategic problem solver who thrives in fast-paced environments and knows how to bring ideas to life across digital platforms.
Key job responsibilities
- Own end-to-end execution, project management, and quality control of custom solutions throughout post-sale lifecycle and ensure timelines, deliverables, budgets, and client expectations are met


- Develop and manage detailed project schedules and budgets across multiple campaigns. Additionally, secure approvals, track action items, and coordinate closely with vendors, talent, sales, and production teams to ensure seamless live execution.
- Represent the Brand Partnership Studio in client meetings, providing production recommendations and proactively identifying risks, challenges, and solutions.


- Collaborate closely with other teams within the Brand Partnership Studio, including Creative Strategists, Producers, Influencer Relation Managers, and cross-functional teams such as Sales, Account Management, Operations, Finance, Legal, and Marketing.
- Lead remote and on set livestream production, live event brand integrations, and branded video content production, to ensure quality control and exceed client expectations (travel up to 10%).
- Identifies opportunities for efficiency, managing risk, and mitigation planning.


- Monitor project profitability, resource allocation, financial reporting, and billing.
A day in the life
As a Program Activation Manager, your primary focus day to day will be to cost/scope concepts in pre-sale and manage the execution of creative programs in post-sale. You will be responsible for tracking timelines, budgets, and approvals across internal teams and external vendors.

Keeping teams informed on project health via internal meetings, Slack threads, and project documents. You'll also be responsible for processing POs and maintaining data hygiene across project systems.
Occasionally, you'll support the ideation and packaging of original programming, and build/revise SOPs.

What Amazon employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US

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