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Trade Development Manager Jobs (NOW HIRING)

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Trade Development Manager information

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$11K

$71.5K

$106.5K

How much do trade development manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for trade development manager in the United States is $71,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $93,500.00 per year, depending on experience, location, and employer.

How does a Trade Development Manager typically collaborate with sales and marketing teams to achieve business objectives?

A Trade Development Manager works closely with both sales and marketing teams to design and implement strategies that drive product visibility and increase market share. This involves coordinating promotional activities, analyzing market trends, and providing sales teams with the tools and insights needed to optimize performance. Regular meetings and joint planning sessions are common, ensuring alignment on trade priorities and execution of campaigns. This collaborative approach helps ensure that trade initiatives are both effective and aligned with broader business goals.

What are Trade Development Managers?

Trade Development Managers are professionals responsible for identifying and developing new business opportunities within specific markets or regions. They work to increase a company's sales by building strong relationships with distributors, retailers, and other partners. Their duties often include analyzing market trends, creating promotional strategies, and coordinating marketing or sales activities to maximize growth. Trade Development Managers also negotiate contracts and ensure that their company's products or services are well-positioned in the marketplace.

What are the key skills and qualifications needed to thrive as a Trade Development Manager, and why are they important?

To thrive as a Trade Development Manager, you need strong analytical skills, a solid understanding of market trends, and experience in sales or business development, usually supported by a relevant degree in business or marketing. Familiarity with CRM systems, trade marketing software, and data analysis tools is typically required. Excellent negotiation, relationship-building, and communication skills help you foster strong partnerships and drive business growth. These competencies are vital for identifying opportunities, executing effective trade strategies, and achieving revenue targets in competitive markets.

What is the difference between Trade Development Manager vs Sales Executive?

AspectTrade Development ManagerSales Executive
Primary FocusDeveloping trade relationships, expanding market presence, and strategic partnershipsGenerating sales, closing deals, and meeting sales targets
Required CredentialsRelevant industry experience, possibly a degree in business or marketingSales experience, often with a focus on customer engagement
Work EnvironmentOffice-based with travel to trade shows, client sites, and industry eventsField-based, visiting clients and prospects
Employer & Industry UsageCommon in manufacturing, wholesale, and distribution sectorsWidely used across retail, B2B, and service industries

While both roles involve client interaction and industry knowledge, the Trade Development Manager focuses on strategic trade growth and partnerships, whereas the Sales Executive concentrates on direct sales and revenue generation. Understanding these differences helps in choosing the right career path or job search focus.

More about Trade Development Manager jobs
What cities are hiring for Trade Development Manager jobs? Cities with the most Trade Development Manager job openings:
What are the most commonly searched types of Trade Development jobs? The most popular types of Trade Development jobs are:
What states have the most Trade Development Manager jobs? States with the most job openings for Trade Development Manager jobs include:
Infographic showing various Trade Development Manager job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $71,527 per year, or $34.4 per hour.

$88K - $125K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 21 days ago


Job description

Trade Development Manager - Spirits
Company Overview:
Southern Glazer’s Beverage Company of Massachusetts and Rhode Island is part of Southern Glazer’s Wine amp; Spirits, the world’s pre-eminent distributor of beverage alcohol, proudly a multi-generational, family-owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience. We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you’ve been looking for.
Overview:
Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.
Primary Responsibilities:
• Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
• Plan, execute and evaluate sales, promotions, and marketing of brands
• Deliver marketing brand plans to management teams
• Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGBC leadership
• Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
• Set program objectives and measure ROI with a KPI scorecard
• Ensure brand pricing and gross profit is aligned to strategy by channel
• Oversee funds related to local marketing and brand planning
• Utilize various available analytic tools (, Tableau, ACD, Focus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.
Additional Primary Responsibilities:
• Ensure brand pricing and gross profit is aligned to strategy by channel
• Oversee funds related to local marketing and brand planning
• Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
• familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
• Support POS / VAP planning and buys
• Coach, direct, and counsel team on overall performance; define expectations and monitor progress
• Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures
• Perform other job-related duties as assigned
Minimum Qualifications:
• Bachelor’s degree in a related field; or an equivalent combination of education and experience
• Five years of relevant experience
• Able to obtain and meet industry licensing requirements as needed
• Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
• Overnight travel as required
• Good knowledge of Commercial Finance and Pricing practices
• Knowledge of applicable state regulations and adult beverage market dynamics
• Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
• Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
• Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
• Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
• Strong analytical, verbal, and written communication skills
Compensation:
Southern Glazer’s offers a competitive compensation package with expected annual total earnings between $88,000 - $125,000/year including incentives. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.
What We Offer:
• Southern Glazer’s Beverage Company provides benefits, support programs, resources and expertise to help employees live healthier and safer lives—at work and on the road.
• *Eligibility for the following benefits depends on employment status.
• Competitive compensation package
• Harvard Pilgrim Medical insurance
• Guardian Dental insurance
• VSP vision insurance
• Hyatt Legal Plans
• Generous Paid Time Off
• Paid Holidays
• Company paid Long Term Disability
• Company paid Life Insurance
• Confidential Employee Assistance Program
• Supplemental Insurance options
• Medicare Specialist for retirement planning
• 100% paid tuition for WSET and Cicerone certification programs
EEO Employer Statement:
Southern Glazer's Beverage Company, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer’s Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.