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Director Conversion Rate Optimization Jobs (NOW HIRING)

SentinelOne

Conversion Rate Optimization Specialist

OR · On-site +1

Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site * Document behavioral findings and translate them ...

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Director Conversion Rate Optimization information

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$23.5K

$121.5K

$189.5K

How much do director conversion rate optimization jobs pay per year?

As of Sep 1, 2026, the average yearly pay for director conversion rate optimization in the United States is $121,522.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,000.00 and $147,500.00 per year, depending on experience, location, and employer.

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

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Director Conversion Rate Optimization jobs near you
Infographic showing various Director Conversion Rate Optimization job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 68% Full Time, 22% Part Time, 1% Temporary, 7% Contract, and 1% Nights. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $121,522 per year, or $58.4 per hour.

Conversion Rate Optimization (CRO) Specialist

AEG

Miami Gardens, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 13 days ago

Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Conversion Rate Optimization (CRO) Specialist
Department: MarketingDirect Supervisor: Director, Digital ProductStatus: Full-time
Summary:
The Conversion Rate Optimization (CRO) Specialist will play a critical role in the experimentation and optimization program across our digital properties - including the Miami Dolphins, Formula 1 Crypto.com Miami Grand Prix, and the Miami Open. This role turns user behavior into measurable revenue and engagement gains, auditing UI/UX, identifying friction in key conversion paths, designing and running A/B and multivariate tests, and translating results into clear recommendations.
Location:
  • This is a full-time position based on-site at Hard Rock Stadium in Miami Gardens, FL.

Responsibilities:
  • Maintain and execute the experimentation roadmap of test hypotheses across web and mobile app, balancing quick wins against higher-impact structural changes.
  • Design and execute A/B and multivariate tests end to end - hypothesis, success metrics, audience targeting, QA, launch, and statistical analysis - across ticketing, e-commerce, lead-gen, and content surfaces.
  • Conduct UI/UX and heuristic reviews of websites and the mobile app, identifying usability friction and conversion blockers, and grounding findings in analytics, session recordings, and heatmaps.
  • Analyze user behavior through funnel analysis, segmentation, heatmapping, and session replay to surface where and why users drop off.
  • Translate data into recommendations. Produce clear, prioritized, business-focused write-ups and presentations that connect findings to revenue, engagement, and the customer experience.
  • Partner cross-functionally with UX/UI, web content, brand, sales, and engineering to scope, ship, and measure changes.
  • Build personalization and targeting strategies to tailor experiences by audience (e.g., new vs. returning fans, single-game vs. season-ticket holders, hospitality prospects).
  • Define and report on CRO KPIs - conversion rate, AOV, funnel completion, bounce/exit, revenue per visitor - and maintain dashboards that keep stakeholders aligned on impact.
  • Champion a culture of testing, documenting learnings (wins and losses) so insights compound over time rather than getting re-learned.
  • Stay current on CRO, UX, accessibility, and experimentation best practices, and bring new tools and methods to the team

Qualifications:
  • 3+ years in conversion rate optimization, UX/product analytics, and web growth
  • Hands-on experience designing and running A/B and multivariate tests with a testing platform (e.g., Optimizely, VWO, or similar)
  • Strong working knowledge of web/app analytics (GA4 strongly preferred) and behavioral tools (e.g., Hotjar)
  • Solid grasp of experimentation methodology and statistics - sample size, significance, confidence, and how to avoid common testing pitfalls
  • Ability to evaluate UI/UX critically and articulate the "why" behind recommendations
  • Excellent communication and storytelling skills
  • Comfort working across both desktop web and native mobile app environments
  • Experience optimizing transactional funnels: e-commerce checkout, ticketing, subscriptions/memberships, or lead generation
  • Familiarity with sports, entertainment, hospitality, travel, or ticketing industries
  • Basic knowledge of HTML/CSS
  • Experience with personalization and audience-targeting tools
  • Familiarity with accessibility standards and how they intersect with UX
  • Experience with Agile methodologies and project management tools like Wrike or Jira

Featured Benefits:
  • Medical, dental, and vision insurance
  • Life insurance (including voluntary coverage for spouses and children)
  • Long term disability insurance
  • Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
  • Employee gym, subsidized lunch program, and discounts on a variety of products and services
  • 401k, paid time off (PTO), and company holidays

The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.
It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.
AEG logo

About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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