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Sponsorship Activation Manager Jobs (NOW HIRING)

AEG

Marketing & Partnership Activation Manager

Newark, NJ · On-site

$75K - $80K/yr

Position Summary The Marketing & Partnership Activation Manager drives brand awareness, ticket ... The PWHL does not provide visa sponsorship for this role. Preferred Qualifications * Experience in ...

SIXT

Marketing Activation Senior Manager

Dallas, TX · On-site

Company Description As Marketing Activation Senior Manager , you'll lead U.S. marketing activations ... Sponsorship Activation You lead end-to-end activation of SIXT's flagship U.S. sports partnership ...

Sixt

Marketing Activation Senior Manager

Dallas, TX · On-site

As Marketing Activation Senior Manager , you'll lead U.S. marketing activations that strengthen the ... Sponsorship Activation You lead end-to-end activation of SIXT's flagship U.S. sports partnership ...

Turnkey DOT, LLC

RESPONSIBILITIES The Senior Account Manager is responsible for supporting the sponsorship activation efforts of one of Tur nkey's clients, a sports betting company . The recognizable national brand ...

Turnkey DOT, LLC

NY · On-site

RESPONSIBILITIES The Senior Account Manager is responsible for supporting the sponsorship activation efforts of one of Tur nkey's clients, a sports betting company . The recognizable national brand ...

Turnkey DOT, LLC

Account Executive

Miami, FL · On-site

Manage labor process for installation and strike of all sponsorship activations. * Train and manage staff that engage with consumers during sponsorship activations, ensuring they can speak fluently ...

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Sponsorship Activation Manager information

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$58.5K

$78.6K

$99.5K

How much do sponsorship activation manager jobs pay per year?

As of Sep 12, 2026, the average yearly pay for sponsorship activation manager in the United States is $78,591.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $81,500.00 per year, depending on experience, location, and employer.

What is a sponsorship activation manager?

Sponsorship Activation Managers are professionals responsible for ensuring that sponsorship agreements between brands and partners are executed effectively. They oversee the implementation of sponsorship strategies, manage relationships with sponsors, and coordinate promotional activities to maximize the value of the partnership. Their role often includes event planning, brand integration, and measuring the impact of sponsorships to ensure objectives are met. Sponsorship Activation Managers work closely with marketing, sales, and event teams to deliver successful campaigns.

How does a sponsorship activation manager typically collaborate with internal teams and external partners to execute successful campaigns?

A Sponsorship Activation Manager regularly works cross-functionally, closely coordinating with marketing, sales, events, and creative teams to ensure sponsorship assets are utilized effectively. They also serve as the main point of contact for sponsors, agencies, and vendors, aligning all parties on objectives, deliverables, and timelines. This role requires strong communication and project management skills to balance stakeholder expectations and deliver seamless activations that maximize brand visibility and ROI.

What are the key skills and qualifications needed to thrive as a sponsorship activation manager, and why are they important?

To thrive as a Sponsorship Activation Manager, you need expertise in marketing strategy, event planning, and partnership management, typically gained through a degree in marketing, communications, or a related field. Familiarity with CRM platforms, project management tools like Asana or Trello, and analytics software is often required. Strong relationship-building, negotiation, and communication skills set standout professionals apart in this role. These capabilities are essential for ensuring successful sponsor engagements, maximizing partnership value, and delivering memorable brand experiences.

What is the difference between Sponsorship Activation Manager vs Sponsorship Coordinator?

AspectSponsorship Activation ManagerSponsorship Coordinator
ResponsibilitiesOversees sponsorship campaigns, manages activation strategies, and leads team effortsSupports sponsorship activities, coordinates logistics, and assists with event execution
Required SkillsProject management, strategic planning, leadershipCommunication, organization, attention to detail
ExperienceTypically 3+ years in sponsorship or marketing rolesEntry to mid-level experience in sponsorship or event coordination
Work EnvironmentOffice-based with site visits and event daysOffice work with on-site event support

The Sponsorship Activation Manager focuses on leading and executing sponsorship activation strategies, managing teams, and ensuring campaign success. In contrast, the Sponsorship Coordinator provides essential support, handling logistics and assisting with event execution. Both roles are vital in sponsorship campaigns but differ in scope and responsibility levels.

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What are the most commonly searched types of Sponsorship Activation jobs?

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Sponsorship Activation Manager jobs near you
Infographic showing various Sponsorship Activation Manager job openings in the United States as of September 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $78,591 per year, or $37.8 per hour.

Marketing & Partnership Activation Manager

Newark, NJ • On-site

AEG
Recruiting and Staffing Services • 51 - 200 employees
Learn more about AEGexternal

$75K - $80K/yr

Full-time

Posted 25 days ago

Job description

About the PWHL
The Professional Women's Hockey League delivers world-class competition and fosters meaningful connections with fans and communities through operational excellence, purposeful partnerships, and a focus on long-term sustainability. We are dedicated to cultivating a workplace and league culture rooted in integrity, innovation, and inclusion, on and off the ice.
Position Summary
The Marketing & Partnership Activation Manager drives brand awareness, ticket sales, and fan engagement for PWHL New York Sirens through integrated marketing efforts and local partnership activation. Reporting to the team's Director, Business Operations, this role owns the team marketing calendar and works closely with the League's Marketing and Corporate Partnerships teams to execute the team's marketing operations plan. This posting is for a newly created position. The pay range for this position is $75,000 to $80,000 USD annually.
Key Duties & Responsibilities
  • Execute team marketing strategy, including local partnerships, promotions, and ticketing campaigns
  • Own the team marketing calendar and coordinate activations across Ticketing, Partnerships, Merchandise, Content, and Communications
  • Build and activate local marketing partnerships to drive brand growth, fan engagement, and revenue
  • Serve as day-to-day project manager for marketing campaigns, tracking KPIs and reporting results
  • Support paid media initiatives in collaboration with the League Marketing team

Required Qualifications
  • Bachelor's degree in marketing, communications, sports business, or related field
  • 2-3 years of experience in a marketing department or related role
  • Proficiency with Microsoft Office (Word, Excel, PowerPoint)
  • Familiarity with social media advertising platforms (Meta Business Suite or similar)
  • Flexibility to work evenings, weekends, and travel as required
  • This position is based in the United States. Applicants must be legally authorized to work in the United States on a full-time basis. The PWHL does not provide visa sponsorship for this role.

Preferred Qualifications
  • Experience in the sports and entertainment industry
  • Demonstrated success building local partnerships and executing local marketing campaigns
  • Experience managing multi-channel marketing campaigns with measurable ROI
  • Familiarity with CRM platforms and database management
  • Basic knowledge of Adobe Creative Suite

Flexibility & Travel
Candidate must be able to work in a hybrid arrangement, with regular on-site presence required to support games, events, and team operations, including evenings and weekends as dictated by the schedule.
The Professional Women's Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
A background check will be conducted once a successful candidate is identified.
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About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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