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Sponsorship Activation Manager Jobs (NOW HIRING)

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Content & Sponsorship Manager Location: Houston, Texas Employment: Full-Time Salary: $65,000-$80 ... Attend select events, Lives, shoots and sponsor activations * Maintain the voice, personality and ...

Posted today

Be Seen First

Content & Sponsorship Manager Location: Houston, Texas Employment: Full-Time Salary: $65,000-$80 ... Attend select events, Lives, shoots and sponsor activations * Maintain the voice, personality and ...

Posted today

Sponsorship Specialist

Springfield, MO · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... Management, or related field * Certificate(s) or License(s): Valid driver's license preferred * Experience: 2-4 years of experience in event coordination, marketing support, sponsorship activation ...

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Sponsorship Activation Manager information

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$58.5K

$78.6K

$99.5K

How much do sponsorship activation manager jobs pay per year?

As of Aug 19, 2026, the average yearly pay for sponsorship activation manager in the United States is $78,591.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $81,500.00 per year, depending on experience, location, and employer.

What is a sponsorship activation manager?

Sponsorship Activation Managers are professionals responsible for ensuring that sponsorship agreements between brands and partners are executed effectively. They oversee the implementation of sponsorship strategies, manage relationships with sponsors, and coordinate promotional activities to maximize the value of the partnership. Their role often includes event planning, brand integration, and measuring the impact of sponsorships to ensure objectives are met. Sponsorship Activation Managers work closely with marketing, sales, and event teams to deliver successful campaigns.

How does a sponsorship activation manager typically collaborate with internal teams and external partners to execute successful campaigns?

A Sponsorship Activation Manager regularly works cross-functionally, closely coordinating with marketing, sales, events, and creative teams to ensure sponsorship assets are utilized effectively. They also serve as the main point of contact for sponsors, agencies, and vendors, aligning all parties on objectives, deliverables, and timelines. This role requires strong communication and project management skills to balance stakeholder expectations and deliver seamless activations that maximize brand visibility and ROI.

What are the key skills and qualifications needed to thrive as a sponsorship activation manager, and why are they important?

To thrive as a Sponsorship Activation Manager, you need expertise in marketing strategy, event planning, and partnership management, typically gained through a degree in marketing, communications, or a related field. Familiarity with CRM platforms, project management tools like Asana or Trello, and analytics software is often required. Strong relationship-building, negotiation, and communication skills set standout professionals apart in this role. These capabilities are essential for ensuring successful sponsor engagements, maximizing partnership value, and delivering memorable brand experiences.

What is the difference between Sponsorship Activation Manager vs Sponsorship Coordinator?

AspectSponsorship Activation ManagerSponsorship Coordinator
ResponsibilitiesOversees sponsorship campaigns, manages activation strategies, and leads team effortsSupports sponsorship activities, coordinates logistics, and assists with event execution
Required SkillsProject management, strategic planning, leadershipCommunication, organization, attention to detail
ExperienceTypically 3+ years in sponsorship or marketing rolesEntry to mid-level experience in sponsorship or event coordination
Work EnvironmentOffice-based with site visits and event daysOffice work with on-site event support

The Sponsorship Activation Manager focuses on leading and executing sponsorship activation strategies, managing teams, and ensuring campaign success. In contrast, the Sponsorship Coordinator provides essential support, handling logistics and assisting with event execution. Both roles are vital in sponsorship campaigns but differ in scope and responsibility levels.

More about Sponsorship Activation Manager jobs

What cities are hiring for Sponsorship Activation Manager jobs?

Cities with the most Sponsorship Activation Manager job openings:

What are the most commonly searched types of Sponsorship Activation jobs?

The most popular types of Sponsorship Activation jobs are:

What states have the most Sponsorship Activation Manager jobs?

States with the most job openings for Sponsorship Activation Manager jobs include:

What job categories do people searching Sponsorship Activation Manager jobs look for?

The top searched job categories for Sponsorship Activation Manager jobs are:

Infographic showing various Sponsorship Activation Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $78,591 per year, or $37.8 per hour.

Account Director - Experiential and Sponsorship Activation (Denver, Chicago, Los Angeles)

Motive

Denver, CO

$115K - $145K/yr

Full-time

Medical, Dental, Vision, Retirement

Re-posted 14 days ago


Job description

Motive is a dynamic agency and creative collective operating at the speed of culture. We're a collective of deep thinkers, creative makers, cultural connoisseurs, and executional aces. We create meaningful engagements between brands and their audiences, cultivating relationships that drive tangible results for our clients. And we do it with sharp strategy and powerful creative executed across all the media and touch-points key to our targets' lives.

As pioneers in content, digital engagement, and innovative experiential programs, Motive fosters a culture where individuals stretch their creative and executional muscles daily. If this sounds like a place you would thrive, let's see if we can make something happen.

 ACCOUNT DIRECTOR 

We are seeking an Account Director with deep expertise in experiential marketing and sponsorship activation to serve as the day-to-day account lead and driving force behind a high-profile hospitality and fan engagement program on behalf of a major sports property. You will guide sponsorship strategy, translate partnership assets into breakthrough experiences, and oversee the end-to-end execution of a large-scale experiential ecosystem.

This is a highly visible role requiring a leader who thrives in complex, fast-moving environments and can deliver world-class experiences on a global stage.

 KEY AREAS OF RESPONSIBILITYClient Leadership & Account Management
  • Lead day-to-day client relationships with confidence, authority, and strategic perspective.
  • Build and maintain strong relationships with senior client stakeholders, as well as key external partners (leagues, governing bodies, rights holders).
  • Serve as a trusted advisor, translating business objectives into impactful experiential and sponsorship strategies.
  • Represent Motive in a highly visible role on a marquee global program.
Sponsorship & Experiential Strategy
  • Translate sponsorship rights, assets, and agreements into compelling, experience-led marketing platforms.
  • Identify opportunities to maximize partnership value through innovative fan engagement and hospitality experiences.
  • Collaborate with Strategy and Creative teams to ensure ideas are insight-driven, differentiated, and executable at scale.
Experiential Program Leadership
  • Oversee the end-to-end execution of large-scale experiential activations, including complex builds, environments, and live event ecosystems.
  • Partner closely with production, fabrication, and operations teams to deliver best-in-class experiences.
  • Manage integrated work streams across experiential, content, digital, and social.
  • Ensure all programs are delivered on time, on budget, and at the highest level of quality.
Onsite Leadership & Execution
  • Serve as a senior leader onsite during key program moments, including events and installations.
  • Manage clients and stakeholders in real time, troubleshoot issues, and ensure flawless delivery under pressure.
  • Lead cross-functional teams through high-stakes, live environments.
Business Growth & Team Leadership
  • Identify opportunities to grow the business within the account and broader sports/experiential space.
  • Lead, mentor, and inspire internal teams across disciplines.
  • Foster collaboration across internal and external partners to drive best-in-class work.
 CANDIDATE REQUIREMENTS
  • 10+ years of integrated agency experience, with a strong focus on experiential marketing and live events.
  • Proven experience leading large-scale experiential programs, including complex builds and live environments.
  • Deep expertise in sports partnerships and sponsorship ecosystems, including rights holders, leagues, and governing bodies.
  • Experience working on global sporting events such as Olympics or Paralymics strongly preferred.
  • Strong background in hospitality and VIP experience management.
  • Demonstrated ability to manage complex programs with multiple stakeholders and moving parts.
  • Experience scoping and managing large budgets; procurement experience a plus.
  • Strong leadership skills with experience managing and mentoring teams.
  • A proactive, solutions-oriented mindset with the ability to thrive in high-pressure environments.
  • Passion for culturally relevant, experience-driven marketing.
 ADDITIONAL REQUIREMENTS
  • Willingness to travel and be onsite for key program milestones and events.
  • Flexibility to work non-standard hours as required by live event schedules and global timelines.
 COMPENSATION & BENEFITS

Motive is an equal opportunity employer committed to building a diverse and inclusive team. We offer an inspiring working environment and competitive benefits, including health, dental, vision, matching 401k, unlimited flex time off, and more.

The starting salary for this position is between $115,000 and $145,000 annually, based on experience.